Offered By: Colangelo College of Business

Overview

Increase Your Opportunity with the MBA in Marketing
Gain the skills to compete for high-level corporate positions in branding and advertising with Grand Canyon University's Master of Business Administration (MBA) with an Emphasis in Marketing. Offered by the Colangelo College of Business, this online MBA in marketing program incorporates technology and scholarly research to help you make an impact in corporate marketing. With a curriculum embedded in strategy development, this program fosters your creative spirit and encourages ethical practices in your service.

In the MBA in marketing degree program, you analyze current trends and issues facing international corporations. Embark on strategies to target diverse markets by comparing language, aesthetics, religions, business customs and attitudes on the marketing concepts and strategies are explored. In small, academically stimulating learning environments, discuss formulation and execution strategies within organizations and sustainability in the global marketplace. Research departmental functions from a managerial stance, and discuss behaviors and techniques that impact operations and embrace diversity.

Degree Outcomes

Study Servant Leadership
In this MBA in a marketing program, the emphasis is placed on marketing's impact on the global economy and organizational growth, planning, and management. You use your interpersonal skills to address each business function and discuss innovative methods to practice services marketing, international marketing, and management.

What You Will Learn

Accelerate your Marketing Knowledge
The online MBA in marketing accelerates your learning through multiple course topics and objectives:

  • Managerial concepts and strategies relating to the management of operations in both manufacturing and service environments
  • Management of the marketing function, market environmental analysis as well as marketing planning, strategy, and control
  • Microeconomic and macroeconomic concepts relevant to contemporary business
  • Quantitative tools and techniques used to model business functions and applications
  • Current services marketing concepts, principles, and theories
  • Application of services marketing concepts to actual practice through case analysis and outside projects

Career Outcomes

Promote Your Career with Advanced Leadership Skills
The marketing MBA offers you advanced skills and prepares you to pursue a career as a marketing executive, director, manager or another business leader. Typical job titles include vice president of marketing, marketing manager or director of all types of business and service organizations.

Program Locations

Online
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.

Evening
Grand Canyon University’s evening programs cater to the demands of working professionals who prefer an in-person learning environment. Our night classes meet just once per week and offer the interaction and discussion of a typical college classroom. Night classes are designed for a specific number of students, providing a warm and nurturing environment that supports an engaging experience. In an evening cohort, you will progress through your degree program with the same career-minded classmates, providing an opportunity to network and forge relationships that go beyond the classroom. Classes begin frequently at various locations, including our main campus.

http://www.gcu.edu/degreeprograms/ppc

http://www.gcu.edu/academics/academic-policies.php

Program taught in:
English

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Last updated August 13, 2018
This course is Online, Campus based
Start Date
Sep 2019
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