Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the comprehensive tourism and leisure area. [+]
The program provides students with an excellent hospitality foundation, in terms of understanding customer service, employee and system organization, as well as real business needs for this particular industry, such as event management, operations management, trends in tourism and how revenues can be maximized. [+]
This intensive MBA programme allows you to specialise in one of the following pathways: - Swiss Hotel Management Operations - Luxury Brands and Services Management ...preparing you to excel in your chosen career. [+]
The IMI Luzern MBA is an intensive, two semester, hospitality-focused MBA programme allowing you to specialise in Swiss Hotel Management Operations or Luxury Brands and Services Management. The programme is validated by the Confederation of Tourism and Hospitality. Those with little to no work experience can benefit from a paid internship arranged by our Careers team.
What are the Requirements for Admission?You should already hold a first degree or equivalent qualification in a related or unrelated field awarded by a recognised institution. The Registrar will also consider applications from students who have a combination of qualifications and experience that demonstrate to the Programme Leader that the required intellectual and communication skills are met. If your first language is not English you will be expected to provide evidence of an English language proficiency equivalent to an IELTS score of 6.0. ... [-]
IMI's International Hospitality Management Postgraduate Programme is validated by Manchester Metropolitan University, UK. [+]
The programme's objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core focus is on strategic management with subjects including studying at Master's level, strategic international marketing management, enterprise development, project appraisal and feasibility studies, business cultures in developing new markets.
Requirements for AdmissionDegree with Honours in Hotel or Tourism Management successful completion of the IMI Postgraduate Diploma plus experience A Degree in other fields may be accepted, if supported with adequate professional experience IMI regards strong motivation and maturity as important as academic qualifications Proficiency in English: 600 TOEFL (paper-based), 6.5 IELTS, or equivalent ... [-]
Students who successfully complete the programme will be awarded with the MBA Postgraduate Diploma in Hospitality Management by HTMi Hotel and Tourism Management Institute. [+]
At the conclusion of the course, students will be able to:Interpret practical, theoretical and personal skills required for senior management roles within a variety of international hotel and tourism organisations. Synthesise strategic, organisational and marketing processes of a commercial hospitality enterprise within the context of the global nature of the business. Cultivate a professional management attitude by nurturing the creative development of innovative ideas and solutions. Confidently debate, research and synthesise theories while evaluating organisational learning. Critically analyse different multilateral institutions and transnational organisations including and evaluation of their impacts involved in international tourism and heritage tourism management. ... [-]
The Human Resources Management specialization gives students key concepts and enables them to optimize their organizational and operational experiences in a company. It trains students to become genuine experts who are able to efficiently manage employees and their behavior as well as training them and retaining talents in their company. [+]
The Resort Management specialization targets students aiming to work as senior executives in the international hospitality industry to work in companies that include, outside of traditional hotels and restaurants: spas, golf courses, leisure activities, theme parks, etc. [+]
The American Hospitality Management and International Business specialization teaches students the Anglo-Saxon management methods that are driven by results and understanding of new technologies. It gives them the tools that are required for a career as an international leader in the Hospitality industry anywhere in the world. This program was designed in a way that allows students to think out-of-the-box and become decision-makers: leadership and entrepreneurship, business management, strategic marketing, new trends in the Hospitality industry, etc. [+]
The Entrepreneurial Management specialization trains professionals who understand issues linked to the entrepreneurial spirit in the Tourism and Hospitality field, who make the right decisions to ensure their competitive advantage in the marketplace. [+]
This specialization allows students to pinpoint and adapt to current trends, to anticipate new ones using different themes: e-marketing, negotiations and promotional announcements, new media management and social networking... applied not only to the hospitality industry but also to tourism. [+]
The International Wine & Spirits Management specialization targets students aiming to work in senior management in hotels and gourmet restaurants, where a great wine list can really make a difference, as well as those who want make a career in wine and spirits field, and also those who want to improve their knowledge for personal reasons. [+]
The Events Management specialization targets students who are extremely motivated by communication and marketing, who are able to demonstrate not only creativity but also discipline in managing a team. When choosing this specialization, they will be able to schedule, organize, lead and manage all activities linked to special events, however small or large they may be. They will acquire knowledge in management, finance, marketing and human resources in order to analyze and propose a product that is perfectly in line with the event taking place. [+]
Revenue Management and strategies included in this field are very important in hospitality and tourism industry. The goal is to optimize turnover and profitability by working on different leverage effects, which require strategy and tactical skills. Revenue Managers must have extensive knowledge of the market, client segments, the hotel’s marketing mix, distribution, as well as being extremely proactive. [+]
The Luxury Brand Management specialization trains future managers who will be ready to take over complete departments, who will be in charge of unprecedented services, exclusive products and profitable markets for key accounts and the privileged clients of the Hospitality Industry. Bearing this in mind, the program addresses present and future trends taking into account the study of international management strategies. [+]
The Master in Business Administration with a Major in Tourism offers the following advantages: Strong industry orientation: The curriculum of Lucerne University of Applied Sciences and Arts is closely tailored ... [+]
Master in Business Administration - Major in Tourism
While tourism organisations in Switzerland and abroad are growing, merging, and changing ownership, new and increasingly complex projects are underway in emerging destinations such as Eastern Europe, India, China, among others – all of which adds up to a world of opportunities for well qualified holders of a Master’s degree. Not only will graduates find exciting challenges in private companies, they will also be qualified to work in the public sector in tourism regions or join affiliated organisations.
The Master in Business Administration with a Major in Tourism offers the following advantages:... [-]