MBA Programs in Marketing

Compare 25 MBA Programs in Marketing

A Master of Business Administration is a degree awarded to students who complete a postgraduate program in business management. The MBA is a traditional offering for those who wish to pursue a career in the business world.

What is an MBA in Marketing? Individuals who pursue an MBA with a concentration in marketing can expect to learn how to plan, develop and implement innovative and strategic marketing strategies. Additionally, students may walk away equipped with the knowledge necessary to analyze their efforts and to make changes as necessary. Marketing is about agility, which is something that courses in the program may focus on developing in students. Instructors might gear their courses towards teaching individuals about applying proven marketing processes and practices, consumer behavior and customer loyalty, and market segmentation. Courses may also delve in depth into the marketing lifecycle, from the research and development phases all the way through to the selling stage.  

Those who graduate with a degree in marketing tend to possess strong creative and strategic thinking capabilities, exceptional communication skills and superior analytical mindsets. Each of these traits is desirable in just about any position in any field.

The cost of an MBA varies greatly. Factors such as the duration of a program and where a student decides to attend school can affect the overall cost of his or her education.  

A degree in marketing can open the door to many exciting careers. Most businesses need marketing to stay competitive, so graduates may find their professional opportunities are plentiful. Job titles can vary and may include marketing manager, digital marketing manager, copywriter, sales manager, director of sales, director of marketing, human resources specialist, store director and public relations specialist.

Many institutions offer marketing degrees, with some offering online classes as well. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters February 2018 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


Master of Business Administration in Marketing

Canadian University Dubai
Campus Full time 3 semesters September 2018 United Arab Emirates Dubai

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management. [+]

The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE.

Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths

Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow.... [-]


MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years June 2018 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


Master of Business Administration (MBA): Emphasis E-Marketing

National American University
Campus Full time Part time September 2018 USA Austin

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus. [+]

The Master of Business Administration program provides students with the opportunity to advance their knowledge and skills in the field of business. Students may come from a business undergraduate degree or may elect to complete the foundational courses in order to ensure that all students enter the program with a solid background in the field of business. The core program courses provide students with an opportunity to enhance their analytical and practical skills in the areas of accounting, finance, economics, information systems, marketing, quantitative methods, and leadership. The emphasis areas provide students with an opportunity to tailor the program to help them to meet their specific career goals.... [-]


MBA

Beijing Jiaotong University - School of economics and management
Campus Full time September 2018 China Beijing

The Economics and Management School of Beijing Jiaotong University, began arranging the MBA program since 1992 and was authorized by State Education Committee to award degrees in 1993. [+]

MBA Program

The Economics and Management School of Beijing Jiaotong University began arranging the MBA program since 1992 and was authorized by State Education Committee to award degrees in 1993. In 1994 it began to recruit MBA students. According to the requirements of Ministry of Education and its own features, BJTU has shaped its characteristic way of MBA education. It integrates theory with practice, pays more attention to the case study and adopts bilingual (or English) teaching in some courses. To meet the demand of society, the MBA Program has five specialties, namely logistics management and electronic commerce, finance, marketing, human resource management and integrated management. In the past fifteen years, BJTU has accumulated plenty of educational experiences and the graduates are highly regarded in business circles.... [-]


Master of Science Business Administration (Major Finance, Marketing und CD)

University of Cologne Faculty of Management, Economics and Social Sciences
Campus Full time 4 semesters October 2018 Germany Cologne

The master program Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree in the field of business administration. [+]

The master program Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time program. It is a consecutive master degree based on a bachelor degree in the field of business administration.

Being able to choose from six different special fields, you will select one major and start the focus on that respective field from the beginning. The focus can be put on the following disciplines within the business administration:

Accounting and Taxation (program taught in English and German language) Corporate Development(program totally taught in the English language) Finance(program totally taught in the English language) Marketing (program totally taught in the English language) Media and Technology Management (program taught in English and German language) Supply Chain Management(program taught in English and German language) ... [-]

MBA Marketing

IAE Nice Graduate School of Management
Campus Full time 6 - 18 months September 2018 France Nice

You want to change your professional life or give a different shape to your career, but you do not have any business background? The French Riviera MBA is the program you need. The fast-track program is a 6-month degree designed for executives and students willing to specialize and gain in-depth knowledge in the area of Marketing. The 18-month full MBA program, designed for executives and students without any previous business background, offers from the general introductory business fundamentals to the most specialized courses in the area of marketing. [+]

MBA Marketing Fast-Track

This Master of Business Administration is a 6-month degree designed for executives and students willing to specialize and gain in-depth knowledge in the area of Marketing.

You have achieved a solid experience in business, completed business graduate studies, and you want to step up to higher management positions in the marketing sector or become a global consultant in marketing: this is the degree you need.

Our MBA is conceived to give you the ability to take your career to the next level. You will gain more than expertise in business administration: you will acquire lifelong tools to achieve your ambitions and dreams.

Cohorts are composed of a maximum of 18 students per major, 35 for the core courses. 80% of your fellow students and 60% of your instructors are international. 40% of the MBA candidates are executives and 70% of the Faculty members are hands-on business practitioners.... [-]


Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2018 USA University Park

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months September 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. [+]

The key points of the MBA ISC Paris:

Full-Time program 12 or 16 months (6 months practical mission) AACSB accredited, recognized by the French Ministry of Education Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year The strength of the network of more than 16,000 alumni of ISC Paris International dimension: high cultural diversity and profiles, high-level international faculty Campus: Paris

ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five-year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals... [-]


MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 18 months September 2018 Czech Republic Prague

The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. [+]

MBA with a Concentration in Marketing

The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

This 18-month lifelong education MBA program of weekend study (2 weekends per month)* leads to an IACBE-accredited Master's of Business Administration (MBA) degree from the University of New York in Prague. You will take a core set of 10 courses providing you with a solid foundation in international business and then 4 additional courses in Marketing.... [-]


MBA in Business Administration: Marketing

University of Nicosia
Campus Full time Part time 3 semesters September 2018 Cyprus Nicosia + 1 more

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast-changing environment. [+]

Duration (years): 1.5 years Qualification Awarded: Master of Business Administration Level of Qualification: Master Degree (2nd Cycle) Language of Instruction: English and Greek Mode of Study: Full-time or Part-time Minimum ECTS Credits: 90 Profile of the Programme

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast-changing environment. This programme aims to be highly integrated into context and practical by remaining close to actual business practice. It aspires to assist students to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions.... [-]


MBA in Marketing

Zagreb School of Economics and Management
Campus Full time 2 semesters March 2018 Croatia Croatia Online Zagreb + 1 more

ZSEM's MBA in Marketing prepares students for senior marketing positions in a variety of organizations, while also transferring ethical business values. The program fully taught in English by local faculty and many international lecturers from well-known universities worldwide combine an optimal number of courses in marketing theory (i.e. Consumer Behavior, Product Management and Design, Services Marketing, International Marketing) and qualitative courses (i.e. Marketing Research, Marketing Metrics, and Price Management.) [+]

Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium-size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to the survival of many organizations.

Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.... [-]


MBA in Marketing

University Of Professional Studies Accra
Campus Full time 24 months September 2018 Ghana Accra

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing. [+]

MBA in Marketing

Programme Objectives:

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing.

Target Applicants:

Corporate marketing executives, managers in non-governmental organisations, corporate managers, academics, and managers of academic institutions, consultants, researchers,pharmacists, and leaders in all sectors as well as aspiring graduate students who want to be more effective in today’s challenging business environment by acquiring an advanced qualification in Marketing are encouraged to apply.... [-]


MBA Marketing

California Miramar University
Online & Campus Combined Full time 8 weeks September 2018 USA San Diego

CMU offers the best online MBA programs for students looking to earn their MBA in Marketing. Our competitive marketing MBA program consists of 13 courses, 9 required, and 4 emphasis courses. CMU has worked diligently to shape the best online MBA program possible for its distance learning students. Learn more about our marketing MBA program below. [+]

CMU offers the best online MBA programs for students looking to earn their MBA in Marketing. Our competitive marketing MBA program consists of 13 courses, 9 required, and 4 emphasis courses. CMU has worked diligently to shape the best online MBA program possible for its distance learning students. Learn more about our marketing MBA program below.

The MBA Curriculum consists of 13 courses:

9 Required Core Classes, including the Business Strategy Capstone 4 Area of Emphasis Courses

MBA Marketing students at California Miramar University choose 4 Marketing courses from the following list:

MKT 6001 Consumer Behavior and Decision Models MKT 6002 Product Management Strategy MKT 6003 International Marketing MKT 6004 Pricing Strategy MKT 6005 Internet Marketing/Bridge Gap Marketing MKT 6006 Strategic Brand Management MKT 6007 Service Marketing MARKETING EMPHASIS COURSE DESCRIPTIONS ... [-]

MBA Concentration in Marketing

William Paterson University of New Jersey
Campus Full time September 2018 USA Wayne

The Marketing concentration will combine the leading-edge marketing principles with modern technology and tools to prepare our graduates to become a marketing leader. [+]

MBA Concentration in Marketing

The Marketing concentration will combine the leading-edge marketing principles with modern technology and tools to prepare our graduates to become a marketing leader. The Master of Business Administration (MBA) program features a cross-functional pedagogical approach. As such, textural components embodied within the business environment are interwoven throughout the curriculum. These components, or perspectives, include but are not limited to ethical, political, regulatory and social influences on organizations. An emphasis is placed on the acquisition of and/or refinement of communication skills, quantitative analysis, and technological applications within the context of business. Areas of core competency are emphasized in the eighteen lower core credit hours: these areas include financial reporting, analysis, and markets, domestic and global economic environments of organizations, management information systems, and human behavior in organizations. The upper core courses (either 15 credit hours or 12 credit hours depending on your choice of concentration) focus on the integration of the lower core areas with the application of cross-functional approaches into organizational issues.... [-]