Master in Business Administration in Marketing Studies in Europe

Find MBA Programs in Marketing Studies in Europe 2018/2019

Marketing Studies

Earning a master of business administration (MBA) is accomplished by fulfilling the requirements of a graduate program at a business school. Many schools offer full-time, part-time, or online options to earn your degree in business management.

An MBA in Marketing is an advanced degree with concentrated studies in communications and marketing principles in the pursuit of business goals. Curriculums will vary depending on the location but can include courses in market research, advertising, and social media strategies, among others.

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

View all MBA Programs in Marketing Studies in Europe 2018/2019

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MBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 18 months February 2019 Spain Barcelona

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


MBA in Digital Marketing

Geneva Business School (GBS)
Campus Full time 18 months September 2019 Switzerland Geneva Spain Barcelona + 2 more

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters October 2018 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


MBA in Communication & Public Relations

EU Business School
Campus Full time Part time 1 - 2 years January 2019 Switzerland Geneva Spain Barcelona Montreux Germany Munich + 6 more

This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns. [+]

Consumers have become active participants in the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus ... [-]

Specialized MBA - Digital Marketing

EDC Ecole des Dirigeants & Créateurs d’Enterprise
Campus Full time 2 years April 2019 France Paris

The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]

A dynamic, growing sector

The constant evolution of the market requires innovative and agile management approaches:

Mastery of the modes of communication adapted to the new networks of exchanges Exploring Big Data and its Implications in Digital Strategies Optimization of the chain of acquisition and customer loyalty Value creation and sustainable customer relationship monitoring

Strong hiring of graduates in digital:

Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web publishers, search engines, control rooms and desks trading ...

The traditional trades disrupted by digital require new skills, for example:... [-]


MSc International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months October 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. [+]

The key points of the MSc ISC Paris:

16-month or 12-month Full-Time program (6 months practical project) AACSB accredited Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year Alumni network (more than 16,000 members) International dimension: high cultural diversity and profiles, high-level international faculty Full English Campus: Paris

ADMISSIONS REQUIREMENTS

a minimum of 3 years' of Higher education

CAREER & JOB OPPORTUNITIES

Export Business Manager, International Product Manager, International Marketing Analyst, International Trader... [-]


MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 19 months October 2018 Czech Republic Prague

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. [+]

A UNYP MBA with a focus in Marketing will help you target your career for the right audience

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Specialized marketing courses:

Marketing Research Consumer Behavior & Neuromarketing Strategic Marketing Management Brand Management 10 Reasons to Enroll in the UNYP MBA Program Improve your global employment prospects Increase your earning potential Hone your leadership skills Learn in a local and international environment Sharpen your decision-making abilities Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning Understand new issues in business and management to better succeed in a competitive international environment Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations Apply your new skills at work the next day Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE) ... [-]

MBA / MSc. in Marketing & Brand Management M2 October

INSEEC Chambéry campus
Campus Full time 2 semesters October 2018 France Chambéry

The MBA / MSc. Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. [+]

The MSc. / MBA Marketing & Brand Management M2 is a three-period course with 371 hours of face-to-face training which is worth 60 ECTS or 26 US credits.

All classes are taught in English.

This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on:

Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing. Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES ... [-]

MBA in Marketing

Zagreb School of Economics and Management
Campus Full time 2 semesters March 2019 Croatia Croatia Online Zagreb + 1 more

ZSEM's MBA in Marketing prepares students for senior marketing positions in a variety of organizations, while also transferring ethical business values. The program fully taught in English by local faculty and many international lecturers from well-known universities worldwide combine an optimal number of courses in marketing theory (i.e. Consumer Behavior, Product Management and Design, Services Marketing, International Marketing) and qualitative courses (i.e. Marketing Research, Marketing Metrics, and Price Management.) [+]

Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium-size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to the survival of many organizations.

Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.... [-]


MBA in Marketing

IUBH Online
Online Full time Part time 18 - 36 months Open Enrollment Germany Bad Honnef + 1 more

You will head international marketing and advertising campaigns and work with partners, colleagues, and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company. [+]

MBA in Marketing

Design successful branding.

Your door to the business world

You will head international marketing and advertising campaigns and work with partners, colleagues, and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.

This MBA program expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer lifetime value through an understanding and knowledge of long-term customer loyalty.

A short overview of your study Degree: Master of Business Administration (MBA) Credits: 90 ECTS Start of study: Anytime (no fixed start date or enrolment deadlines) Study duration: a standard period of study: 18 months. Different time models possible Study model: Online study incl. online exams 24/7 Post-study work option: 18 months post-study work visa, EU Blue card Fees: starting from 439 euros per month* (scholarships available) Let's get started ... [-]

Mba spécialisémarketing digital and e-business

ESLSCA Business School
Campus Full time October 2018 France Paris

Specialized MBA Digital Marketing and E-Business is designed for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals, with some years of experience, seeking to advance their craft. [+]

The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy.

Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations.... [-]


Masters in Business Administration – Fort Hays State University

Exeed School of Business and Finance
Online Campus Full time September 2019 United Arab Emirates Sharjah Oman Oman Online Saudi Arabia Saudi Arabia Online Singapore Singapore Online Bahrain Bahrain Online India India Online Dubai Canada Canada Online Nigeria Nigeria Online Mumbai Bengaluru Abu Dhabi Malaysia Malaysia Online United Kingdom London Riyadh Jeddah Dammam + 25 more

A globally accredited MBA program from a top US university. The flexibility of selecting multiple specializations and a choice of selecting the specialization among marketing, finance, operations, health care, education, and technology. [+]

Masters in Business Administration

A dual certification Masters in Business Administration Program from a leading US University.

A globally accredited MBA program from a top US university. The flexibility of selecting multiple specializations and a choice of selecting the specialization among marketing, finance, operations, health care, education, and technology.

MBA/MSc/Postgraduate Diploma

In order to prepare you for a professional transformation, Exceed School of Business and Finance brought in uniquely blended academic programs, in partnership with a leading US University. These programs are designed to equip you in realizing your management and leadership potential.

... [-]

MBA Online - Specialty Digital Marketing with Specialty in E-commerce or Sales

Instituto Europeo de Posgrado - España
Online Campus Part time 1500 hours September 2019 Spain Madrid + 1 more

Our online methodology incorporates the latest technological developments that make e-learning a simple, comfortable and effective learning. [+]

Methodology

Our online methodology incorporates the latest technological developments that make e-learning a simple, comfortable and effective learning.

With an innovative online platform that allows the realization of interactive exercises and the discussion of practical cases to develop management skills and analysis.With an advanced business simulator that recreates the reality of a company and the real consequences of the decisions taken to manage it.With virtual face-to-face sessions that allow the exchange of doubts and experiences in real time with colleagues and with the teacher.With explanatory videos of the teachers in each module that will facilitate learning and allow you to better consolidate the concepts.... [-]

International MBA Focus International Marketing (Dual Degree)

International Graduate Center - Hochschule Bremen
Campus Full time 2 semesters October 2018 Germany Bremen

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. [+]

Dual Degree Program with the University of Valencia, Spain (M.A./MBA)

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus of International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.... [-]


MBA Online - Specialty Digital Marketing with Specialty in E-commerce or Sales

Instituto Europeo de Posgrado
Online Campus Part time 1500 hours September 2019 Spain Madrid Spain Online + 2 more

Our online methodology incorporates the latest technological developments that make e-learning a simple, comfortable and effective learning. [+]

Methodology

Our online methodology incorporates the latest technological developments that make e-learning a simple, comfortable and effective learning.

With an innovative online platform that allows the realization of interactive exercises and the discussion of practical cases to develop management skills and analysis.With an advanced business simulator that recreates the reality of a company and the real consequences of the decisions taken to manage it.With virtual face-to-face sessions that allow the exchange of doubts and experiences in real time with colleagues and with the teacher.With explanatory videos of the teachers in each module that will facilitate learning and allow you to better consolidate the concepts.... [-]