In the ever-changing age of digital media, the ability to properly manage a company’s marketing campaigns, brand identity, and adapt to new market challenges on a global scale is a valuable, highly sought-after skill set.
By pursuing a marketing MBA, you’ll learn the latest trends in international marketing techniques and strategies. At the same time, you’ll gain knowledge of the newest and most effective integrated marketing approaches to bring new products and brands to the forefront of any industry. You’ll also learn how to participate in the global economy, examining how best to establish product lines overseas and manage expansions into new markets.
You’ll learn the best practices in:
- Maintaining a uniform corporate message
- Building customer loyalty
- Allocating communications resources
- Global and local marketing
- Performance and metrics assessment
Graduates of this specialization can pursue managerial positions in:
- Corporate communications
- Public relations
To earn an online marketing MBA, students must complete the following courses (in addition to the core curriculum):
- MBA 625 – Integrated Marketing Communication
- MBA 626 – Consumer Neuroscience and Behavior
- MBA 628 – Special Topics in Marketing
MBA Foundation Courses
- Graduate Orientation Seminar
- Leadership and Management of Organizations
- Marketing Management in a Global Economy
- Managerial Accounting
- Financial Management
- Operations Management
- Strategic Management Seminar
Reasons to Pursue a One-Year Online MBA
Some schools, like Lynn University, have taken the same principle and applied it to their online course offerings. There are a number of reasons why a one-year online MBA presents an incredibly convenient way to earn a professional credential still integral to career expansion in many industries.
A one-year online MBA makes it possible to pursue an advanced degree from the comfort of your own home, and with a schedule that suits your life.
Since the program can be completed in one year, it means even less time before you can start enjoying the benefits of a new credential and exploring new career opportunities.
Without the need to commute to campus or attend classes at a scheduled time, students can create a schedule that allows them to account for both their personal and professional life, maintaining their current job.
While online education is sometimes a more affordable alternative to on-campus, students who pursue a one-year MBA online can benefit from even further reduced tuition over traditional programs.
Lynn University Online MBA
Lynn University is one of the schools at the vanguard of this new structure, offering a one-year online MBA that can be completed entirely off-campus at an affordable tuition rate.