MBA Programs in Marketing Management

Compare 44 MBA Programs in Marketing Management

Marketing Management

An enforceable and effective marketing plan is crucial to any business’ success, regardless of the industry it is in. However, the success of any marketing campaign relies on those managing it. An MBA in Marketing Management equips those interested in the marketing field with the skills necessary to handle complex marketing campaigns.

Those who want to pursue a career in marketing often wonder, “What is an MBA in Marketing Management?” This advanced degree prepares students to understand the various factors that affect markets and provides them with the knowledge needed to formulate business strategies that will meet marketing and sales needs. Students enrolled in this program can expect to take a variety of different classes which may include market research, consumer behavior, new business ventures, customer relations, and marketing communications.

Many students interested in an MBA in Marketing Management already know what the basics of an effective marketing campaign include. However, an advanced degree in marketing provides students with an added edge in their field that may allow them to advance in their careers quickly and sustain success on whatever projects they work on.

Those who ask, “What is an MBA in Marketing Management?” are generally interested in how much acquiring this degree may cost. Prospective students should be aware that the costs of these programs vary by the institution, location, and types of courses offered.

Graduates of this program can obtain a career in a variety of different marketing-related fields. Jobs may be available in technology, retail, media, and event planning industries. Some of the most common careers for those with this degree include marketing managers, advertising managers, market research analysts, and public relations specialists.

 

Many marketing management programs may be available to interested students online. This type of program may be beneficial for those who require a flexible schedule or live in a remote location. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form. 

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MBA, Digital Marketing Specialization

Concordia University Chicago
Campus Full time 1 - 2 years August 2017 USA Chicago

As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing online landscape is greater than ever. This program will give you the skills to create, develop, and manage successful digital marketing strategies. [+]

MBA Programs in Marketing Management. MBA, Digital Marketing Specialization As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing online landscape is greater than ever. This program will give you the skills to create, develop, and manage successful digital marketing strategies. You will learn about all the latest tools and techniques for effective digital marketing, including mobile marketing, social media strategies, and digital marketing analytics. After this course, you will be eligible for a range of roles in this sector, including positions such as digital brand manager, digital marketing consultant, and director of digital marketing strategy. Typical career paths for graduates include: Digital content marketing manager Director of digital marketing strategy Digital brand manager Digital marketing consultant VP of global digital marketing programs Course Requirements Academic Entry Requirements: Bachelor’s degree from a U.S. equivalent, regionally accredited institution GPA earned 2.85 or above English Language Proficiency: IELTS: minimum 6.0 or TOEFL: minimum 72 (internet-based)* or IELTS: minimum 5.5 plus CUC Pathway Program* or TOEFL: minimum 60 (internet-based) plus CUC Pathway Program** or equivalent. *For further clarification, please contact your dedicated educational consultant. **Upon successful completion of the CUC Pathway Program, students are fully admitted to their academic program. For further clarification, please contact your dedicated educational consultant. Intake January, March, May, August and October 2017/2018 [-]

MBA in Design Management

EU Business School
Campus Full time Part time 1 - 2 years October 2017 Spain Barcelona Switzerland Geneva Montreux Germany Munich + 6 more

Under the academic supervision of Pierre Keller, former director of ECAL (École Cantonale d'Art de Lausanne), the Design Management MBA program is the first of its kind at EU. Participants will gain a general understanding of design history and esthetics, as well as learning how to best apply them to good business and management practices. [+]

Design is a ubiquitous discipline that extends into every sector of business. With the increase of social and virtual channels, a company has more options than ever to promote its products and brands. A practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to good business and productive management practices. Duration: Three terms Start Dates: October, January, March Teaching Language: English Dual Degree On Campus MSc in International Management For students who do not have two years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London MBA For students who have two or more years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners. Career Counseling: EU has departments on each campus to help students find jobs in their field of study. Admission Requirements: Students must have a bachelor’s degree from an accredited college or university.... [-]

MBA

Rensselaer Polytechnic Institute, Lally School of Management
Campus Full time 1 - 2 years August 2017 USA Troy

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. [+]

MBA

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. Why Choose the Lally MBA?

Learn to manage innovation that is driven by novel technology. Become a person of influence in growing, technology based companies. Immerse yourself in an entrepreneurial environment. Learn how the basics of business are enhanced through the use of technology. Pursue a variety of courses and gain depth in one or two concentration areas. Apply a portfolio of technology management tools. Develop an entrepreneurial mindset that you can use in start-ups or established businesses. Develop expertise through internships and partnerships with well-respected business organizations Return to the job market in a timely manner to apply new knowledge and skills. Benefit from career resources and professional development support and workshops. ... [-]

Master of Business Administration (M.B.A.) Marketing Management

Stamford International University
Campus Full time Part time 12 - 18 months July 2017 Thailand Bangkok + 1 more

Industry Developed Curriculum. Real world experience and interactive academic approach. [+]

- Industry Developed Curriculum. - Real world experience and interactive academic approach. - Fast Track MBA Program with flexible study options: Study in the Full-Time MBA Program and graduate in 12 months. Study in the Part-Time Weekend MBA Program -- only 1 day per week and graduate in 18 months. - Modern Block Course System. - Dedicated local and international faculty members with strong academic background and professional experience. - International Opportunities – Double Degree Programs, Study Abroad Opportunities and Study Tours. - Corporate socialization and networking. - Career Service Guaranteed. Subject List MKT 545 Consumer Behaviors MKT 568 Integrated Marketing Communications MKT 570 Strategic Marketing MKT 533 Innovative Marketing MKT 560 Digital Marketing MKT 573 Brand Management MKT 574 Product Management MKT 575 Current Issues in Marketing Management MKT 578 International Marketing in ASEAN [-]

Mba Management & Big Data

Ionis School of Technology and Management
Campus Full time 2 years September 2017 France Le Kremlin-Bicêtre

Companies today centralize a phenomenal volumetry of data, from multiple sources, which, intelligently exploited, enable them to better understand their clients and thus better respond to them. The challenge of the MBA Management & Big Data is to train the profiles capable of accompanying the company in its customer strategy, to carry out Big Data projects: they rethink the computer models and implement appropriate data processing models. [+]

MBA Programs in Marketing Management. Formation's goal Companies today centralize a phenomenal volumetry of data, from multiple sources, which, intelligently exploited, enable them to better understand their clients and thus better respond to them. The challenge of the MBA Management & Big Data is to train the profiles capable of accompanying the company in its customer strategy, to carry out Big Data projects: they rethink the computer models and implement appropriate data processing models. Careers crafts Data scientist, data manager, consultant, project manager, Big data etc. Missions Design and definition of a strategy for analyzing complex customer data, consolidation of data from heterogeneous sources, data architecture, Big Data project management, modeling. [-]

MBA, Leadership and Change Management

Concordia University Chicago Online
Campus or Online Open Enrollment USA Chicago

Were you born to lead? The current economic environment requires successful businesses to use resources creatively and effectively. There is an increasing need for leaders who can guide an organization in adapting to changing environments and consumer needs. Many businesses seek out managers with strong leadership skills who adjust well in a changing environment. [+]

Were you born to lead? The current economic environment requires successful businesses to use resources creatively and effectively. There is an increasing need for leaders who can guide an organization in adapting to changing environments and consumer needs. Many businesses seek out managers with strong leadership skills who adjust well in a changing environment. Learning Objectives Concordia University Chicago's MBA specialization and certificate in leadership and change management will build the business fundamentals you need to advance your career while focusing on leading people and organizations. The courses are designed to help students understand the value of an array of leadership theories, the intercultural impact of leadership practice, and the intricacies of facilitating strategic change. Students develop servant leadership, interpersonal, and influencing skills to effectively shape group change. Graduates will successfully champion systemic change while achieving their organization’s mission. Career Possibilities Executive leadership: CEO, CMO, COO Entrepreneur/Small-business owner Human resource manager Global manager Consultant Demand for MBA Graduates According to the Graduate Management Admission Council® survey of 185 companies in 33 countries worldwide, 87-percent of employers plan to maintain (43%) or increase (43%) headcounts for new MBA hires. Forty-one respondents are affiliated with companies in the Fortune 500, and include 22 from Fortune 100 firms. [-]

MBA International Business SMART ENTRY - International Marketing (90 ECTS)

IUBH School of Business and Management (for non-EU students)
Online & Campus Combined Full time 3 semesters Open Enrollment Germany Berlin Bad Honnef + 1 more

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. [+]

MBA Programs in Marketing Management. Career branding: increase your marketing expertise In the context of globalisation and the international orientation of companies, the career prospects for MBA graduates are excellent. This programme offers both business and non-business graduates the opportunity to extend their managerial skills. With an MBA in International Business you will therefore develop and strengthen your entrepreneurial mind-set and gain the leadership skills required to increase your value in the job market and future proof your career. The MBA International Business – Marketing can be a very beneficial qualification to take as it enhances both skills and knowledge in the marketing sector. By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. Use our SMART ENTRY option for greater flexibility No need to put your career on hold for 1 year or more to do an MBA: With our flexible Smart Entry study model you can benefit from both online and on campus interaction. After starting your first semester online, and once you are ready to relocate, you take your studies to Berlin - Germany’s hot spot n° 1 and the leading European city in terms of innovation and start-ups. On our recently opened Campus Berlin you will study in state-of-the-art classrooms, network with other international students and dive into the local culture of... [-]

MBA in Marketing

HOFSTRA UNIVERSITY
Campus Full time Part time September 2017 USA Hempstead

The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its students decision analysis skills and a strategic perspective of business problems. [+]

Objectives of the MBA Program The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its students decision analysis skills and a strategic perspective of business problems. Admission Criteria Applicants for admission to the MBA program must hold a baccalaureate degree from an accredited institution. No specific undergraduate course of study is required for admission, nor is any specific course of undergraduate study recommended for those students planning to pursue these degrees. Undergraduate majors represented in the MBA program include, but are not limited to, business, education, the natural and social sciences, engineering, the humanities, and nursing. All applications for admission are considered on the basis of their own merits, with weight given to the strength of a student's previous academic performance, scores obtained on the GMAT, professional experiences indicating increasing levels of responsibility, and any other pertinent information which the candidate for admission may provide to the Committee on Admissions. Applicants for admission are required to take the Graduate Management Admission Test (GMAT), which is administered by the Graduate Management Admission Council (GMAC). Applicants are encouraged to take the GMAT well in advance of applying to a graduate program. To schedule an appointment to take the GMAT, applicants may call 1-800-462-8669 or visit the GMAC website at www.mba.com. Scores obtained on the GRE or LSAT are also acceptable in lieu of the GMAT. In addition, the Test of English as a Foreign Language... [-]

International Master in Business Administration IMB

University of Ljubljana Faculty of Economics
Campus Full time 3 semesters October 2017 Slovenia Ljubljana

International Full-Time Master Programme in Business Administration (IMB) is an intensive 1.5-year programme. It is a unique, in words of many, elite programme, aimed at students with or without previous working experiences with a respectful tradition. [+]

MBA Programs in Marketing Management. International Full-Time Master Programme in Business Administration (IMB) is an intensive 1.5-year programme. It is a unique, in words of many, elite programme, aimed at students with or without previous working experiences with a respectful tradition. The IMB Programme offers students the opportunity to gain a unique preparation for the business world by being in touch with international experts from the academic and business world, engaging them in real-life projects, case studies and team-work orientated learning approach which helps them gain the capabilities,knowledge and attitudes that are necessary to succeed in today’s fiercely competitive business world, where only excellence enables long-term survival. The working environment and challenges during your year at the IMB programme will give you the real life experience required your future career. Admission Criteria Finished bachelor programme With a bachelor degree (diploma) or with 180 ECTS credit points for the programmes without obligatory thesis. Please note that for non-Slovene students, the thesis verification needs to be submitted, but more specific information regarding that will be given to individuals, when needed Proficiency in English Since the formal language of the programme is English (not only classes, team work and study materials are available in English language, but also internal communication is carried out in English) 2 reference letters Can be written by an employer, academic personnel, non-profit organization manager, trainer or any other reliable and trust-worthy person, that the student is talented, hard-working, creative, top achiever, etc. Why IMB? Because it offers: An... [-]

Denver MBA (Full-Time MBA)

University of Denver | Daniels College of Business
Campus Full time August 2017 USA Denver

The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. [+]

THE MBA, REINVENTED: WHY & HOW The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. The three core components of the MBA experience are based upon what we call the Daniels Method, a unique blend of real-time learning, market-connectivity and leadership development: Challenge-driven Education Work on real-time business issues affecting domestic and international markets. Think creatively, collaborate and problem solve all in a competitive environment. Market-Based Prepare to pass the market test. Our students become complete individuals by mastering what is taught in the classroom while tackling actual challenges and solving them in the real world. Personalized Leadership Receive personal ongoing leadership training from world-class executive coaches to develop the self-awareness, savvy and grit required by today’s employers. You can find a detailed brochure for the Denver MBA here THE PROGRAM The center of gravity in The Denver MBA is a set of four core business challenges. The challenges include an enterprise, corporate, social good and global challenge. You do them in small teams with a faculty advisor, business professional and personal coach. Challenges and classes happen simultaneously. What you learn in the morning you try out in the afternoon, then come back to class again with a clearer idea of what you do and don’t understand,... [-]

MBA in Sport Management and Marketing

Geneva Business School (GBS)
Campus Full time Part time 18 months September 2017 Switzerland Geneva Spain Barcelona + 3 more

The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry. [+]

MBA Programs in Marketing Management. The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry. Facts Duration: 18 months Credits: 90 ECTS Language: English Intakes: February and September Degree Awarded: Master of Business Administration Major in Sport Management. Exchange Program: Rotate between Geneva and Barcelona campuses. We offer the opportunity of studying in both campuses during the 18 month master program. Internships: Students have internship opportunities with important companies. Location: Geneva and Barcelona Program The international nature of GBS has led to the development of a system that combines the European approach of using ECTS credits with a curriculum structure that is commonly implemented in the United States. Each program major allows students to study general education, core and elective subjects which cover 80% of all curriculums, 20% dedicated to orientation subjects related to their specific major, these subjects are unique for each Program. Orientation Subjects  Media Relations & Communications in Sport International Sport Federations & Organizations Sport Organizations Strategic Management The Football Business Talent Managing in the Sport Industry Sport Industry Innovation, Creativity & Entrepreneurship Career Options Product Management Director Gameday Operations Manager Public Relations Sport Marketing Analyst Athletic Director Sports Agent Event Manager Marketing Director Social Media Manager Application and Admissions Selection Criteria GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills... [-]

Master of Science Business Administration (Major Finance, Marketing und CD)

University of Cologne Faculty of Management, Economics and Social Sciences
Campus Full time 4 semesters October 2017 Germany Cologne

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. [+]

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. Being able to choose from six different special fields, you will select one major and start the focus on that respective field from the beginning. The focus can be put on the following disciplines within business administration: Accounting and Taxation (programme taught in English and German language) Corporate Development(programme totally taught in English language) Finance(programme totally taught in English language) Marketing (programme totally taught in English language) Media and Technology Management (programme taught in English and German language) Supply Chain Management(programme taught in English and German language) The Core and Advanced Section, which contains 18 credit points, will cover methodical basics of the respective major. The Specialisation Section teaches major-specific basics and, in addition, advanced skills within the same area. This section consists of 48 credit points. The Supplementary Section serves as an additional section to develop a more specific profile – either by deepening and specialising or by diversifying knowledge. Further modules from business administration as well as from social sciences or economics are available to students. This area covers 24 credit points. FINANCE Content The major in Finance seeks to convey know-how about capital market instruments as well as methods of internal business financing. In the banking and insurance sector, the subject of risk measurement and control has increasingly... [-]

MBA in Luxury Marketing

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Part time 15 months September 2017 France Paris

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. [+]

MBA Programs in Marketing Management. Specialized MBA in Luxury Marketing EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. ORGANIZATION EIML Paris' Specialized MBA in Luxury Marketing takes place over a period of 15 months (October N to December N+1). The rhythm of study is ocourses every Friday and one of out two Saturdays. Classes are off in August and during school holidays. EIML Paris' Specialized MBA in Luxury Marketing is divided into three semesters each comprising of one or more major goals: Goal of 1st semester: The fundamentals of management In the first semester students have the opportunity to choose between a French curriculum and an English curriculum. - Marketing Management - Communication - Globalization and Luxury Brands - Luxury and Fashion Consumer Behavior - Financial management - Organizational Behavior - Human ressources management - Intercultural Management - Introduction to french civilisation Goal of 2nd semester: Management techniques and marketing of luxury During the 2nd semester courses are taught in English only. - Luxury Brand management - Market surveys and panels in luxury - History of art - Luxury codes - Luxury... [-]

MBA in International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months September 2017 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. [+]

The key points of the MBA ISC Paris: - Full-Time program 12 or 16 months (6 months practical mission) - AACSB accredited, recognized by the French Ministry of Education - Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) - Companies relations department and 60,000 job offers each year - The strength of the network of more than 16,000 alumni of ISC Paris - International dimension: high cultural diversity and profiles, high level international faculty - Campus: Paris ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals CAREER & JOB OPPORTUNITIES Export Business Manager, International Product Manager, International Marketing Analyst, International Trader OBJECTIVES z Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at ta their brands into new markets and channels, MBA International Business Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment. z By mixing strategic management, marketing and international business MBA IBM enables students to apply skills and knowledges in the follow areas: branding, market research, consumer behavior, new product a market development and international business management. KEY POINTS z 100 % courses in English z Lecturers coming from all over the world mixing academic credentials with industrial experiences z Unique blend of academic... [-]

MBA in Business Administration: Marketing

University of Nicosia
Campus Full time Part time 3 semesters September 2017 Greece Athens Cyprus Nicosia + 3 more

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. [+]

MBA Programs in Marketing Management. Duration (years): 1.5 years Qualification Awarded: Master of Business Administration Level of Qualification: Master Degree (2nd Cycle) Language of Instruction: English and Greek Mode of Study: Full-time or Part-time Minimum Credits: 36 Minimum ECTS Credits: 90 Profile of the Programme: The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. This programme aims to offer a programme that is highly integrated in context and practical by remaining close to actual business practice. It aspires to assist students develop the ability to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions. More specifically the programme’s main objectives include: 1. Equipping students with all necessary skills, attitudes and approach to guide their decisions as business executives 2. Developing students’ abilities to handle today’s problems and prospects for business organizations functioning in a competitive world 3. Allowing students to develop their theoretical and practical skills and knowledge 4. Enhancing intellectual development and student graduate maturity 5. Assisting the students to analyse, examine, investigate and compose the new knowledge and competencies they will acquire 6. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual academic as well as practical implications. 7. Securing the necessary level of education for obtaining specialized knowledge and competencies and demonstrating mental independence 8. Offering... [-]