MBA Programs in Marketing Studies

Compare 39 MBA Programs in Marketing Studies

Marketing Studies

A Master in Business Administration degree, or MBA, is a popular choice among students seeking a graduate degree. It helps students further their education, learn more about the business world, and gain an edge in a competitive job market. Many students choose to seek an MBA in a specialized area, such as marketing. However, many students wonder, what is an MBA in Marketing.

An MBA in Marketing is a business graduate degree that focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research. An MBA might also include courses in building campaigns, strategic planning, consumer behavior, analysis of demand, and cost volume and profit. Curriculums and programs can vary.

Students that obtain an MBA in Marketing gain a number of benefits. For one, they are better equipped to do their current jobs and have greater marketing abilities. However, they also have a number of secondary benefits, since an MBA indicates that a job candidate is more qualified than a comparable job candidate without an MBA. This not only helps the graduate obtain a job, but it can also improve his or her opportunities for career advancement.

The cost of an MBA can vary from school to school, and may also depend on factors such as financial aid, the nationality of the institution, and the time it takes to complete the degree. Prospective students should thoroughly research a program to ensure that it is a good fit before enrolling.

Obtaining an MBA in Marketing opens up a number of possible career opportunities, such as market researcher, analyst, branding specialist, public relations manager, or social media marketer. In addition, those with degrees in marketing can seek non-corporate jobs; they might work in government, join a non-profit organization, or even start their own businesses.

There are a number of different marketing MBA programs, ranging from large foreign universities to online courses. If you’re interested in an MBA in Marketing, it’s time to begin your search. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Mba Spécialisémarketing Digital And E-business

ESLSCA Business School
Campus Full time October 2018 France Paris

Specialized MBA Digital Marketing and E-Business is designed for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals, with some years of experience, seeking to advance their craft. [+]

The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy.

Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations.... [-]


Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters February 2018 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


MBA Digital Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time Part time 1 - 2 years August 2018 United Kingdom Nottingham + 1 more

Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realise your full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. It is widely recognised as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher. [+]

Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realise your full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognised postgraduate management degree in the world, and there's a good reason why. It is widely recognised as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher.

The MBA Digital Marketing will allow you to develop a critical understanding of the theoretical techniques, concepts and methods employed in digital marketing. You will assess how contemporary digital marketing practices are applied to support communication objectives through the application of theory, research and established a practice.... [-]


Master of Business Administration in Marketing

Canadian University Dubai
Campus Full time 3 semesters September 2018 United Arab Emirates Dubai

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management. [+]

The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE.

Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths

Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow.... [-]


Specialized MBA - Digital Marketing

EDC Ecole des Dirigeants & Créateurs d’Enterprise
Campus Full time 2 years April 2018 France Paris

The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]

A dynamic, growing sector

The constant evolution of the market requires innovative and agile management approaches:

Mastery of the modes of communication adapted to the new networks of exchanges Exploring Big Data and its Implications in Digital Strategies Optimization of the chain of acquisition and customer loyalty Value creation and sustainable customer relationship monitoring

Strong hiring of graduates in digital:

Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web publishers, search engines, control rooms and desks trading ...

The traditional trades disrupted by digital require new skills, for example:... [-]


MBA International Business SMART ENTRY - International Marketing (90 ECTS)

IUBH Campus Studies (for NON-EU students)
Online & Campus Combined Full time 3 semesters Open Enrollment Germany Berlin Bad Honnef + 1 more

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. [+]

Career branding: increase your marketing expertise

In the context of globalisation and the international orientation of companies, the career prospects for MBA graduates are excellent. This programme offers both business and non-business graduates the opportunity to extend their managerial skills. With an MBA in International Business, you will, therefore, develop and strengthen your entrepreneurial mindset and gain the leadership skills required to increase your value in the job market and future-proof your career. The MBA International Business – Marketing can be a very beneficial qualification to take as it enhances both skills and knowledge in the marketing sector. By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level.... [-]


MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years June 2018 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


MBA Marketing

IAE Nice Graduate School of Management
Campus Full time 6 - 18 months September 2018 France Nice

You want to change your professional life or give a different shape to your career, but you do not have any business background? The French Riviera MBA is the program you need. The fast-track program is a 6-month degree designed for executives and students willing to specialize and gain in-depth knowledge in the area of Marketing. The 18-month full MBA program, designed for executives and students without any previous business background, offers from the general introductory business fundamentals to the most specialized courses in the area of marketing. [+]

MBA Marketing Fast-Track

This Master of Business Administration is a 6-month degree designed for executives and students willing to specialize and gain in-depth knowledge in the area of Marketing.

You have achieved a solid experience in business, completed business graduate studies, and you want to step up to higher management positions in the marketing sector or become a global consultant in marketing: this is the degree you need.

Our MBA is conceived to give you the ability to take your career to the next level. You will gain more than expertise in business administration: you will acquire lifelong tools to achieve your ambitions and dreams.

Cohorts are composed of a maximum of 18 students per major, 35 for the core courses. 80% of your fellow students and 60% of your instructors are international. 40% of the MBA candidates are executives and 70% of the Faculty members are hands-on business practitioners.... [-]


MBA International Marketing, Coventry University, UK

INTI International University & Colleges, Malaysia
Campus Full time Part time 1 - 2 years September 2018 Malaysia Subang Jaya Batu Pahat + 2 more

The MBA in International Marketing has been designed for students to undertake the academic modules along with either an individual project based on internship, consultancy or an academic dissertation. We equip graduates with profound knowledge in strategy, marketing, leadership, finance, global business and creativity. [+]

Highlights

Identical award from Coventry University(cU), UK Teaching and learning materials used are from Coventry University, UK Coursework is moderated by the faculty members from the UK to ensure the graduate outcome quality Focused on developing employability skills Dedicated modules focused on building essential soft skills for better career prospects Gain real work experience through INTI employer’s project Professional workshop series Industry engagements via employer projects Guaranteed internships placement* Flexible programme structure 100% coursework Options to complete with dissertations, internship or consulting project Global exposure via option to transfer to Coventry University London campus for degree completion Overview ... [-]

MBA in International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months September 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. [+]

The key points of the MBA ISC Paris:

Full-Time program 12 or 16 months (6 months practical mission) AACSB accredited, recognized by the French Ministry of Education Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year The strength of the network of more than 16,000 alumni of ISC Paris International dimension: high cultural diversity and profiles, high-level international faculty Campus: Paris

ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five-year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals... [-]


MBA in Marketing

HOFSTRA UNIVERSITY
Campus Full time Part time September 2018 USA Hempstead

The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its student's decision analysis skills and a strategic perspective of business problems. [+]

Objectives of the MBA Program

The MBA program prepares students for managerial positions in various types of organizations. The program builds on core business competencies and functional specialization to impart to its student's decision analysis skills and a strategic perspective of business problems.

Admission Criteria

Applicants for admission to the MBA program must hold a baccalaureate degree from an accredited institution. No specific undergraduate course of study is required for admission, nor is any specific course of undergraduate study recommended for those students planning to pursue these degrees. Undergraduate majors represented in the MBA program include, but are not limited to, business, education, the natural and social sciences, engineering, the humanities, and nursing.... [-]


MBA in Communication & Public Relations

EU Business School
Campus Full time Part time 1 - 2 years January 2018 Switzerland Geneva Spain Barcelona Montreux Germany Munich + 6 more

This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns. [+]

Consumers have become active participants in the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus ... [-]

Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2018 USA University Park

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 18 months September 2018 Czech Republic Prague

The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. [+]

MBA with a Concentration in Marketing

The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

This 18-month lifelong education MBA program of weekend study (2 weekends per month)* leads to an IACBE-accredited Master's of Business Administration (MBA) degree from the University of New York in Prague. You will take a core set of 10 courses providing you with a solid foundation in international business and then 4 additional courses in Marketing.... [-]


MBA in Business Administration: Marketing

University of Nicosia
Campus Full time Part time 3 semesters September 2018 Cyprus Nicosia + 1 more

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast-changing environment. [+]

Duration (years): 1.5 years Qualification Awarded: Master of Business Administration Level of Qualification: Master Degree (2nd Cycle) Language of Instruction: English and Greek Mode of Study: Full-time or Part-time Minimum ECTS Credits: 90 Profile of the Programme

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast-changing environment. This programme aims to be highly integrated into context and practical by remaining close to actual business practice. It aspires to assist students to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions.... [-]