6 MBA Programs in Marketing in Spain for 2024

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

The MBA in Marketing Management in Madrid focuses on global market trends, marketing strategy, innovative marketing communications, market research, product development, brand management and promotion.

EU’s international marketing MBA graduates are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum that includes distribution channel management, integrated communications, and consumer behavior.

The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.

This MBA enables you to acquire a global and integrative vision of business management, through the treatment of different business areas at the same time that you study in-depth materials of Digital Marketing. In addition, it allows you to specialize in Sales or e-Commerce.

The content of the MBA reflects current business practices in class organizations. The courses balance the appreciation of the role of theory in effective management with practical ideas, with a focus on technology-based management. The program provides an ethical and legal basis for the student's behavior in commerce and it gives the student an insight into the recognition of inappropriate behavior in others.