MBA Programs in Marketing

Compare 36 MBA Programs in Marketing

A Master of Business Administration is a degree awarded to students who complete a postgraduate program in business management. The MBA is a traditional offering for those who wish to pursue a career in the business world.

What is an MBA in Marketing? Individuals who pursue an MBA with a concentration in marketing can expect to learn how to plan, develop and implement innovative and strategic marketing strategies. Additionally, students may walk away equipped with the knowledge necessary to analyze their efforts and to make changes as necessary. Marketing is about agility, which is something that courses in the program may focus on developing in students. Instructors might gear their courses towards teaching individuals about applying proven marketing processes and practices, consumer behavior and customer loyalty, and market segmentation. Courses may also delve in depth into the marketing lifecycle, from the research and development phases all the way through to the selling stage.  

Those who graduate with a degree in marketing tend to possess strong creative and strategic thinking capabilities, exceptional communication skills and superior analytical mindsets. Each of these traits is desirable in just about any position in any field.

The cost of an MBA varies greatly. Factors such as the duration of a program and where a student decides to attend school can affect the overall cost of his or her education.  

A degree in marketing can open the door to many exciting careers. Most businesses need marketing to stay competitive, so graduates may find their professional opportunities are plentiful. Job titles can vary and may include marketing manager, digital marketing manager, copywriter, sales manager, director of sales, director of marketing, human resources specialist, store director and public relations specialist.

Many institutions offer marketing degrees, with some offering online classes as well. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 18 months February 2019 Spain Barcelona

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Master of Business Administration

American Tech and Management University
Online Online & Campus Combined Full time Part time 12 - 18 months September 2019 USA Pleasanton + 2 more

ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill. [+]

ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill.

The ATMU Master of Business Administration (MBA) is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.... [-]


MBA in Digital Marketing

Geneva Business School (GBS)
Campus Full time 18 months February 2019 Switzerland Geneva Spain Barcelona Madrid + 3 more

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Master of Business Administration in Marketing

Caucasus International University
Campus Full time 2 years August 2019 Georgia Tbilisi

A marketer weaponed with principles of responsibility and skepticism is devoted to establishing value network, which can connect the national market with international ones and support mutually beneficial exchange. [+]

“If you don’t think as a customer, you don’t think at all” – these words of famous businessman Jeck Welch create impression on the type of international marketer we have to bring up today. In light of marketing and time demands, the leader of marketing should think like a customer.

A marketer weaponed with principles of responsibility and skepticism is devoted to establishing value network, which can connect the national market with international ones and support mutually beneficial exchange.

Accordingly, the main goal of the program is to bring up a marketer distinguished by knowledge and experience of the international market and equipped with practical skills enabling him to support and facilitate rapid development of various fields of Georgia and the entire Caucasian region having export potentials. Bringing up professional of international marketing in the 21st century is the accumulation of biggest intellectual potential in one person who can well influence beneficial connections between national and international markets and the whole economy, the positive development of the international relations.... [-]


Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters October 2019 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years January 2019 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


Bachelor and MBA 1: Project Manager web-marketing and web design

Digital School of Paris
Campus Full time 2 years September 2019 France Paris

The Digital Marketing professions focus on technical, commercial and marketing aspects with an excellent knowledge of e-marketing levers, Its main mission is to generate and increase the number of visitors to the site, and therefore its sales, but also to unite a community around a brand. [+]

The Digital Marketing professions focus on technical, commercial and marketing aspects with an excellent knowledge of e-marketing levers, Its main mission is to generate and increase the number of visitors to the site, and therefore its sales, but also to unite a community around a brand.

The curriculum of web marketing and design training

This rich and diversified modular curriculum allows trainees to learn digital marketing professions. The training provided addresses the strategic elements, through business tools, supplemented by a technical approach. The trained web-marketing experts will have acquired recognized skills and a great autonomy for the exercise of their future missions. They will be operational for an understanding of the market, optimize natural and paid referencing, manage press relations, adapt sites to economic and technical conditions, animate social networks, analyze results etc.... [-]


Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2019 USA State College

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in Digital Marketing Specialization

Concordia University Chicago
Online Full time August 2019 USA River Forest

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market. [+]

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market.

Learning Objectives

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.... [-]


MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 19 months October 2019 Czech Republic Prague

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. [+]

A UNYP MBA with a focus in Marketing will help you target your career for the right audience

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Specialized marketing courses:

Marketing Research Consumer Behavior & Neuromarketing Strategic Marketing Management Brand Management 10 Reasons to Enroll in the UNYP MBA Program Improve your global employment prospects Increase your earning potential Hone your leadership skills Learn in a local and international environment Sharpen your decision-making abilities Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning Understand new issues in business and management to better succeed in a competitive international environment Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations Apply your new skills at work the next day Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE) ... [-]

Master of Business Administration in Marketing

Canadian University Dubai
Campus Full time 3 semesters September 2019 United Arab Emirates Dubai

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management. [+]

The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE.

Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths

Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow.... [-]


MSc International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months October 2019 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. [+]

The key points of the MSc ISC Paris:

16-month or 12-month Full-Time program (6 months practical project) AACSB accredited Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year Alumni network (more than 16,000 members) International dimension: high cultural diversity and profiles, high-level international faculty Full English Campus: Paris

ADMISSIONS REQUIREMENTS

a minimum of 3 years' of Higher education

CAREER & JOB OPPORTUNITIES

Export Business Manager, International Product Manager, International Marketing Analyst, International Trader... [-]


MBA in International Marketing

EU Business School
Online Campus Full time Part time 1 - 2 years January 2019 Spain Barcelona Switzerland Geneva Montreux Germany Munich Switzerland Online + 8 more

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing. [+]

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Duration: Three semesters/one year (90 credits)

Locations: Barcelona, Geneva, Montreux, Munich, Online

Teaching Language: English

Starting dates: October/January/March

Admission: Year-round... [-]


MBA Marketing

University of Baltimore, Merrick School of Business
Online Campus Online & Campus Combined September 2019 USA Mount Vernon

The MBA marketing specialization prepares you to better understand the strategies associated with creating customer value. You'll broaden your marketing entrepreneurial skills, and strengthen your analytical skills. You will be introduced to the fast-changing world of marketing communications and digital media that is transforming how customers engage with brands. [+]

The Baltimore MBA – Powerful, Flexible and Designed by YOU.

The University of Baltimore MBA is designed with you (and your employer) in mind. You have the option to take classes in a traditional classroom, online or both—it's your choice. Whatever you decide, you'll learn alongside other students who are looking to grow professionally, just like you.

Program Requirements

36-48 credit program including a Capstone and a choice of 11 areas of specialization.

Flexible Options

Available fully online, in a traditional classroom, or as a mix of both.

Program Costs

Tuition is $840 per credit in-state, $1,172 out-of-state. Online MBA students and regional residents pay the in-state rate.... [-]


MBA in Marketing

IUBH Online
Online Full time Part time 18 - 36 months Open Enrollment Germany Bad Honnef + 1 more

You will head international marketing and advertising campaigns and work with partners, colleagues, and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company. [+]

MBA in Marketing

Design successful branding.

Your door to the business world

You will head international marketing and advertising campaigns and work with partners, colleagues, and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.

This MBA program expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer lifetime value through an understanding and knowledge of long-term customer loyalty.

A short overview of your study Degree: Master of Business Administration (MBA) Credits: 90 ECTS Start of study: Anytime (no fixed start date or enrolment deadlines) Study duration: a standard period of study: 18 months. Different time models possible Study model: Online study incl. online exams 24/7 Post-study work option: 18 months post-study work visa, EU Blue card Fees: starting from 439 euros per month* (scholarships available) Let's get started ... [-]