Master of Business Administration in Marketing Studies in USA

Compare MBA Programs in Marketing Studies in USA 2018/2019

Marketing Studies

Marketing interconnects research, brand advertising, product development, PR and focused strategies all at once, thus becoming a key area for many companies worldwide. Taking an MBA in Marketing in USA will give you the skills and know-how required to assume executive positions in marketing across a wide range of industries.

Students of the MBA in Marketing program in USA will first get a thorough background in research, marketing strategy and consumer behavior. The main focus, however, is on understanding marketing in today’s global world. MBA in Marketing in USA will therefore teach you all about international marketing, the decision making processes that go with marketing products abroad and the political, economic and cultural aspects that affect the international marketing process. All this on the premises of some of the world’s top universities.

If you want to get a prestigious degree that will open a world of opportunities to you, apply for an MBA in Marketing in USA. Look at the options below to find the best one!

Read More

Master of Business Administration

American Tech and Management University
Online Online & Campus Combined Full time Part time 12 - 18 months September 2019 USA Pleasanton + 2 more

ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill. [+]

ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill.

The ATMU Master of Business Administration (MBA) is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.... [-]


MASTER OF BUSINESS ADMINISTRATION IN INTERNATIONAL MANAGEMENT AND MARKETING

California Intercontinental University
Campus 18 months September 2019 USA Irvine

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization. [+]

Overview

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization.

Program Competencies and Learning Objectives

Upon Successful completion of this program, students will be able to:... [-]


Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2019 USA State College

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years January 2019 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


MBA in Marketing Strategy

University of South Florida
Campus Full time Part time 18 - 36 months September 2019 USA Tampa + 1 more

In this area of study, students can select advanced marketing courses such as brand management, logistics, and consumer behavior, culminating with marketing strategy. [+]

MBA at University of South Florida

U.S. News and World Report ranked USF's MBA No. 53 among public universities and No. 92 in the nation overall. Our program helps students develop analytical skills and creative abilities, and promotes collaboration with experienced and diverse classmates. In USF's MBA you will learn from world-class faculty, guest speakers and leaders of industry.

POWERED BY ANALYTICS, DRIVEN BY CREATIVITY

The term "data analytics" may seem numerical and cold on its surface, but it can take many human forms in business: A boss going on a reality TV show to find out what her employees really think of corporate. A sports team figuring out how much its fans are willing to pay for prime tickets. FedEx deciding to deliver on Mother's Day so moms can receive flowers, but not on most Sundays. Businesses have mountains of data that can tell them what is happening now and to make educated guesses about what might happen tomorrow – but this information is only useful when it can be understood. Not everyone can look at that data and make a connection to the profit and loss statements.... [-]


MBA in Digital Marketing

University of South Florida
Campus Full time Part time 18 - 36 months September 2019 USA Tampa + 1 more

This area of study enables students to enter this exciting and rapidly evolving field. Students will learn how to create a digital marketing plan that includes social media, search engine optimization that is paid or organic, as well as coordinate a campaign that includes traditional media. [+]

MBA at University of South Florida

U.S. News and World Report ranked USF's MBA No. 53 among public universities and No. 92 in the nation overall. Our program helps students develop analytical skills and creative abilities, and promotes collaboration with experienced and diverse classmates. In USF's MBA you will learn from world-class faculty, guest speakers and leaders of industry.

POWERED BY ANALYTICS, DRIVEN BY CREATIVITY

The term "data analytics" may seem numerical and cold on its surface, but it can take many human forms in business: A boss going on a reality TV show to find out what her employees really think of corporate. A sports team figuring out how much its fans are willing to pay for prime tickets. FedEx deciding to deliver on Mother's Day so moms can receive flowers, but not on most Sundays. Businesses have mountains of data that can tell them what is happening now and to make educated guesses about what might happen tomorrow – but this information is only useful when it can be understood. Not everyone can look at that data and make a connection to the profit and loss statements.... [-]


MBA in Digital Marketing Specialization

Concordia University Chicago
Online Full time August 2019 USA River Forest

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market. [+]

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market.

Learning Objectives

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.... [-]


Marketing MBA

Lynn University
Online Campus Part time 1 - 4 years September 2019 USA Boca Raton + 1 more

By pursuing a marketing MBA, you’ll learn the latest trends in international marketing techniques and strategies. At the same time, you’ll gain knowledge of the newest and most effective integrated marketing approaches to bring new products and brands to the forefront of any industry. You’ll also learn how to participate in the global economy, examining how best to establish product lines overseas and manage expansions into new markets. [+]

In the ever-changing age of digital media, the ability to properly manage a company’s marketing campaigns, brand identity, and adapt to new market challenges on a global scale is a valuable, highly sought-after skill set.

By pursuing a marketing MBA, you’ll learn the latest trends in international marketing techniques and strategies. At the same time, you’ll gain knowledge of the newest and most effective integrated marketing approaches to bring new products and brands to the forefront of any industry. You’ll also learn how to participate in the global economy, examining how best to establish product lines overseas and manage expansions into new markets.

You’ll learn the best practices in:... [-]


MBA in Management

Ana G. Méndez University System, Continental U.S. Campuses
Campus Full time September 2019 USA Orlando Miramar Dallas + 1 more

The Graduate Program in Business Administration of the School of Business Administration at Universidad Metropolitana offers a Master of Business Administration Degree with specializations in Management. The Metro Orlando/South Florida campuses offer this major in management. The program offers an outstanding curriculum which prepares students to effectively and efficiently assume management responsibilities required by today’s organizations. [+]

Program Description

The Graduate Program in Business Administration of the School of Business Administration at Universidad Metropolitana offers a Master of Business Administration Degree with specializations in Management. The Metro Orlando/South Florida campuses offer this major in management. The program offers an outstanding curriculum which prepares students to effectively and efficiently assume management responsibilities required by today’s organizations.

The academic experience in the program allows students to develop the necessary competencies in the area of Business Administration which will enable them to assume managerial and leadership positions in the public and private sectors. The program also contributes to the student’s formation as persons who are educated and skilled, capable of meeting a person and professional goals.... [-]


Master of Business Administration - Marketing

Seton Hall University Online
Online Part time 36 months September 2019 USA South Orange

Through online programs such as our Master of Business Administration, we offer an intellectually challenging environment, real-world experiences and the support of a close-knit community that propels great minds. [+]

About Us

Founded in 1856, Seton Hall is one of the country’s leading Catholic universities. Rich in history, Seton Hall is also an institution on the rise. U.S. News ranks us among the top 125 National Universities, and we have moved up 13 places in just five years. Our research grants have soared by 75 percent in the last five years, and 11 of our faculty have received Fulbright awards over the past three years.

Through online programs such as our Master of Business Administration, we offer an intellectually challenging environment, real-world experiences and the support of a close-knit community that propels great minds. We cultivate leaders who align personal achievement with a deep commitment to civic good.... [-]


MBA Concentration in Marketing

William Paterson University of New Jersey
Campus Full time September 2019 USA Wayne

The Marketing concentration will combine the leading-edge marketing principles with modern technology and tools to prepare our graduates to become a marketing leader. [+]

MBA Concentration in Marketing

The Marketing concentration will combine the leading-edge marketing principles with modern technology and tools to prepare our graduates to become a marketing leader. The Master of Business Administration (MBA) program features a cross-functional pedagogical approach. As such, textural components embodied within the business environment are interwoven throughout the curriculum. These components, or perspectives, include but are not limited to ethical, political, regulatory and social influences on organizations. An emphasis is placed on the acquisition of and/or refinement of communication skills, quantitative analysis, and technological applications within the context of business. Areas of core competency are emphasized in the eighteen lower core credit hours: these areas include financial reporting, analysis, and markets, domestic and global economic environments of organizations, management information systems, and human behavior in organizations. The upper core courses (either 15 credit hours or 12 credit hours depending on your choice of concentration) focus on the integration of the lower core areas with the application of cross-functional approaches into organizational issues.... [-]


Master of Business Administration (MBA): Emphasis E-Marketing

National American University
Campus Full time Part time September 2019 USA Austin

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus. [+]

The Master of Business Administration program provides students with the opportunity to advance their knowledge and skills in the field of business. Students may come from a business undergraduate degree or may elect to complete the foundational courses in order to ensure that all students enter the program with a solid background in the field of business. The core program courses provide students with an opportunity to enhance their analytical and practical skills in the areas of accounting, finance, economics, information systems, marketing, quantitative methods, and leadership. The emphasis areas provide students with an opportunity to tailor the program to help them to meet their specific career goals.... [-]


MBA - Marketing Online

Averett University Online
Online Full time September 2019 USA Danville

Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). [+]

MBA — Marketing Concentration

Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). The online MBA in Marketing degree will prepare you to take the next step in your marketing management career.

Goals and Course Topics

If your job involves identifying new product opportunities, analyzing consumer behavior and/or communicating your company’s products and services, the Marketing MBA program will take your expertise to the next level and allow you to take online marketing courses. Marketing MBA graduates have the skills to develop evidence-based marketing strategies for global audiences.... [-]


MBA in Marketing

Tiffin University
Online Campus Full time Part time 5 semesters September 2019 USA Tiffin + 2 more

The Marketing concentration provides students with the advanced knowledge of marketing products and services. Students will explore the practices and techniques [+]

MBA in Marketing

The Marketing concentration provides students with the advanced knowledge of marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

Tiffin University’s Accreditations:

Tiffin University is authorized by the Board of Regents of the State of Ohio to award the MBA degree. The program is regionally accredited by the North Central Association of Colleges and Schools. The program has also received a national and international stamp of approval with an accreditation by the Accreditation Council for Business Schools and Programs.... [-]


MBA with Concentration in Marketing

Columbia Southern University
Online Part time September 2019 USA Orange Beach

If you really want to lead, to execute your vision and make a difference on a larger scale, CSU's MBA provides you not only the credentials but also some of the most effective intellectual tools you will need to achieve your dreams.

[+]

CSU's Master of Business Administration program provides an understanding of the theoretical, historical practices and current issues in business and industry; trains students in general research methods and to analyze and interpret research in the field; and explores the relationship between business and society and the global issues impacting the professions. CSU's online MBA graduates are primed to become influential business leaders equipped with the ability to identify, analyze, and solve complex business administration and management problems.

Columbia Southern University's graduate programs are designed to produce exceptional leaders. If your dream is to lead, to execute your vision and make a difference on a larger scale, CSU's MBA Concentration in Marketing online degree can be the catalyst to achieving your goals.... [-]