MBA Programs in Marketing Studies

Compare 70 MBA Programs in Marketing Studies

Marketing Studies

A Master in Business Administration degree, or MBA, is a popular choice among students seeking a graduate degree. It helps students further their education, learn more about the business world, and gain an edge in a competitive job market. Many students choose to seek an MBA in a specialized area, such as marketing. However, many students wonder, what is an MBA in Marketing.

An MBA in Marketing is a business graduate degree that focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research. An MBA might also include courses in building campaigns, strategic planning, consumer behavior, analysis of demand, and cost volume and profit. Curriculums and programs can vary.

Students that obtain an MBA in Marketing gain a number of benefits. For one, they are better equipped to do their current jobs and have greater marketing abilities. However, they also have a number of secondary benefits, since an MBA indicates that a job candidate is more qualified than a comparable job candidate without an MBA. This not only helps the graduate obtain a job, but it can also improve his or her opportunities for career advancement.

The cost of an MBA can vary from school to school, and may also depend on factors such as financial aid, the nationality of the institution, and the time it takes to complete the degree. Prospective students should thoroughly research a program to ensure that it is a good fit before enrolling.

Obtaining an MBA in Marketing opens up a number of possible career opportunities, such as market researcher, analyst, branding specialist, public relations manager, or social media marketer. In addition, those with degrees in marketing can seek non-corporate jobs; they might work in government, join a non-profit organization, or even start their own businesses.

There are a number of different marketing MBA programs, ranging from large foreign universities to online courses. If you’re interested in an MBA in Marketing, it’s time to begin your search. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Mba Spécialisémarketing Digital And E-business

ESLSCA Business School
Campus Full time October 2017 France Paris

Specialized MBA Digital Marketing and E-Business is designed for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals, with some years of experience, seeking to advance their craft. [+]

MBA Programs in Marketing Studies. The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy. Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations. Competition is exacerbated by the particularly with digital the syndrome Ubérisation. The competitors today are more historical competitors but new and young entrants (UBER, SPCA X TESLA, GOOGLE ...). In the strategy of successful businesses, Innovation takes a major place. A recent study from Forrester shows that "Companies that foster creativity are 3.5 times more likely to increase their sales by at least 10% compared to the competition" PRICE: The specialized MBA Digital Marketing and E-Business was awarded the Innovation Prize Eduniversal-SMBG ranking in 2017. TRAINING AIMS : To ensure responsible positions, the graduate must master the digital transformation of traditional areas: e-Marketing, e-Commerce, e-CRM, e-communication, e-Advertising and new skills: Innovation, mobility, Big Data, connected objects, Creating Startup ... WHO IS THE TRAINING? The specialized MBA Digital Marketing and E-Business is for students with a general education,... [-]

MBA in Digital Marketing and Social Media in Barcelona

ESERP Business School
Campus Part time 1 year October 2017 Spain Barcelona

You will gain cutting-edge knowledge on strategic social media, search engine positioning, and digital law, which will allow you to participate effectively in the digital and business worlds. [+]

The content of the MBA programmes is adapted to the requirements of being a European Higher Education Area, offering 60 ECTS credits, guaranteeing a continuous, high-level of training for the improvement of management abilities and optimal development of attitudes like initiative, teamwork, or critical awareness. ESERP’s MBA programmes place a special emphasis on the development of professional skills, always based on up-to-date information that will allow the student to apply the latest techniques and tools in a strategic manner. To achieve this, we depend on the support of a Faculty of Professors made up of specialised professionals who bring knowledge of current, real-life Business problems into the classroom. In order to allow the student to integrate smoothly into business reality, as well as the decision-making process, we apply a dynamic and active system of instruction, using case studies and simulations as some of our teaching tools. Objectives High-level capacity for organisation and management. The ability to adapt to technological change and innovation. The ability to provide strategic and operational plans for Senior Management. Critical analysis and capacity for abstract thinking. Efficiency in identifying, analysing, and solving problems. An open-minded approach to the socio-economic and cultural landscape. This also includes a high level of cultural enrichment, personally as well as professionally, during the course of daily activities, that translates the cost of education into productivity for businesses and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real problems that... [-]

MBA in Communication & Public Relations

EU Business School
Campus Full time Part time 1 - 2 years October 2017 Switzerland Geneva Spain Barcelona Montreux Germany Munich + 6 more

This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns. [+]

MBA Programs in Marketing Studies. Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus MSc in International Management For students who have less than two years of work experience Duration: Three terms Dual qualification: EU Switzerland private accredited MBA + an official MSc in International Management awarded by the University of Roehampton in London MBA For students who have two or more years of work experience Duration: Three terms Dual qualification: EU Switzerland private accredited MBA + an official MBA awarded by the University of Roehampton in London ... [-]

Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters October 2017 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years January 2018 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied in achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

MBA Programs in Marketing Studies. A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials and information. Managers must not only understand these functions and their interrelationships, but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium. Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied in achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. Northwest’s MBA program, accredited by the Accreditation Council for Business Schools and Programs, offers a comprehensive and innovative curriculum that is continuously reviewed to ensure that our mission reflects the changing responsibilities of business leaders, especially within the global context the nation increasingly faces. Preparing future business leaders requires novel and imaginative responses along with a commitment to continual quality improvement. Leading quality... [-]

Mba Marketing & Biology

Ionis School of Technology and Management
Campus Full time 2 years September 2017 France Le Kremlin-Bicêtre

The MBA Marketing & Biology trains experts who master the marketing and commercial dimensions of biotech products, while understanding their scientific and technical aspects. [+]

Formation's goal Viewed from a commercial angle, biotechnologies are complex products, which require a particular marketing approach. Marketing and commercial managers in the biotechnology sector must take into account the scientific underpinning of bioproducts. The MBA Marketing & Biology trains experts who master the marketing and commercial dimensions of biotech products, while understanding their scientific and technical aspects. Careers Missions Development of a communication strategy for a product, development and implementation of marketing tools, respecting the budget allocated, technological and competitive monitoring, creation and implementation of events, selection and follow-up of providers, training and Monitoring of sales forces. crafts Product Manager, Project Manager, Head of Marketing, Head of Range, Project Manager, Sales Engineer, Communication Manager, Product Trainer, SFE Manager, Consultant ... Required qualities Creativity and dynamism, sense of organization and analysis, ability to negotiate, synthesis and analysis, ability to anticipate [-]

MBA Business Administration

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2 years September 2018 United Kingdom Nottingham

Our outstanding MBA course offers you a truly life-changing experience and an exceptional opportunity to realise you full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. [+]

MBA Programs in Marketing Studies. Our outstanding MBA course offers you a truly life-changing experience and an exceptional opportunity to realise you full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. It is widely recognised as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher. Delivered in a world-class learning environment, by internationally acclaimed academics and business leaders, the course integrates theory and practice to bring you hands-on experience, inspiring teaching and a clear international perspective. Here at Nottingham Business School, we are proud to have developed an innovative and rigorous MBA with opportunities to personalise your learning around your ambitions. Significantly strengthening your management knowledge, leadership capabilities and understanding of global business. In addition to the full-time MBA, we also offer three specialist full-time MBA: finance; global supply chain management; or digital marketing Our innovative, intensive courses prepare you for a wide range of challenges inherent in managing organisations, enabling you to see the interconnectedness of your actions. Whichever you choose, you will acquire the knowledge you need to work effectively at a senior, strategic management level, empowering organisations to achieve their objectives. Welcoming students from all over the world Our outstanding reputation means we attract students from all over the world. Our... [-]

Full-time MBA

Warwick Business School
Campus Full time August 2018 United Kingdom Coventry

Our full-time MBA is designed to challenge and transform you. After one year you will emerge a different person with a thorough understanding of your unique leadership qualities and potential. [+]

Full-time MBA

Ranked first in the UK and 20th in the world by The Economist, the Warwick Full-time MBA, creates entrepreneurial, creative and effective leaders Our Full-time MBA is the catalyst you need to transform your career. Whether you want to change job function, sector, location or simply increase your earning potential, we will give you the confidence and skills to achieve your potential. 12 immersive months Our 12 month programme is intense, fast-paced and captivating. With international travel, unlimited coaching, in-depth work with leading companies and a peer group from a range of different industry sectors and cultures, you will grow both personally and academically. Alongside lectures, seminars, group exercises, case studies and projects, you will have the opportunity to participate in one of the most innovative learning experiences available. Constantly innovating As a proud part of the University of Warwick, we have a long standing reputation for innovation. Our desire to do things differently lies in our foundations, research and our methods of teaching. This is evidenced by our research in areas such as Big Data and Behavioural Science, in the way leadership is embedded in, rather than added on to the Warwick Full-time MBA and in our teaching which uses scenarios and elements of acting to discover new approaches to the biggest business issues. Challenging business insights with real world application Entrepreneurial in spirit and practice, we break new ground with our research. We constantly challenge ourselves to take teaching and learning beyond the classroom by bringing... [-]

MBA in Marketing

HOFSTRA UNIVERSITY
Campus Full time Part time September 2017 USA Hempstead

The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its students decision analysis skills and a strategic perspective of business problems. [+]

MBA Programs in Marketing Studies. Objectives of the MBA Program The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its students decision analysis skills and a strategic perspective of business problems. Admission Criteria Applicants for admission to the MBA program must hold a baccalaureate degree from an accredited institution. No specific undergraduate course of study is required for admission, nor is any specific course of undergraduate study recommended for those students planning to pursue these degrees. Undergraduate majors represented in the MBA program include, but are not limited to, business, education, the natural and social sciences, engineering, the humanities, and nursing. All applications for admission are considered on the basis of their own merits, with weight given to the strength of a student's previous academic performance, scores obtained on the GMAT, professional experiences indicating increasing levels of responsibility, and any other pertinent information which the candidate for admission may provide to the Committee on Admissions. Applicants for admission are required to take the Graduate Management Admission Test (GMAT), which is administered by the Graduate Management Admission Council (GMAC). Applicants are encouraged to take the GMAT well in advance of applying to a graduate program. To schedule an appointment to take the GMAT, applicants may call 1-800-462-8669 or visit the GMAC website at www.mba.com. Scores obtained on the GRE or LSAT are also acceptable in lieu of the GMAT. In addition, the Test of... [-]

MBA in International Marketing

Horizons University
Campus or Online Part time 2 years September 2017 France Paris

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. [+]

MBA in International Marketing

 

The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. Students completing this specialization may seek careers in marketing management, research, consultation, or corporate leadership.Core Courses

Leadership of Contemporary Business Organizations Global Integration Processes Financial Resource Management Business Research Application

 

Specialized Courses... [-]


MBA International Business SMART ENTRY - International Marketing (90 ECTS)

IUBH School of Business and Management (for non-EU students)
Online & Campus Combined Full time 3 semesters Open Enrollment Germany Berlin Bad Honnef + 1 more

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. [+]

MBA Programs in Marketing Studies. Career branding: increase your marketing expertise In the context of globalisation and the international orientation of companies, the career prospects for MBA graduates are excellent. This programme offers both business and non-business graduates the opportunity to extend their managerial skills. With an MBA in International Business you will therefore develop and strengthen your entrepreneurial mind-set and gain the leadership skills required to increase your value in the job market and future proof your career. The MBA International Business – Marketing can be a very beneficial qualification to take as it enhances both skills and knowledge in the marketing sector. By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. Use our SMART ENTRY option for greater flexibility No need to put your career on hold for 1 year or more to do an MBA: With our flexible Smart Entry study model you can benefit from both online and on campus interaction. After starting your first semester online, and once you are ready to relocate, you take your studies to Berlin - Germany’s hot spot n° 1 and the leading European city in terms of innovation and start-ups. On our recently opened Campus Berlin you will study in state-of-the-art classrooms, network with other international students and dive into the local culture of... [-]

Professional MBA Marketing & Sales

WU Executive Academy - Vienna University of Economics and Business
Campus Part time 18 months October 2017 Austria Vienna

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales. [+]

Marketing & sales join forces

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge MBA program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence.

Immediately applicable expertise & key toolsThe Professional MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Accreditation

EQUIS AMBA AACSB ... [-]

Master of Business Administration in International Marketing (Awarded by Bangor University, UK)

Management Development Institute of Singapore (MDIS)
Campus Full time Part time 12 - 18 months August 2018 Singapore

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues... [+]

MBA Programs in Marketing Studies. This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues. An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. Award Students who successfully complete the programme will be awarded the Master of Business Administration in International Marketing from Bangor University, UK. Modules Organisations and People (15 credits) Marketing Strategy (15 credits) International Strategic Management (15 credits) Management Research (15 credits) Finance for Managers (15 credits) International Marketing Communication (15 credits) Consumer Behaviour in a Global & Digital World (15 credits) International Marketing (15 credits) Applied Business Projects (60 credits) Admission Requirements All applicants must be of age 21 and above At least a Lower Second Class Honours degree or higher Equivalent overseas qualification and grade A suitable professional qualification... [-]

Master of Business Administration in Marketing

Canadian University Dubai
Campus Full time 3 semesters September 2017 United Arab Emirates Dubai

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behaviour, market segmentation and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management. [+]

The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE. Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow. Accreditation - Our program is accredited by the UAE Ministry of Higher Education and Scientific Research (MOHESR). We work closely with MOHESR to maintain the highest academic standards. Highly Qualified Faculty - All MBA faculty members are internationally qualified and have worked in Canada, USA or Europe. Double Concentration – Students can complete an additional group of four concentration courses to graduate with a double concentration. Flexible Course Offering – Our MBA is designed to cater for students that work full time, therefore, we offer the option of taking classes either in the evening stream (Sunday-Wednesday 6:00-9:00pm) or in the weekend stream (Friday & Saturday 9.00am-3:00pm). Duration of Program – Our MBA program consists of 12 courses, a student can take up to 4 courses in... [-]

MBA Marketing

IAE Nice Graduate School of Management
Campus Full time 6 - 18 months September 2017 France Nice

You want to change your professional life or give a different shape to your career, but you do not have any business background? The French Riviera MBA is the program you need. The fast track program is a 6-month degree designed for executives and students willing to specialise and gain in-depth knowledge in the area of Marketing. The 18-month full MBA program, designed for executives and students without any previous business background, offers from the general introductory business fundamentals, to the most specialised courses in the area of marketing. [+]

MBA Programs in Marketing Studies. MBA Marketing Fast-Track This Master of Business Administration is a 6-month degree designed for executives and students willing to specialise and gain in-depth knowledge in the area of Marketing. You have achieved a solid experience in business, completed business graduate studies, and you want to step up to higher management positions in the marketing sector, or become a global consultant in marketing: this is the degree you need. Our MBA is conceived to give you the ability to take your career to the next level. You will gain more than expertise in business administration: you will acquire lifelong tools to achieve your ambitions and dreams. Cohorts are composed of a maximum of 18 students per major, 35 for the core courses. 80% of your fellow students and 60% of your instructors are international. 40% of the MBA candidates are executives and 70% of the Faculty members are hands-on business practitioners. This environment ensures you effective and high interactive lectures, where scholars from different horizons, backgrounds, ages and countries meet and share their knowledge and experience. Your courses are scheduled three days a week over twenty-five weeks, in order to allow you to study and work at the same time if you so choose. International candidates holding a student VISA are allowed to work up to 20 hours per week during their stay in France. If you are an executive or an employee, you may complete your MBA without leaving your actual position. The total coursework... [-]