MBA Programs in Marketing

Compare 32 MBA Programs in Marketing

A Master of Business Administration is a degree awarded to students who complete a postgraduate program in business management. The MBA is a traditional offering for those who wish to pursue a career in the business world.

What is an MBA in Marketing? Individuals who pursue an MBA with a concentration in marketing can expect to learn how to plan, develop and implement innovative and strategic marketing strategies. Additionally, students may walk away equipped with the knowledge necessary to analyze their efforts and to make changes as necessary. Marketing is about agility, which is something that courses in the program may focus on developing in students. Instructors might gear their courses towards teaching individuals about applying proven marketing processes and practices, consumer behavior and customer loyalty, and market segmentation. Courses may also delve in depth into the marketing lifecycle, from the research and development phases all the way through to the selling stage.  

Those who graduate with a degree in marketing tend to possess strong creative and strategic thinking capabilities, exceptional communication skills and superior analytical mindsets. Each of these traits is desirable in just about any position in any field.

The cost of an MBA varies greatly. Factors such as the duration of a program and where a student decides to attend school can affect the overall cost of his or her education.  

A degree in marketing can open the door to many exciting careers. Most businesses need marketing to stay competitive, so graduates may find their professional opportunities are plentiful. Job titles can vary and may include marketing manager, digital marketing manager, copywriter, sales manager, director of sales, director of marketing, human resources specialist, store director and public relations specialist.

Many institutions offer marketing degrees, with some offering online classes as well. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 18 months February 2019 Spain Barcelona

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Master of Business Administration

American Tech and Management University
Online Online & Campus Combined Full time Part time 12 - 18 months September 2019 USA Pleasanton + 2 more

ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill. [+]

ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill.

The ATMU Master of Business Administration (MBA) is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.... [-]


MBA in Digital Marketing

Geneva Business School (GBS)
Campus Full time 18 months September 2019 Switzerland Geneva Spain Barcelona + 2 more

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters October 2018 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2019 USA State College

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years January 2019 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


MBA in Digital Marketing

University of South Florida
Campus Full time Part time 18 - 36 months September 2019 USA Tampa + 1 more

This area of study enables students to enter this exciting and rapidly evolving field. Students will learn how to create a digital marketing plan that includes social media, search engine optimization that is paid or organic, as well as coordinate a campaign that includes traditional media. [+]

MBA at University of South Florida

U.S. News and World Report ranked USF's MBA No. 53 among public universities and No. 92 in the nation overall. Our program helps students develop analytical skills and creative abilities, and promotes collaboration with experienced and diverse classmates. In USF's MBA you will learn from world-class faculty, guest speakers and leaders of industry.

POWERED BY ANALYTICS, DRIVEN BY CREATIVITY

The term "data analytics" may seem numerical and cold on its surface, but it can take many human forms in business: A boss going on a reality TV show to find out what her employees really think of corporate. A sports team figuring out how much its fans are willing to pay for prime tickets. FedEx deciding to deliver on Mother's Day so moms can receive flowers, but not on most Sundays. Businesses have mountains of data that can tell them what is happening now and to make educated guesses about what might happen tomorrow – but this information is only useful when it can be understood. Not everyone can look at that data and make a connection to the profit and loss statements.... [-]


MSc International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months October 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. [+]

The key points of the MSc ISC Paris:

16-month or 12-month Full-Time program (6 months practical project) AACSB accredited Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year Alumni network (more than 16,000 members) International dimension: high cultural diversity and profiles, high-level international faculty Full English Campus: Paris

ADMISSIONS REQUIREMENTS

a minimum of 3 years' of Higher education

CAREER & JOB OPPORTUNITIES

Export Business Manager, International Product Manager, International Marketing Analyst, International Trader... [-]


MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 19 months October 2018 Czech Republic Prague

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. [+]

A UNYP MBA with a focus in Marketing will help you target your career for the right audience

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Specialized marketing courses:

Marketing Research Consumer Behavior & Neuromarketing Strategic Marketing Management Brand Management 10 Reasons to Enroll in the UNYP MBA Program Improve your global employment prospects Increase your earning potential Hone your leadership skills Learn in a local and international environment Sharpen your decision-making abilities Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning Understand new issues in business and management to better succeed in a competitive international environment Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations Apply your new skills at work the next day Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE) ... [-]

Master of Business Administration in Marketing

Canadian University Dubai
Campus Full time 3 semesters September 2019 United Arab Emirates Dubai

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management. [+]

The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE.

Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths

Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow.... [-]


MBA in Digital Marketing Specialization

Concordia University Chicago
Online Full time August 2019 USA River Forest

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market. [+]

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market.

Learning Objectives

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.... [-]


MBA / MSc. in Marketing & Brand Management M2 October

INSEEC Chambéry campus
Campus Full time 2 semesters October 2018 France Chambéry

The MBA / MSc. Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. [+]

The MSc. / MBA Marketing & Brand Management M2 is a three-period course with 371 hours of face-to-face training which is worth 60 ECTS or 26 US credits.

All classes are taught in English.

This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on:

Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing. Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES ... [-]

MBA in Marketing

University Of Professional Studies Accra
Campus Full time 24 months September 2019 Ghana Accra

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing. [+]

MBA in Marketing

Programme Objectives:

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing.

Target Applicants:

Corporate marketing executives, managers in non-governmental organisations, corporate managers, academics, and managers of academic institutions, consultants, researchers,pharmacists, and leaders in all sectors as well as aspiring graduate students who want to be more effective in today’s challenging business environment by acquiring an advanced qualification in Marketing are encouraged to apply.... [-]


MBA in Marketing

Zagreb School of Economics and Management
Campus Full time 2 semesters March 2019 Croatia Croatia Online Zagreb + 1 more

ZSEM's MBA in Marketing prepares students for senior marketing positions in a variety of organizations, while also transferring ethical business values. The program fully taught in English by local faculty and many international lecturers from well-known universities worldwide combine an optimal number of courses in marketing theory (i.e. Consumer Behavior, Product Management and Design, Services Marketing, International Marketing) and qualitative courses (i.e. Marketing Research, Marketing Metrics, and Price Management.) [+]

Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium-size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to the survival of many organizations.

Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.... [-]


Marketing MBA

Lynn University
Online Campus Part time 1 - 4 years September 2019 USA Boca Raton + 1 more

By pursuing a marketing MBA, you’ll learn the latest trends in international marketing techniques and strategies. At the same time, you’ll gain knowledge of the newest and most effective integrated marketing approaches to bring new products and brands to the forefront of any industry. You’ll also learn how to participate in the global economy, examining how best to establish product lines overseas and manage expansions into new markets. [+]

In the ever-changing age of digital media, the ability to properly manage a company’s marketing campaigns, brand identity, and adapt to new market challenges on a global scale is a valuable, highly sought-after skill set.

By pursuing a marketing MBA, you’ll learn the latest trends in international marketing techniques and strategies. At the same time, you’ll gain knowledge of the newest and most effective integrated marketing approaches to bring new products and brands to the forefront of any industry. You’ll also learn how to participate in the global economy, examining how best to establish product lines overseas and manage expansions into new markets.

You’ll learn the best practices in:... [-]