Students often wonder whether their decision to step out of the corporate world and embark on an expensive MBA was wise. Until recently, the hardest part of an MBA was getting accepted by a top business school. Having an MBA was the equivalent of between two-and-a-half and four years extra rating experience. It is in times like these that you realize the true value of an MBA.
An MBA in Marketing is an academic program that gives students advanced instruction in a variety of areas in the field including such courses covering social media strategies, marketing communications, advertising and market research. Specific courses will vary depending on the curriculum of the institution.
France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.
Request Information MBA Degrees in Marketing Studies in Ile-de-France in France 2018
Specialized MBA Digital Marketing and E-Business is designed for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals, with some years of experience, seeking to advance their craft. [+]
The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy.
Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations.... [-]
ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. [+]
The key points of the MBA ISC Paris:Full-Time program 12 or 16 months (6 months practical mission) AACSB accredited, recognized by the French Ministry of Education Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year The strength of the network of more than 16,000 alumni of ISC Paris International dimension: high cultural diversity and profiles, high level international faculty Campus: Paris
ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals... [-]
The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]
The constant evolution of the market requires innovative and agile management approaches:Mastery of the modes of communication adapted to the new networks of exchanges Exploring Big Data and its Implications in Digital Strategies Optimization of the chain of acquisition and customer loyalty Value creation and sustainable customer relationship monitoring
Strong hiring of graduates in digital:
Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web publishers, search engines, control rooms and desks trading ...
The traditional trades disrupted by digital require new skills, for example:... [-]