Georgia is a sovereign state in the Caucasus region of Eurasia. Located on the coast of the Black Sea, it is bounded to the north and northeast by Russia, to the south by Turkey and Armenia, and to the southeast by Azerbaijan.
A marketer weaponed with principles of responsibility and skepticism is devoted to establishing value network, which can connect the national market with international on
“If you don’t think as a customer, you don’t think at all” – these words of famous businessman Jeck Welch create impression on the type of international marketer we have to bring up today. In light of marketing and time demands, the leader of marketing should think like a customer.
A marketer weaponed with principles of responsibility and skepticism is devoted to establishing value network, which can connect the national market with international ones and support mutually beneficial exchange.
Accordingly, the main goal of the program is to bring up a marketer distinguished by knowledge and experience of the international market and equipped with practical skills enabling him to support and facilitate rapid development of various fields of Georgia and the entire Caucasian region having export potentials. Bringing up professional of international marketing in the 21st century is the accumulation of biggest intellectual potential in one person who can well influence beneficial connections between national and international markets and the whole economy, the positive development of the international relations....