MSc International Business and Marketing

The key points of the MSc ISC Paris:

• 16-month or 12-month Full-Time program (6 months practical project)
• AACSB accredited
• Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc)
• Companies relations department and 60,000 job offers each year
• Alumni network (more than 16,000 members)
• International dimension: high cultural diversity and profiles, high-level international faculty
• Full English
• Campus: Paris

ADMISSIONS REQUIREMENTS

• a minimum of 3 years' of Higher education

CAREER & JOB OPPORTUNITIES

Export Business Manager, International Product Manager, International Marketing Analyst, International Trader

OBJECTIVES

Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at ta their brands into new markets and channels, MSc International Business Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment. By mixing strategic management, marketing, and international business MSc IBM enables students to apply skills and knowledge in the following areas: branding, market research, consumer behavior, new product a market development and international business management.

KEY POINTS

• 100 % courses in English
• Lecturers coming from all over the world mixing academic
• credentials with industrial experiences
• Unique blend of academic and practice-oriented teaching:
• Case studies serious games, in-company projects
• Three days of courses each week
• Career and professional project coaching by renowner headhunters.

PROGRAMME DETAILS

MANAGEMENT (COMMON CORE)

• International week
• Management simulation - Serious Game
• Leadership & Project Management
• Strategic Management
• Ethics & Sustainable Management
• Financial Statements & Business Planning

MARKETING (COMMON CORE)

• Market studies
• Branding
• Strategic Marketing & Case Studies
• Digital Marketing
• Relationship marketing & CRM

INTERNATIONAL BUSINESS

• Intercultural Management
• International Marketing
• Learning Business by doing Business

Serious game

• Sales Force optimization
• International Business Negotiation
• Strategic decisions in international trade
• Doing Business in Emerging Markets
• Big data & data mining - Business Intelligence
• Global Integrated Supply Chain Management
• International project management
• In-company project
• Professional thesis and methodology
• Individual career planning and job search