Master of Business Administration in Marketing Studies in Ile-de-France in France

Find MBA Programs in Marketing Studies 2017/2018 in Ile-de-France in France

Marketing Studies

Masters of Business Administration (MBA) are postgraduate degree programs in management, in their own league. The MBA is the traditional academic offer for management education. The universities answer to questions from business for a precise and profound qualification for the future and modern managers based on a standardized title. It is frequently shortened as MBA or M.B.A. and in opposition to the Master of Science (MSc) or the Master of Arts (MA) it without a doubt points to one program solely.

An MBA in Marketing is a focused academic program in the advanced studies of marketing and advertising. Typically taken to further and promote long-term careers in the field, courses at institutions can include both hands-on studies and lectures in social media strategies, market research, advertising principles and strategies and communications.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

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Mba Spécialisémarketing Digital And E-business

ESLSCA Business School
Campus Full time October 2017 France Paris

Specialized MBA Digital Marketing and E-Business is designed for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals, with some years of experience, seeking to advance their craft. [+]

MBAs in Marketing Studies in Ile-de-France in France. The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy. Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations. Competition is exacerbated by the particularly with digital the syndrome Ubérisation. The competitors today are more historical competitors but new and young entrants (UBER, SPCA X TESLA, GOOGLE ...). In the strategy of successful businesses, Innovation takes a major place. A recent study from Forrester shows that "Companies that foster creativity are 3.5 times more likely to increase their sales by at least 10% compared to the competition" PRICE: The specialized MBA Digital Marketing and E-Business was awarded the Innovation Prize Eduniversal-SMBG ranking in 2017. TRAINING AIMS : To ensure responsible positions, the graduate must master the digital transformation of traditional areas: e-Marketing, e-Commerce, e-CRM, e-communication, e-Advertising and new skills: Innovation, mobility, Big Data, connected objects, Creating Startup ... WHO IS THE TRAINING? The specialized MBA Digital Marketing and E-Business is for students with... [-]

Mba Marketing & Big Data

Ionis School of Technology and Management
Campus Full time 2 years September 2018 France Le Kremlin-Bicêtre

In Marketing & Big Data, we train managers and experts who understand the challenges and strategic, marketing, managerial, technical and human dimensions of Big Data [+]

Formation's goal Driving a company's marketing, sales and product strategy can no longer be conceived without the ability to analyze and manage the increasingly massive data it possesses or can recover (especially from social networks) on its In order to better anticipate their needs, and their behaviors. In Marketing & Big Data, we train managers and experts who understand the challenges and strategic, marketing, managerial, technical and human dimensions of Big Data Careers crafts Marketing, data scientists, data managers, consultants, business engineers, Big Data project managers and more. Missions Design and definition of a marketing strategy, analysis of complex customer data, data architecture, marketing and data project management ... [-]

Mba Marketing & Biology

Ionis School of Technology and Management
Campus Full time 2 years September 2018 France Le Kremlin-Bicêtre

The MBA Marketing & Biology trains experts who master the marketing and commercial dimensions of biotech products, while understanding their scientific and technical aspects. [+]

MBAs in Marketing Studies in Ile-de-France in France. Formation's goal Viewed from a commercial angle, biotechnologies are complex products, which require a particular marketing approach. Marketing and commercial managers in the biotechnology sector must take into account the scientific underpinning of bioproducts. The MBA Marketing & Biology trains experts who master the marketing and commercial dimensions of biotech products, while understanding their scientific and technical aspects. Careers Missions Development of a communication strategy for a product, development and implementation of marketing tools, respecting the budget allocated, technological and competitive monitoring, creation and implementation of events, selection and follow-up of providers, training and Monitoring of sales forces. crafts Product Manager, Project Manager, Head of Marketing, Head of Range, Project Manager, Sales Engineer, Communication Manager, Product Trainer, SFE Manager, Consultant ... Required qualities Creativity and dynamism, sense of organization and analysis, ability to negotiate, synthesis and analysis, ability to anticipate [-]

Mba Marketing & Energy

Ionis School of Technology and Management
Campus Full time 2 years September 2018 France Le Kremlin-Bicêtre

The energy sector is an enormous market characterized by colossal turnovers. Understanding the different types of energy and knowing how to position them in a market is a complex issue in this environment that opens up to competition. The marketing and commercial approach can only be understood by controlling the energy dimension, the characteristics of the sector, its players and, of course, its technological dimension. [+]

Formation's goal The energy sector is an enormous market characterized by colossal turnovers. Understanding the different types of energy and knowing how to position them in a market is a complex issue in this environment that opens up to competition. The marketing and commercial approach can only be understood by controlling the energy dimension, the characteristics of the sector, its players and, of course, its technological dimension. The MBA Marketing & Energy takes up this challenge by training these profiles with dual competence. Careers crafts Responsible for studies, business engineer, marketing manager, communication manager, product manager, consultant ... Missions Technological and competitive intelligence, definition of the offer and its positioning, development and implementation of communication tools, drafting of technical files, monitoring of energy policies, events. Required qualities Meaning of relationship, listening and diplomacy, negotiation skills, creativity, concern for customer satisfaction, good knowledge of products and the market, rigor, autonomy, public performance. [-]

MBA in Luxury Marketing: Cosmetics & Perfume

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time September 2018 France Paris

Luxury cosmetics and perfume make people feel better about themselves. [+]

MBAs in Marketing Studies in Ile-de-France in France. Luxury cosmetics and perfume make people feel better about themselves. But how do you create and manage a cosmetic or perfume range of products? Learn how to innovate in cosmetic strategies, how to package, distribute and promote perfumes in this specific volume industry where the issue is to retain customers. Luxury codes and market players Luxury brands and cosmetics industry Luxury codes and brand identity History of perfumes History of arts Marketing and digital marketing Luxury marketing Brand management in cosmetics and perfume sector Selling techniques Retail management in cosmetics and perfume industry Customer relationship management Public relations, communication and advertising E business and digital marketing Social media and e reputation Mediaplanning and KPI Management Starting your own label Building a business plan Forecasting and logistics in cosmetics Corporate strategy Human resources, team Building and leadership Intellectual property law and licensing Ethics and sustainability Cosmetic and perfume skills Packaging and design Innovations and trends New product development Rules and regulation, production and quality Material workshop: recognize fragrances, olfaction and creation Workshop in cosmetics: make-up and skin care Consulting project [-]

MBA in Luxury Marketing: Jewelry and Watchmaking

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time September 2018 France Paris

This program enables you to understand every best practices of this market which happens to be one of the most growing markets in the luxury industry. [+]

Admire watchmakers, artists and designers of time, touch and compare gems, learn how these precious pieces are created, developed and managed. This program enables you to understand every best practices of this market which happens to be one of the most growing market in the luxury industry. Luxury codes and market players Luxury brands and jewelry industry Luxury codes and brand identity History of jewelry and timepieces History of arts Jewelry marketing and digital marketing and communication Luxury marketing Brand management in jewelry Selling techniques applied to jewelry and timepieces Customer relationship management Public relations, event strategy and communication E business and digital marketing Social media and e reputation Mediaplanning and KPI Management Starting your own label Building a business plan Forecasting and logistics in jewelry Corporate strategy Human resources, team building and leadership Intellectual property law and licensing Ethics and sustainability Jewelry and timepieces design and gemology 3D sketching and drawing Create the perfect moodboard Collection design Mock-up Jewelry and watch innovations and trends New product development and sourcing Packaging Material workshop: recognize and evaluate diamonds,coloured stones, pearls, antique and contemporary jewelry Workshop in fine watches : understanding mechanicals and appraisal Consulting project [-]

MBA in Luxury Marketing and Fashion

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time September 2018 France Paris

Be part of the next evolution in fashion industry: understand, create and manage fashion collections and brands. [+]

MBAs in Marketing Studies in Ile-de-France in France. Be part of the next evolution in fashion industry: understand, create and manage fashion collections and brands. Luxury codes and market players Luxury brands and fashion industry Luxury codes and brand identity in fashion industry Trends in fashion History of fashion History of arts Fashion marketing and digital marketing Luxury marketing Brand management in fashion and accessories Fashion consumer behavior Fashion retail management / Fast retailing Selling techniques applied to fashion industry Customer relationship management Public relations and communication in fashion industry E business and digital marketing Social media and e reputation Mediaplanning and KPI Management Starting your own fashion label Building a business plan Fashion forecasting Corporate strategy Human resources, team building and leadership Intellectual property law and licensing Ethics and sustainability Fashion design Fashion drawing Create the perfect moodboard Collection design Material workshop : textile, leather and fur Textile innovations and trends Buying and product development Fashion visual merchandising Consulting project [-]

MBA Luxury Marketing

ISC Paris Business School
Campus Full time 12 - 16 months October 2017 France Paris

Our objective is to produce success-driven leaders. ISC Paris and its partners have combined an unparalleled faculty team with academic credentials : seasoned practitioners in the realm of fashion and luxury will alternate with highlevel academics. At the end of the program, participants will be able to analyze their environment and take up related challenges while demonstrating outstanding managerial skills and interdisciplinary knowledge to succeed in the highly demanding luxury business. Behind the glossy images of fashion shows and ad campaigns, the luxury industry has to take up the globalization challenges and to deal with the substantial financial interests at stake. At the same time, the luxury business needs to constantly innovate while preserving brand heritage. In such a dynamic and challenging environment, companies are seeking managers who display both creative and pragmatic qualities and who can merge into international environments. ISC Paris Business School and its partners combine their highly qualified faculty and their premises to welcome international students to a program located in Paris entirely taught in English. [+]

The key points of the MBA ISC Paris: - Full-Time program 12 or 16 months (6 months practical mission) - AACSB accredited, recognized by the French Ministry of Education - Network of partners (DE BEERS DIAMOND JEWELLERS, LOUIS VUITTTON, RALPH LAUREN, KENZO, G. ARMANI etc) - Companies relations department and 60,000 job offers each year - The strength of the network of more than 16,000 alumni of ISC Paris - International dimension: high cultural diversity and profiles, high level international faculty - Campus: Paris ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals CAREER & JOB OPPORTUNITIES At Home or Abroad: Brand Manager, Product Manager, Area Managers in Retail or Wholesale, in charge of Development and Marketing Projects OBJECTIVES The International MBA in Luxury Marketing aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry. We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning. Participants will thrive on hard work with a hectic project pace in a demanding and thrilling learning environment to become fully operational and meet the fashion and luxury companies’ needs at the end of the program. Because we value personal development, students will also benefit from one of the best competences... [-]

MBA in International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months September 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. [+]

MBAs in Marketing Studies in Ile-de-France in France. The key points of the MBA ISC Paris: - Full-Time program 12 or 16 months (6 months practical mission) - AACSB accredited, recognized by the French Ministry of Education - Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) - Companies relations department and 60,000 job offers each year - The strength of the network of more than 16,000 alumni of ISC Paris - International dimension: high cultural diversity and profiles, high level international faculty - Campus: Paris ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals CAREER & JOB OPPORTUNITIES Export Business Manager, International Product Manager, International Marketing Analyst, International Trader OBJECTIVES z Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at ta their brands into new markets and channels, MBA International Business Marketing explores marketing on a global scale and gives students a systemic and global perspective of the organization in its environment. z By mixing strategic management, marketing and international business MBA IBM enables students to apply skills and knowledges in the follow areas: branding, market research, consumer behavior, new product a market development and international business management. KEY POINTS z 100 % courses in English z Lecturers coming from all over the world mixing academic credentials... [-]

MBA Perfume & Cosmetics Management

IFA Paris
Campus Full time 15 months January 2018 France Paris

“A UNIQUE PROGRAM FOR A UNIQUE INDUSTRY.” [+]

IFA Paris MBA under accreditation by IDEL as "International Master" DURATION: 15 month program in English CAMPUSES: Paris NEXT INTAKE: January 2018 ECTS CREDITS: 120 APPLICATION FEE: €150 TUITION FEE: €15,800 LIMITED TO: 25 students per class "A unique program for a unique industry" INTRODUCTION “The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills up, imbues us totally. There is no remedy for it” Patrick Suskind, Le Parfum The inescapability of a scent’s inebriation is very much akin to the power of attraction of a beautifully designed dress. It is with this idea in mind that newest postgraduate course of IFA Paris was built: offering an innovative approach to Perfume and Cosmetics management through the integration of its 20 years expertise in fashion. The overarching strategy behind the development of this course is to encourage participants to adopt a creative approach that does not belong the typical realm of the beauty industry framework in order to turn participants into esthete who will be able to think outside of the box. The philosophy of the MBA in Perfume and Cosmetics Management revolves around 3 pillars: Discovery: Students are being immersed in a workshop environment allowing them to get an intensive and practical training fostering creativity while at the same time allowing them to discover each strategic components and stakeholders of the beauty industry Experimentation: While travelling between IFA’s campus locations in Paris and Shanghai our students are able to... [-]

MBA in Luxury Marketing

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Part time 15 months September 2018 France Paris

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. [+]

MBAs in Marketing Studies in Ile-de-France in France. Specialized MBA in Luxury Marketing EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. ORGANIZATION EIML Paris' Specialized MBA in Luxury Marketing takes place over a period of 15 months (October N to December N+1). The rhythm of study is ocourses every Friday and one of out two Saturdays. Classes are off in August and during school holidays. EIML Paris' Specialized MBA in Luxury Marketing is divided into three semesters each comprising of one or more major goals: Goal of 1st semester: The fundamentals of management In the first semester students have the opportunity to choose between a French curriculum and an English curriculum. - Marketing Management - Communication - Globalization and Luxury Brands - Luxury and Fashion Consumer Behavior - Financial management - Organizational Behavior - Human ressources management - Intercultural Management - Introduction to french civilisation Goal of 2nd semester: Management techniques and marketing of luxury During the 2nd semester courses are taught in English only. - Luxury Brand management - Market surveys and panels in luxury - History of art - Luxury... [-]

MBA in International Marketing

Horizons University
Campus or Online Part time 2 years September 2018 France Paris

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. [+]

MBA in International Marketing

 

The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. Students completing this specialization may seek careers in marketing management, research, consultation, or corporate leadership.Core Courses

Leadership of Contemporary Business Organizations Global Integration Processes Financial Resource Management Business Research Application

 

Specialized Courses... [-]


MBA -- Luxury Brand Marketing and International Marketing

EDC Ecole des Dirigeants & Créateurs d’Enterprise
Campus Full time September 2018 France Paris

Created by CARTIER in 1990, the Institut Supérieur du Marketing du Luxe offers to students and young professionals specialised MBA courses in LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT. [+]

MBA -- Luxury Brand Marketing and International Marketing

 

Once the preserve of a privileged few, luxury is now accessible to most people and is present in all fields that deal with beauty and entertainment, as well as cars, fashion and restaurants. As heir to a longstanding tradition, France holds the first place on the international market of luxury goods. The immense potentialities of this sector on the economic plane goes hand in hand with the fierce competition – present and to come – involving the prestigious brands and the large groups.

Young managers who wish to succeed in this field must master the art of marketing and its specific applications to the international distribution of luxury products.... [-]