MSc International Business and Marketing

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Introduction

The key points of the MSc ISC Paris: 24-months or 12-months Full-Time program (6 months practical project) AACSB, AMBA and EPAS accredited Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year Alumni network (more than 16,000 members) International dimension: high cultural diversity and profiles, high-level international faculty Full English Campus: Paris Admissions Requirements a minimum of 3 years of Higher education Career & Job Opportunities Export Business Manager, International Product Manager, International Marketing Analyst, International Trader Objectives Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at ta their brands into new markets and channels, MSc International Business Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment. By mixing strategic management, marketing, and international business MSc IBM enables students to apply skills and knowledge in the following areas: branding, market research, consumer behaviour, new product a market development and international business management. Key Points 100 % courses in English Lecturers coming from all over the world mixing academic credentials with industrial experiences A unique blend of academic and practice-oriented teaching: Case studies serious games, in-company projects Three days of courses each week Career and professional project coaching by renowned headhunters. Programme Details MANAGEMENT (COMMON CORE) International week Management simulation - Serious Game Leadership & Project Management Strategic Management Ethics & Sustainable Management Financial Statements & Business Planning MARKETING (COMMON CORE) Market studies Branding Strategic Marketing & Case Studies Digital Marketing Relationship marketing & CRM INTERNATIONAL BUSINESS Intercultural Management International Marketing Learning Business by doing Business Serious game SalesForce optimization International Business Negotiation Strategic decisions in international trade Doing Business in Emerging Markets Big data & data mining - Business Intelligence Global Integrated Supply Chain Management International project management In-company project Professional thesis and methodology Individual career planning and job search

About the School

ISC Paris Business School

Established in 1963, ISC Paris - Business School is committed to providing business students with the high-quality management skills necessary to operate and perform in a global environment.

Established in 1963, ISC Paris - Business School is committed to providing business students with the high-quality management skills necessary to operate and perform in a global environment. Read Less

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MSc International Business and Marketing

General

About the School

ISC Paris Business School

ISC Paris Business School

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

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