MBA Programs in Marketing and Sales

Compare 10 MBA Programs in Marketing and Sales

Marketing and Sales

Marketing and sales are two closely related fields that, when combined correctly, can help a business dominate its industry. Understanding consumer behavior and effectively targeting and closing the sale is key to a business’ success. Similarly, students who earn a master’s degree in this area become a competitive candidate in a burgeoning field.

So, what is an MBA in Marketing and Sales? It is a degree that hones a student’s skills when it comes to strategy and basic business principles. People who take courses at this level get a chance to dive deeply into marketing challenges and learn about the most recent applications and technology used in the field. Upon completion, graduates have acquired the skills to implement creative marketing and grow their sales numbers.

There are many benefits to earning a master’s degree, such as making yourself more marketable for coveted jobs. Additionally, students get to grow their capabilities, participating in courses such as financial reporting, innovation, ethics, operations and data analysis.

Depending on the institution a student wishes to attend, the cost of earning an MBA in sales and marketing may vary. For those on a budget with a desire to further their education and learn more about “What is an MBA in Marketing and Sales?” searching several institutions and comparing programs and pricing is a good idea.

Once a student earns a master’s in marketing and sales, there are a number of career opportunities available. Some people go on to management and executive positions, and some gain the know-how to launch their own business. Others enjoy working for international marketing companies in brand management, sales strategizing and public relations.

 

Through the Masterstudies programs, there are options for both on-campus and online learning. Online courses provide students with flexibility to work around employment and busy schedules. Additionally, it gives students access to classes when they may not live close enough to attend an institution with a qualifying program. Internet-based learning is a great way to earn an MBA in sales and marketing and enhance your career. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Professional MBA Marketing & Sales

WU Executive Academy - Vienna University of Economics and Business
Campus Part time 18 months October 2017 Austria Vienna

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales. [+]

Marketing & sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Immediately applicable expertise & key toolsThe Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Accreditation

EQUIS AMBA AACSB ... [-]

Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2017 USA University Park

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights Smeal Marketing faculty members are well respected in the field, and the department itself is consistently ranked among the top 10 worldwide for research productivity according to the University of Texas at Dallas Research Rankings. Smeal Marketing faculty who teach in the MBA Program include: Ralph Oliva: Longtime marketing executive at Texas Instruments and former executive director of the Institute for the Study of Business Markets. Meg Meloy: Former faculty member at Cornell with research exploring how moods influence consumer behavior. Wayne DeSarbo: Marketing research consultant to firms such as Pfizer, Merck, and Motorola, with expertise in areas such as positioning, consumer choice, and market segmentation. IN FOCUS: INSTITUTE FOR THE STUDY OF BUSINESS MARKETS ISBM is a research center headquartered at Penn State featuring a global network of researchers and member firms that focus on business-to-business marketing... [-]

MBA Luxury Marketing

ISC Paris Business School
Campus Full time 12 - 16 months October 2017 France Paris

Our objective is to produce success-driven leaders. ISC Paris and its partners have combined an unparalleled faculty team with academic credentials : seasoned practitioners in the realm of fashion and luxury will alternate with highlevel academics. At the end of the program, participants will be able to analyze their environment and take up related challenges while demonstrating outstanding managerial skills and interdisciplinary knowledge to succeed in the highly demanding luxury business. Behind the glossy images of fashion shows and ad campaigns, the luxury industry has to take up the globalization challenges and to deal with the substantial financial interests at stake. At the same time, the luxury business needs to constantly innovate while preserving brand heritage. In such a dynamic and challenging environment, companies are seeking managers who display both creative and pragmatic qualities and who can merge into international environments. ISC Paris Business School and its partners combine their highly qualified faculty and their premises to welcome international students to a program located in Paris entirely taught in English. [+]

Masters of Business Administration in Marketing and Sales. The key points of the MBA ISC Paris: - Full-Time program 12 or 16 months (6 months practical mission) - AACSB accredited, recognized by the French Ministry of Education - Network of partners (DE BEERS DIAMOND JEWELLERS, LOUIS VUITTTON, RALPH LAUREN, KENZO, G. ARMANI etc) - Companies relations department and 60,000 job offers each year - The strength of the network of more than 16,000 alumni of ISC Paris - International dimension: high cultural diversity and profiles, high level international faculty - Campus: Paris ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals CAREER & JOB OPPORTUNITIES At Home or Abroad: Brand Manager, Product Manager, Area Managers in Retail or Wholesale, in charge of Development and Marketing Projects OBJECTIVES The International MBA in Luxury Marketing aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry. We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning. Participants will thrive on hard work with a hectic project pace in a demanding and thrilling learning environment to become fully operational and meet the fashion and luxury companies’ needs at the end of the program. Because we value personal development, students will... [-]

Mba In Strategic Marketing And Retail

Grupo Tiradentes
Campus Full time 429 hours March 2018 Brazil Aracaju

Teachers with theoretical and practical experience in Strategic Marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules. [+]

Differentials Course Teachers with theoretical and practical experience in Strategic marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules. Goals Among the main goals of the MBA, we can highlight: To provide the necessary knowledge in practice directed to the planning, development and control of activities related to the Retail Marketing. Empowering Learners with technical tools and establish necessary parameters to address issues unique to central themes of Strategic Marketing. Direct special attention to sales techniques and promotions carried out by competitive markets and high performance. TARGET AUDIENCE Professionals working in retail or wish to develop their skills aimed at Marketing. METHODOLOGY The course will be developed through various teaching / learning techniques in order to allow active student participation in the construction of knowledge. Professor provide monitoring school material. Will be used, according to the nature and appropriateness of each discipline, various methods such as case studies, games and simulations, conferences, lectures, seminars, directed studies, group work, practical classes in laboratories, debates and exchanges experiments. [-]

Master in Business Administration with Specialization in Marketing and Sales

Universidad Ana G. Méndez
Campus Full time September 2017 Puerto Rico Puerto Rico (US) Online

This specialty presents the student with the function, theory and modern practices of the element of trade within organizations. In addition, promote the technical competition and the development of ability to make market investigations, marketing planning, sales forecast and promotion campaign. [+]

Masters of Business Administration in Marketing and Sales. This specialty presents the student with the function, theory and modern practices of the element of trade within organizations. In addition, promote the technical competition and the development of ability to make market investigations, marketing planning, sales forecast and promotion campaign. Core courses Managing Organizations Technology and Information Management Marketing Management Managerial Finance* Accounting for Decision Making* Business Economics Quantitative Methods andBusiness Statistics Specialization courses Integrated Marketing Communications Marketing Research CRM: Increasing Customer Value Sales Management Consumer Behavior Elective courses International Marketing Services Marketing Brand Management Supply Chain Management for Marketing Capstone course Knowledge Integration in Business Administration [-]

MBA in International Hotel Management with specialization in Sales & e-Marketing Management

Vatel Switzerland - International Business School Hotel & Tourism Management
Campus Full time 2 years February 2018 Switzerland Martigny

This specialization allows students to pinpoint and adapt to current trends, to anticipate new ones using different themes: e-marketing, negotiations and promotional announcements, new media management and social networking... applied not only to the hospitality industry but also to tourism. [+]

MBA in International Hotel Management with specialization in Sales & e-Marketing Management • BRUSSELS (BELGIUM) In the past ten years, changes in new technologies have impacted consumers’ purchasing habits as well as the way they see brands. The hospitality and tourism fields are no exception to this rule and hotel and tourism managers have to take another look at their marketing strategies, brand name targets and distribution of their products and services through today’s new medias. This specialization allows students to pinpoint and adapt to current trends, to anticipate new ones using different themes: e-marketing, negotiations and promotional announcements, new media management and social networking... applied not only to the hospitality industry but also to tourism. Directeur d'Hôtellerie internationale Level I degree registered at RNCP by Ministerial order Total Credits: 120 ECTS (European Credit Transfer System) Length of studies : 2 ans Admission requirements In Belgium: Certificat de fin d’études secondaires + 3 additional studies** **Students without any prior knowledge in the hospitality field must take the 3-month Professional Course at Vatel English Proficiency: TOEFL 580 (90 IBT) or IELTS 6.0 (academic) + one-page personal essay or a cover letter written in English Aim: Acquiring analytic and decision-making methods, as well as practical managerial experience. Developing an open mind set on business in general in order to cultivate entrepreneurial qualities, especially in the fields of tourism and the international hospitality industry. Program process: MBA year 1: Step by step students acquire analytical and decision-making methods as well as experience as... [-]

MBA in Marketing

Ajman University
Campus Full time Part time 2 - 4 years September 2017 United Arab Emirates Ajman + 1 more

The AUST MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs. [+]

Masters of Business Administration in Marketing and Sales. Overview Distinguishing Features The AUST MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs. Program Objectives To train students in the theoretical and applied aspects of the core business functions such as accounting, marketing, finance, information systems and operations management. To train students thoroughly in one of the subject area specializations such as Marketing, Financial Management, and Human Resource Management. To ensure, with the help of course offering and case studies, that the students communicate effectively, and provide leadership ability, and team-building skills. To train students to manage ethical issues and multicultural diversity. To equip students with the techniques and strategic tools to recognize, comprehend and analyze the various dimensions of business environment. To promote scholarly research for finding solutions for real-life business problems for the benefit of the academia, business organizations, community and the nation. Curriculum Core Courses (21 Credits) 471004 Operations Management 471005 Business Research Methods 471006 International Business 472002 Financial Accounting 472003 Corporate Finance 473001 Marketing Management 474001 Human Resource Management Track Options (12 Credits) Marketing 473002 Service Marketing 473003 International Marketing 473004 Marketing Strategy (Capstone Course) 473005 Retail Management 473006 Promotion Management Capstone Course (3 credit hours) 471007 Strategic Management Learning Resources Students have access to all the learning resources offered by AUST – library, computer labs, Internet and web platforms, online international business game competitions with students of other eminent institutions, databases... [-]

MBA in Marketing

Talal Abu-Ghazaleh Graduate School of Business
Campus Full time September 2017 Jordan Amman

The Marketing concentration provides candidates with the appropriate skills and requirements needed to qualify for marketing jobs. This program is ideal for candidates working in this field as they can use their newly-acquired skills for progression into managerial roles. [+]

The Marketing concentration provides candidates with the appropriate skills and requirements needed to qualify for marketing jobs. This program is ideal for candidates working in this field as they can use their newly-acquired skills for progression into managerial roles. Marketing professionals are greatly in demand, and a career in marketing can be very rewarding in terms of job satisfaction and monetary compensation. The industrialization of the Arab countries, along with tremendous growth in business activity, require that there be professionals to help move products and services to their intended recipients. Core Requirements – 30 Credit Hours Research Methodology Management Information Systems Financial Accounting Management and Cost Accounting Corporate Finance Managerial Economics Organizational Behavior and Human Resources Strategic Management and Business Policy Operations Management Marketing and Sales Management Elective Courses in Marketing – 12 Credit Hours Consumer Behavior Marketing Research Services Marketing Marketing Strategy Admission TAG-SB enforces the same admission and graduation policies for its entire graduate program. Admission to the MBA program is open to any qualified holder of a Bachelor’s Degree from a recognized university regardless of the undergraduate major field of study. Graduates of universities where enrollment is not required do not qualify for admission. The School’s admission policy is to select those candidates who have the greatest potential for academic and professional success. [-]

Master of Business Administration

Sacred Heart University
Campus Full time September 2017 USA Fairfield

At Sacred Heart University, the Welch Master of Business Administration program provides students with the multifunctional perspectives, global insights, tactical knowledge, and practical skills necessary for navigating complex business challenges. [+]

Masters of Business Administration in Marketing and Sales. The Master of Business Administration is still the degree of choice for employers who are looking for managerial and executive level talent. MBA graduates are employed in corporations around the world as well as non-profits, government agencies, consulting firms, and universities. Networking Your classes create an opportunity to create strong connections with classmates, faculty, alumni, and industry executives who can provide you with your global network. What fields can I expect to work in? At Sacred Heart University, the Welch Master of Business Administration program provides students with the multifunctional perspectives, global insights, tactical knowledge, and practical skills necessary for navigating complex business challenges. Business leaders are expected to possess a deep understanding of the bigger picture. A marketing decision can have a profound impact on finance and sales functions; a financial decision can affect every aspect of a business, from the boardroom to the factory floor. Our MBA curriculum emulates real-world situations teaching you to apply business skills that cross many business functions - from strategy, finance, and management to operations, accounting, and marketing. Students can potentially work in fields including, but not limited to: Accounting Finance Management Marketing Leadership New ventures/start-ups Human Resource Management Academia Consulting Studies show that most people will not only have a number of jobs but will have multiple careers during their lifetime. An MBA opens the doors to multiple career paths in in various industries, start-ups, non-profits, and academia. An advanced degree can help jumpstart... [-]

Mba Marketing Specialist In Madrid

Madrid School of Marketing
Campus Full time 750 hours April 2018 Spain Madrid

The MBA in Marketing- Face (Madrid) of MSMK, prepares you to assume positions management responsibility and manage new professional scenarios from the perspective of a manager at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION The MBA in Marketing- Face (Madrid) of MSMK, prepares you to assume positions management responsibility and manage new professional scenarios from the perspective of a manager at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in Management and Marketing program gives you the competence and skills to become a leader at the same time will develop a deep understanding of business, human resources, project management, finance and especially strategies and tactics. The Specialized MBA in Marketing- Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Management and Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small and faculty quality managers composed of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01.DIRECCIÓN GENERAL 1. Legal Environment Legal environment of the company. Trade Law. 2. Economic Environment National Economic Environment. International Economic Environment. 3. Strategic Direction Introduction to the concept of competitive strategy. Generic Competitive Strategies. Industry structural analysis. Growth strategies. Corporate strategy. Business strategy and organizational structure. Analysis of the value chain. 4. Technological Environment E-Business. The technological factor. 5. Management Skills Paradigmatic thought - Learning to Learn. Effective communication. Assertiveness. Teamwork. Motivation and contingency management. Negotiation. 02.DIRECCIÓN HUMAN RESOURCES 1. Planning and Human Resources Policy Workforce planning. Description and evaluation... [-]