Digital technologies are changing businesses. But how do these technologies come about in the first place? What are their consequences for both people and organisations? And how are they disrupting entire industries?

The Master’s programme in Digital Business & Innovation aims to answer such questions by enabling students to form a bridge between business and technology. The curriculum links information systems with innovation management, covering everything from traditional enterprise resource planning systems to chatbots, artificial intelligence and social media. But more importantly, students learn how to innovate on products, services, processes and business models in a business context by using these new technologies. Unsurprisingly, this combination is extremely attractive to companies currently undergoing a digital transformation process or advising others in this phase. If you’re ready to meet the business challenges of the digital age with academic skills as well as hands-on experience, join us!

This is what you will be doing
The Digital Business & Innovation Master’s programme is broken down into three thematic areas: information systems, innovation management and digital transformation. There are also core academic courses that will equip you with the research methodologies and critical thinking to succeed. The first half of the programme introduces you to the core topics, while the second half puts more emphasis on real-life projects.

To break it down:

  • You’ll take two mandatory academic courses:
    • Research Design and Methodology
    • Ethics in a Digital World
  • You’ll take four mandatory thematic courses:
    • Digital Business & Information Systems
    • Management of Digital Information
    • Working and Organising in a Digital Age
    • Digital Innovation Lab
  • You’ll also take at least three electives and write your Master’s thesis.

A few examples:

  • Digital Business & Information Systems – As a team, compete with your peers in a dragon’s den situation where business directors from Deloitte judge which team’s proposal wins.
  • Digital Innovation Lab – Get hands-on experience by building the technology to solve a real-life issue. Develop problem-solving skills and creative confidence by working as a team to create a working prototype of a game-based app.
  • Ethics in a Digital World – Delivery companies like Foodora and Deliveroo use new business models based on algorithms. But these digital technologies bring up ethical questions: are delivery drivers employees or self-employed? And what responsibility does the company have to them?
Program taught in:
  • English

See 4 more programs offered by Vrije Universiteit Amsterdam »

Last updated October 26, 2018
This course is Campus based
Start Date
Sep 2020
1 year
2,083 EUR
for EEA students. €14.600 for non-EU/non-EEA students.
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