Master in Business Administration in Marketing Studies in North America

View all MBA Programs in Marketing Studies in North America 2018

Marketing Studies

The MBA is by far and away the most successful degree of the 20th century. Look at the American statistics. The first degree was not given out until the 1900’s. By the end of the 20th century it had a 27% market share of all graduate degrees given out.

An MBA in Marketing is a focused academic program in the advanced studies of marketing and advertising. Typically taken to further and promote long-term careers in the field, courses at institutions can include both hands-on studies and lectures in social media strategies, market research, advertising principles and strategies and communications.

The United States of America commonly called the United States, is a federal republic consisting of fifty states and a federal district. The 48 contiguous states and the federal district of Washington, D.C. are in first North America between Canada and Mexico. The state of Alaska is in northwestern North America, west of Canada and east of Russia across the Bering Strait, and the state of Hawaii is an archipelago in the mid-North Pacific. The country also has five populated and nine unpopulated territories in the Pacific and the Caribbean.

View all MBA Programs in Marketing Studies in North America 2018

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MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years June 2018 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


MBA Concentration in Marketing

William Paterson University of New Jersey
Campus Full time September 2018 USA Wayne

The Marketing concentration will combine the leading-edge marketing principles with modern technology and tools to prepare our graduates to become a marketing leader. [+]

MBA Concentration in Marketing

The Marketing concentration will combine the leading-edge marketing principles with modern technology and tools to prepare our graduates to become a marketing leader. The Master of Business Administration (MBA) program features a cross-functional pedagogical approach. As such, textural components embodied within the business environment are interwoven throughout the curriculum. These components, or perspectives, include but are not limited to ethical, political, regulatory and social influences on organizations. An emphasis is placed on the acquisition of and/or refinement of communication skills, quantitative analysis, and technological applications within the context of business. Areas of core competency are emphasized in the eighteen lower core credit hours: these areas include financial reporting, analysis, and markets, domestic and global economic environments of organizations, management information systems, and human behavior in organizations. The upper core courses (either 15 credit hours or 12 credit hours depending on your choice of concentration) focus on the integration of the lower core areas with the application of cross-functional approaches into organizational issues.... [-]


Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2018 USA University Park

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in Marketing

HOFSTRA UNIVERSITY
Campus Full time Part time September 2018 USA Hempstead

The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its student's decision analysis skills and a strategic perspective of business problems. [+]

Objectives of the MBA Program

The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its student's decision analysis skills and a strategic perspective of business problems.

Admission Criteria

Applicants for admission to the MBA program must hold a baccalaureate degree from an accredited institution. No specific undergraduate course of study is required for admission, nor is any specific course of undergraduate study recommended for those students planning to pursue these degrees. Undergraduate majors represented in the MBA program include, but are not limited to, business, education, the natural and social sciences, engineering, the humanities, and nursing.... [-]


MBA in Management

Ana G. Méndez University System, Continental U.S. Campuses
Campus Full time September 2018 USA Orlando Miramar

The Graduate Program in Business Administration of the School of Business Administration at Universidad Metropolitana offers a Master of Business Administration Degree with specializations in Management. The Metro Orlando/South Florida campuses offer this major in management. The program offers an outstanding curriculum which prepares students to effectively and efficiently assume management responsibilities required by today’s organizations. [+]

Program Description

The Graduate Program in Business Administration of the School of Business Administration at Universidad Metropolitana offers a Master of Business Administration Degree with specializations in Management. The Metro Orlando/South Florida campuses offer this major in management. The program offers an outstanding curriculum which prepares students to effectively and efficiently assume management responsibilities required by today’s organizations.

The academic experience in the program allows students to develop the necessary competencies in the area of Business Administration which will enable them to assume managerial and leadership positions in the public and private sectors. The program also contributes to the student’s formation as persons who are educated and skilled, capable of meeting a person and professional goals.... [-]


MBA Marketing

California Miramar University
Online & Campus Combined Full time 8 weeks September 2018 USA San Diego

CMU offers the best online MBA programs for students looking to earn their MBA in Marketing. Our competitive marketing MBA program consists of 13 courses, 9 required, and 4 emphasis courses. CMU has worked diligently to shape the best online MBA program possible for its distance learning students. Learn more about our marketing MBA program below. [+]

CMU offers the best online MBA programs for students looking to earn their MBA in Marketing. Our competitive marketing MBA program consists of 13 courses, 9 required, and 4 emphasis courses. CMU has worked diligently to shape the best online MBA program possible for its distance learning students. Learn more about our marketing MBA program below.

The MBA Curriculum consists of 13 courses:

9 Required Core Classes, including the Business Strategy Capstone 4 Area of Emphasis Courses

MBA Marketing students at California Miramar University choose 4 Marketing courses from the following list:

MKT 6001 Consumer Behavior and Decision Models MKT 6002 Product Management Strategy MKT 6003 International Marketing MKT 6004 Pricing Strategy MKT 6005 Internet Marketing/Bridge Gap Marketing MKT 6006 Strategic Brand Management MKT 6007 Service Marketing MARKETING EMPHASIS COURSE DESCRIPTIONS ... [-]

MBA in Marketing

Tiffin University
Campus or Online Full time Part time 5 semesters September 2018 USA Tiffin + 1 more

The Marketing concentration provides students with the advanced knowledge of marketing products and services. Students will explore the practices and techniques [+]

MBA in Marketing

The Marketing concentration provides students with the advanced knowledge of marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

Tiffin University’s Accreditations:

Tiffin University is authorized by the Board of Regents of the State of Ohio to award the MBA degree. The program is regionally accredited by the North Central Association of Colleges and Schools. The program has also received a national and international stamp of approval with an accreditation by the Accreditation Council for Business Schools and Programs.... [-]