MBA Programs in Marketing

Compare 121 MBA Programs in Marketing

Marketing

A Master in Business Administration degree, or MBA, is a popular choice among students seeking a graduate degree. It helps students further their education, learn more about the business world, and gain an edge in a competitive job market. Many students choose to seek an MBA in a specialized area, such as marketing. However, many students wonder, what is an MBA in Marketing.

An MBA in Marketing is a business graduate degree that focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research. An MBA might also include courses in building campaigns, strategic planning, consumer behavior, analysis of demand, and cost volume and profit. Curriculums and programs can vary.

Students that obtain an MBA in Marketing gain a number of benefits. For one, they are better equipped to do their current jobs and have greater marketing abilities. However, they also have a number of secondary benefits, since an MBA indicates that a job candidate is more qualified than a comparable job candidate without an MBA. This not only helps the graduate obtain a job, but it can also improve his or her opportunities for career advancement.

The cost of an MBA can vary from school to school, and may also depend on factors such as financial aid, the nationality of the institution, and the time it takes to complete the degree. Prospective students should thoroughly research a program to ensure that it is a good fit before enrolling.

Obtaining an MBA in Marketing opens up a number of possible career opportunities, such as market researcher, analyst, branding specialist, public relations manager, or social media marketer. In addition, those with degrees in marketing can seek non-corporate jobs; they might work in government, join a non-profit organization, or even start their own businesses.

There are a number of different marketing MBA programs, ranging from large foreign universities to online courses. If you’re interested in an MBA in Marketing, it’s time to begin your search. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MBA Specializing In Management And Marketing Of Luxury And Fashion

ESLSCA Business School
Campus Full time October 2017 France Paris

The MBA ESLSCA Management and Marketing of Luxury and Fashion is now known after 13 years of existence and recognized as one of the best input means in such activities. It aims to give students, beyond the wealth of knowledge and analysis of these sectors in the economic tools, arts and culture, the skills deemed essential to any person having or wishing to have a professional management activity in these areas regardless of the function: manager, product manager, purchasing manager, operations manager, retail manager, director of visual merchandising, communication director, event manager, director of retail training. [+]

MBA Programs in Marketing. The MBA ESLSCA Management and Marketing of Luxury and Fashion Today after 13 years of existence known and recognized as one of the best input means in such activities. It aims to give students, beyond the wealth of knowledge and analysis of these sectors in the economic tools, arts and culture, the skills deemed essential to any person having or wishing to have a professional management activity in these areas regardless of the function: manager, product manager, purchasing manager, operations manager, retail manager, director of visual merchandising, communication director, event manager, director of retail training. Starting from the basic fields of the activities including the creation, trends, contemporary art, training in this specific management questions the current design and fashion in the historical, geographical and sociological aspects of transverse way. It also envisages the components' digital, emerging markets, new economy "which are part of the skills required by today's businesses. RANKINGS: Program Introductory price SMBG and top ten rankings since its inception Winner Trophy Pedagogy 2013 World Winner 2017 Best EDUNIVERSAL Masters: 18th among the top 50 in the World Ranking 5th in the SMBG-Eduniversal the Best Masters, MS and MBA in 2017 in the category "Luxury Management". OBJECTIVES: Multidisciplinary, able to anticipate and even trigger changes, the young executive from this training, is prepared to the different functions of management: creation, coming opportunity identification, project engineering in all its aspects - production , marketing, finance, management control, team management and change management. WHO IS THE... [-]

miniMBA

London School of Business and Finance (LSBF)
Campus Full time 4 days October 2017 United Kingdom London

The four day-long miniMBA programme focuses around gaining the confidence, competence and skills to succeed in managerial positions. The programme will incorporate presentations, practical team workshops and case studies. [+]

miniMBA The four day-long miniMBA programme focuses around gaining the confidence, competence and skills to succeed in managerial positions. The programme will incorporate presentations, practical team workshops and case studies. Delegates will also have a unique opportunity to network with other candidates and update your existing insights and techniques. Course Requirements Work experience: minimum of 5 years management experience. Academic qualifications: undergraduate degree or equivalent, relevant work experience also accepted. English language: confident business English, all teaching and materials are provided in English only. [-]

MBA, Digital Marketing Specialization

Concordia University Chicago
Campus Full time 1 - 2 years October 2017 USA Chicago

As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing online landscape is greater than ever. [+]

MBA Programs in Marketing. MBA, Digital Marketing Specialization As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing online landscape is greater than ever. This program will give you the skills to create, develop, and manage successful digital marketing strategies. You will learn about all the latest tools and techniques for effective digital marketing, including mobile marketing, social media strategies, and digital marketing analytics. After this course, you will be eligible for a range of roles in this sector, including positions such as digital brand manager, digital marketing consultant, and director of digital marketing strategy. Typical career paths for graduates include: Digital content marketing manager Director of digital marketing strategy Digital brand manager Digital marketing consultant VP of global digital marketing programs Course Requirements Academic Entry Requirements: Bachelor’s degree from a U.S. equivalent, regionally accredited institution GPA earned 2.85 or above English Language Proficiency: IELTS: minimum 6.0 or TOEFL: minimum 72 (internet-based)* or IELTS: minimum 5.5 plus CUC Pathway Program* or TOEFL: minimum 60 (internet-based) plus CUC Pathway Program** or equivalent. *For further clarification, please contact your dedicated educational consultant. **Upon successful completion of the CUC Pathway Program, students are fully admitted to their academic program. For further clarification, please contact your dedicated educational consultant. [-]

Professional MBA Marketing & Sales

WU Executive Academy - Vienna University of Economics and Business
Campus Part time 18 months October 2017 Austria Vienna

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales. [+]

Marketing & sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Immediately applicable expertise & key toolsThe Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Accreditation

EQUIS AMBA AACSB ... [-]

Master of Business Administration (M.B.A.) Marketing Management

Stamford International University
Campus Full time Part time 12 - 18 months July 2018 Thailand Bangkok + 1 more

Industry Developed Curriculum. Real world experience and interactive academic approach. [+]

MBA Programs in Marketing. - Industry Developed Curriculum. - Real world experience and interactive academic approach. - Fast Track MBA Program with flexible study options: Study in the Full-Time MBA Program and graduate in 12 months. Study in the Part-Time Weekend MBA Program -- only 1 day per week and graduate in 18 months. - Modern Block Course System. - Dedicated local and international faculty members with strong academic background and professional experience. - International Opportunities – Double Degree Programs, Study Abroad Opportunities and Study Tours. - Corporate socialization and networking. - Career Service Guaranteed. Subject List MKT 545 Consumer Behaviors MKT 568 Integrated Marketing Communications MKT 570 Strategic Marketing MKT 533 Innovative Marketing MKT 560 Digital Marketing MKT 573 Brand Management MKT 574 Product Management MKT 575 Current Issues in Marketing Management MKT 578 International Marketing in ASEAN [-]

Mba Marketing & Energy

Ionis School of Technology and Management
Campus Full time 2 years September 2017 France Le Kremlin-Bicêtre

The energy sector is an enormous market characterized by colossal turnovers. Understanding the different types of energy and knowing how to position them in a market is a complex issue in this environment that opens up to competition. The marketing and commercial approach can only be understood by controlling the energy dimension, the characteristics of the sector, its players and, of course, its technological dimension. [+]

Formation's goal The energy sector is an enormous market characterized by colossal turnovers. Understanding the different types of energy and knowing how to position them in a market is a complex issue in this environment that opens up to competition. The marketing and commercial approach can only be understood by controlling the energy dimension, the characteristics of the sector, its players and, of course, its technological dimension. The MBA Marketing & Energy takes up this challenge by training these profiles with dual competence. Careers crafts Responsible for studies, business engineer, marketing manager, communication manager, product manager, consultant ... Missions Technological and competitive intelligence, definition of the offer and its positioning, development and implementation of communication tools, drafting of technical files, monitoring of energy policies, events. Required qualities Meaning of relationship, listening and diplomacy, negotiation skills, creativity, concern for customer satisfaction, good knowledge of products and the market, rigor, autonomy, public performance. [-]

MBA in Luxury Marketing: Cosmetics & Perfume

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time September 2017 France Paris

Luxury cosmetics and perfume make people feel better about themselves. [+]

MBA Programs in Marketing. Luxury cosmetics and perfume make people feel better about themselves. But how do you create and manage a cosmetic or perfume range of products? Learn how to innovate in cosmetic strategies, how to package, distribute and promote perfumes in this specific volume industry where the issue is to retain customers. Luxury codes and market players Luxury brands and cosmetics industry Luxury codes and brand identity History of perfumes History of arts Marketing and digital marketing Luxury marketing Brand management in cosmetics and perfume sector Selling techniques Retail management in cosmetics and perfume industry Customer relationship management Public relations, communication and advertising E business and digital marketing Social media and e reputation Mediaplanning and KPI Management Starting your own label Building a business plan Forecasting and logistics in cosmetics Corporate strategy Human resources, team Building and leadership Intellectual property law and licensing Ethics and sustainability Cosmetic and perfume skills Packaging and design Innovations and trends New product development Rules and regulation, production and quality Material workshop: recognize fragrances, olfaction and creation Workshop in cosmetics: make-up and skin care Consulting project [-]

Master of Science Business Administration (Major Finance, Marketing und CD)

University of Cologne Faculty of Management, Economics and Social Sciences
Campus Full time 4 semesters October 2017 Germany Cologne

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. [+]

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. Being able to choose from six different special fields, you will select one major and start the focus on that respective field from the beginning. The focus can be put on the following disciplines within business administration: Accounting and Taxation (programme taught in English and German language) Corporate Development(programme totally taught in English language) Finance(programme totally taught in English language) Marketing (programme totally taught in English language) Media and Technology Management (programme taught in English and German language) Supply Chain Management(programme taught in English and German language) The Core and Advanced Section, which contains 18 credit points, will cover methodical basics of the respective major. The Specialisation Section teaches major-specific basics and, in addition, advanced skills within the same area. This section consists of 48 credit points. The Supplementary Section serves as an additional section to develop a more specific profile – either by deepening and specialising or by diversifying knowledge. Further modules from business administration as well as from social sciences or economics are available to students. This area covers 24 credit points. FINANCE Content The major in Finance seeks to convey know-how about capital market instruments as well as methods of internal business financing. In the banking and insurance sector, the subject of risk measurement and control has increasingly... [-]

Two-Year Bentley MBA

Bentley University Graduate School of Business
Campus Full time 2 years September 2017 USA Waltham

The Emerging Leaders MBA at the Bentley Graduate Business School is a two-year, full-time program designed for students with relatively little or no work experience. [+]

MBA Programs in Marketing. The Emerging Leaders MBA at the Bentley Graduate Business School is a two-year, full-time program designed for students with relatively little or no work experience. Candidates range from recent college graduates to those with three years of professional employment. The program provides a solid foundation in the major areas of business, upon which students can build by taking advanced courses and concentrations. Today’s young business leaders need both breadth and depth of expertise. Elective courses in the Emerging Leaders MBA program let you pursue a specialty that adds value for a future employer. You can customize your degree by choosing from eight concentrations: Accountancy Business Analytics Economics of Financial Markets Finance Information Systems and Technology Law and Taxation Leadership (formerly titled Management) Marketing Dual Degrees Students in the Emerging Leaders MBA Program can combine their degree with one of six Master of Science offerings at Bentley. Integrating the general business skills acquired through the MBA with the focused expertise of an MS degree offers a distinctive set of qualifications for your job search. Credits from four courses apply to both degrees, so you can earn the valuable extra credential by completing six additional courses. Tuition for the Emerging Leaders MBA program does not include Master of Science courses; they are charged at the regular per-course rate. Student Profile The Emerging Leaders MBA (Full-Time, Two Years) is designed for young people who want to launch their career with an added credential of high value to potential employers.... [-]

Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2017 USA University Park

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights Smeal Marketing faculty members are well respected in the field, and the department itself is consistently ranked among the top 10 worldwide for research productivity according to the University of Texas at Dallas Research Rankings. Smeal Marketing faculty who teach in the MBA Program include: Ralph Oliva: Longtime marketing executive at Texas Instruments and former executive director of the Institute for the Study of Business Markets. Meg Meloy: Former faculty member at Cornell with research exploring how moods influence consumer behavior. Wayne DeSarbo: Marketing research consultant to firms such as Pfizer, Merck, and Motorola, with expertise in areas such as positioning, consumer choice, and market segmentation. IN FOCUS: INSTITUTE FOR THE STUDY OF BUSINESS MARKETS ISBM is a research center headquartered at Penn State featuring a global network of researchers and member firms that focus on business-to-business marketing... [-]

Denver MBA (Full-Time MBA)

University of Denver | Daniels College of Business
Campus Full time August 2017 USA Denver

The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. [+]

MBA Programs in Marketing. THE MBA, REINVENTED: WHY & HOW The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. The three core components of the MBA experience are based upon what we call the Daniels Method, a unique blend of real-time learning, market-connectivity and leadership development: Challenge-driven Education Work on real-time business issues affecting domestic and international markets. Think creatively, collaborate and problem solve all in a competitive environment. Market-Based Prepare to pass the market test. Our students become complete individuals by mastering what is taught in the classroom while tackling actual challenges and solving them in the real world. Personalized Leadership Receive personal ongoing leadership training from world-class executive coaches to develop the self-awareness, savvy and grit required by today’s employers. You can find a detailed brochure for the Denver MBA here THE PROGRAM The center of gravity in The Denver MBA is a set of four core business challenges. The challenges include an enterprise, corporate, social good and global challenge. You do them in small teams with a faculty advisor, business professional and personal coach. Challenges and classes happen simultaneously. What you learn in the morning you try out in the afternoon, then come back to class again with a clearer idea of what you... [-]

MBA in Sales Management (EMBA)

German Business School
Campus Part time 2 years September 2017 Tunisia Tunis

The EMBA Sales Management program offers its participants valuable knowledge necessary for developing a sales force and coordinating sales operations. Participation in this program will promote employees’ motivation and improve their sales-boosting attitude towards customers. [+]

EMBA in Sales Management GBS Executive MBA (Master of Business Administration) program targets corporate executives, current and future managers, allowing them to obtain this prestigious degree while continuing to hold their existing full-time jobs. EMBA program focuses on improving participants’ strategic management thinking which will allow them to perform critical analysis of any business situation and to apply various managerial theories to solve business problems. Another crucial aspect of the program is development of leadership and communication skills and building professional networks through team building activities and group work. In addition, participants learn to use necessary tools for business research and by the end of the program can integrate and apply the received knowledge to their area of specialism. Finally, as all executives require a comprehensive understanding of financial statements, GBS Executive MBA program allows participants to gain common knowledge in reading and understanding cash flow statements, income statements, balance sheets. This important practical skill helps executives to accurately interpret financial results, assess an organization’s current state and recognize potential challenges. GBS Executive MBA program is typically a part-time 2-year program as candidates commonly work full-time throughout. Classes usually take place once every 2 months and consist of different types of business training such as projects, real life cases and workshops which require an active interaction in a class room. Program Overview The EMBA Sales Management program offers its participants valuable knowledge necessary for developing a sales force and coordinating sales operations. Participation in this program will promote employees’ motivation... [-]

MBA in Business Administration: Marketing

University of Nicosia
Campus Full time Part time 3 semesters September 2017 Greece Athens Cyprus Nicosia + 3 more

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. [+]

MBA Programs in Marketing. Duration (years): 1.5 years Qualification Awarded: Master of Business Administration Level of Qualification: Master Degree (2nd Cycle) Language of Instruction: English and Greek Mode of Study: Full-time or Part-time Minimum Credits: 36 Minimum ECTS Credits: 90 Profile of the Programme: The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. This programme aims to offer a programme that is highly integrated in context and practical by remaining close to actual business practice. It aspires to assist students develop the ability to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions. More specifically the programme’s main objectives include: 1. Equipping students with all necessary skills, attitudes and approach to guide their decisions as business executives 2. Developing students’ abilities to handle today’s problems and prospects for business organizations functioning in a competitive world 3. Allowing students to develop their theoretical and practical skills and knowledge 4. Enhancing intellectual development and student graduate maturity 5. Assisting the students to analyse, examine, investigate and compose the new knowledge and competencies they will acquire 6. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual academic as well as practical implications. 7. Securing the necessary level of education for obtaining specialized knowledge and competencies and demonstrating mental independence 8. Offering an... [-]

MBA - International Marketing & Communication strategy with focus on luxury Industry

ESP - School of Communication & Marketing
Campus Full time 1 year September 2017 France Paris

Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital [+]

Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital and social media to interact with customers. PROGRAM OBJECTIVES Communicate effectively across cultures in an increasingly globalized market Think and build innovative communications Understand the essence of luxury Build a unique brand experience Interact with the customers KEY POINTS & ADDED-VALUES Innovation Award (From SMBG-EDUNIVERSAL) 12 months MBA Program - 2 intakes : Fall / Spring Alternate rhythm: Internship training/Study program Courses in English by specialized and experienced Lecturers Exclusive parternships & Company visits French culture & European exposure Strong personalized coaching CAREER OPPORTUNITIES International Marketing / Communication Manager Global Communication Manager Global Media Manager International Account Manager International Market Research Manager International Brand Manager Entrepreneur ENTRY REQUIREMENTS Bachelor Degree (4 years) or Master Degree (MSc, Master 1 Bac +4, Master 2 Bac +5) in the field of Management, Marketing, Communication, Law, Social Sciences, Humanities... Or 3 years professional experience in management position Minimum level of English language: TOEIC score of 750 points or 6 points on the IELTS (International English Language Testing System) or score of 75 on the TOEFL Ibt [-]

Full-Time MBA

Chapman University
Campus Full time 21 months September 2017 USA Orange

The Full-Time MBA is designed for early career professionals, preparing them to flourish as future business leaders locally, nationally and globally. Our 21-month program includes concentrations in Entrepreneurship, Finance, International Business and Marketing. [+]

MBA Programs in Marketing. The Full-Time MBA is designed for early career professionals, preparing them to flourish as future business leaders locally, nationally and globally. Our 21-month program includes concentrations in Entrepreneurship, Finance, International Business and Marketing. While gaining business expertise in the classroom, Argyros Career Services prepares, challenges and encourages all business students to create their own path towards professional success. All students participate in the Professional Development Program (PDP) to prepare them through active exploration of career assessment, personal brand development and activation, and ongoing career management. PDP is an integrated component of the Full-Time MBA and is offered in conjunction with resources provided by Argyros Career Services. The program will empower students to be confident and competitive candidates in their industry of choice. Students also have opportunities to pursue leadership roles in the MBA Association and Argyros Ambassador programs, attend national conferences and case competitions, and engage with top executives both inside and outside the classroom. Highlights of the Full-Time MBA program include: - Lock-step cohort with daytime courses - Travel course to South America or Scandinavia - Professional Development Program (PDP) - Merit scholarship and graduate assistantship opportunities Application Requirements - Submit the online application - Resume - Statement of Intent - Official transcript from undergraduate degree granting institution - Send electronically to admtranscript@chapman.edu - Send via mail to: Chapman University, Office of Graduate Admissions, One University Drive, Orange, CA 92866 - Official GMAT or GRE score (institution code 4047) - Two letters of recommendation -... [-]