Part time Master in Business Administration in Marketing Studies

Compare Part time MBA Programs in Marketing Studies 2018

Marketing Studies

Students often wonder whether their decision to step out of the corporate world and embark on an expensive MBA was wise. Until recently, the hardest part of an MBA was getting accepted by a top business school. Having an MBA was the equivalent of between two-and-a-half and four years extra rating experience. It is in times like these that you realize the true value of an MBA.

An MBA in Marketing is an advanced degree with concentrated studies in communications and marketing principles in the pursuit of business goals. Curriculums will vary depending on the location but can include courses in market research, advertising, and social media strategies, among others.

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Master of Business Administration (MBA): Emphasis E-Marketing

National American University
Campus Part time September 2018 USA Austin

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus. [+]

The Master of Business Administration program provides students with the opportunity to advance their knowledge and skills in the field of business. Students may come from a business undergraduate degree or may elect to complete the foundational courses in order to ensure that all students enter the program with a solid background in the field of business. The core program courses provide students with an opportunity to enhance their analytical and practical skills in the areas of accounting, finance, economics, information systems, marketing, quantitative methods, and leadership. The emphasis areas provide students with an opportunity to tailor the program to help them to meet their specific career goals.... [-]


MBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus 18 months September 2018 Spain Barcelona

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus 3 semesters October 2018 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


MASTER OF BUSINESS ADMINISTRATION IN INTERNATIONAL MANAGEMENT AND MARKETING

California Intercontinental University
Campus 18 months September 2018 USA Irvine

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization. [+]

Overview

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization.

Program Competencies and Learning Objectives

Upon Successful completion of this program, students will be able to:... [-]


MBA Digital Marketing

Nottingham Business School, Nottingham Trent University
Campus Part time 1 - 2 years August 2018 United Kingdom Nottingham

Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realize your full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognized postgraduate management degree in the world, and there's a good reason why. It is widely recognized as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher. [+]

Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realize your full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognized postgraduate management degree in the world, and there's a good reason why. It is widely recognized as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher.

The MBA Digital Marketing will allow you to develop a critical understanding of the theoretical techniques, concepts, and methods employed in digital marketing. You will assess how contemporary digital marketing practices are applied to support communication objectives through the application of theory, research and established a practice.... [-]


MBA in Digital Marketing

Geneva Business School (GBS)
Campus 18 months September 2018 Switzerland Geneva Spain Barcelona + 1 more

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


MBA Digital Society

Estonian Business School (EBS)
Campus 2 years September 2018 Estonia Tallinn

The unique Master programme in Digital Society at Estonian Business School provides you with the knowledge, skills and experience to manage and lead the digital transformation in businesses, organisations and in society at large. You will learn the management of digital transformation in the environment which is one of the world’s most digital societies – Estonia, and at EBS which is one of the leading business schools with more than 25 years of experience in business and management education in the region with campuses in Estonia and Finland. In strong collaboration with industry and public sector, you will learn and experience how digital transformation initiatives are created, developed and managed. How it has changed the nature of how businesses and organisations operate and create value for stakeholders in a new reality. [+]

MBA in Digital Society is a masters programme that aims

To give managers, specialists and consultants knowledge and skills in corporate and organisation management in a digitalizing society. To simplify the development of new business and digital technologies and their implementation in the main operations of a company or organisation. To enable the programme participants to create an international network of students, companies and organisations. To support the implementation of the Smart Specialisation Strategy and the internationalisation of a country as a digital society by developing digital and business technology management competencies in companies and organisations. We expect managers, area managers and specialists in companies and public organisations, consultants to take part in the studies. ... [-]

Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus 2 years September 2018 USA State College

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in International Business and Marketing

ISC Paris Business School
Campus 12 - 16 months October 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. [+]

The key points of the MBA ISC Paris:

Full-Time program 12 or 16 months (6 months practical mission) AACSB accredited, recognized by the French Ministry of Education Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year The strength of the network of more than 16,000 alumni of ISC Paris International dimension: high cultural diversity and profiles, high-level international faculty Campus: Paris

ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five-year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals... [-]


MBA in Marketing

Northwest Missouri State University
Campus Part time 1 - 2 years August 2018 USA Maryville

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


Specialized MBA - Digital Marketing

EDC Ecole des Dirigeants & Créateurs d’Enterprise
Campus 2 years April 2019 France Paris

The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]

A dynamic, growing sector

The constant evolution of the market requires innovative and agile management approaches:

Mastery of the modes of communication adapted to the new networks of exchanges Exploring Big Data and its Implications in Digital Strategies Optimization of the chain of acquisition and customer loyalty Value creation and sustainable customer relationship monitoring

Strong hiring of graduates in digital:

Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web publishers, search engines, control rooms and desks trading ...

The traditional trades disrupted by digital require new skills, for example:... [-]


MBA in Communication & Public Relations

EU Business School
Campus Part time 1 - 2 years January 2019 Switzerland Geneva Spain Barcelona Montreux Germany Munich + 5 more

This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns. [+]

Consumers have become active participants in the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus ... [-]

MBA in Marketing

University Of Professional Studies Accra
Campus 24 months September 2018 Ghana Accra

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing. [+]

MBA in Marketing

Programme Objectives:

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing.

Target Applicants:

Corporate marketing executives, managers in non-governmental organisations, corporate managers, academics, and managers of academic institutions, consultants, researchers,pharmacists, and leaders in all sectors as well as aspiring graduate students who want to be more effective in today’s challenging business environment by acquiring an advanced qualification in Marketing are encouraged to apply.... [-]


MBA in Digital Marketing Specialization

Concordia University Chicago
Online August 2018 USA River Forest

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market. [+]

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market.

Learning Objectives

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.... [-]


MBA / MSc. in Marketing & Brand Management M2 October

INSEEC Chambéry campus
Campus 2 semesters October 2018 France Chambéry

The MBA / MSc. Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. [+]

The MSc. / MBA Marketing & Brand Management M2 is a three-period course with 371 hours of face-to-face training which is worth 60 ECTS or 26 US credits.

All classes are taught in English.

This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on:

Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing. Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES ... [-]