Introduction
The key points of the MSc ISC Paris:
24-months or 12-months Full-Time program (6 months practical project)
AACSB, AMBA and EPAS accredited
Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc)
Companies relations department and 60,000 job offers each year
Alumni network (more than 16,000 members)
International dimension: high cultural diversity and profiles, high-level international faculty
Full English
Campus: Paris
ADMISSIONS REQUIREMENTS
a minimum of 3 years' of Higher education
CAREER & JOB OPPORTUNITIES
Export Business Manager, International Product Manager, International Marketing Analyst, International Trader
OBJECTIVES
Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at ta their brands into new markets and channels, MSc International Business Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment. By mixing strategic management, marketing, and international business MSc IBM enables students to apply skills and knowledge in the following areas: branding, market research, consumer behavior, new product a market development and international business management.
KEY POINTS
100 % courses in English
Lecturers coming from all over the world mixing academic
credentials with industrial experiences
Unique blend of academic and practice-oriented teaching:
Case studies serious games, in-company projects
Three days of courses each week
Career and professional project coaching by renowner headhunters.
PROGRAMME DETAILS
MANAGEMENT (COMMON CORE)
International week
Management simulation - Serious Game
Leadership & Project Management
Strategic Management
Ethics & Sustainable Management
Financial Statements & Business Planning
MARKETING (COMMON CORE)
Market studies
Branding
Strategic Marketing & Case Studies
Digital Marketing
Relationship marketing & CRM
INTERNATIONAL BUSINESS
Intercultural Management
International Marketing
Learning Business by doing Business
Serious game
Sales Force optimization
International Business Negotiation
Strategic decisions in international trade
Doing Business in Emerging Markets
Big data & data mining - Business Intelligence
Global Integrated Supply Chain Management
International project management
In-company project
Professional thesis and methodology
Individual career planning and job search
