MBA Programs in Marketing Studies

Compare 43 MBA Programs in Marketing Studies

Marketing Studies

A Master in Business Administration degree, or MBA, is a popular choice among students seeking a graduate degree. It helps students further their education, learn more about the business world, and gain an edge in a competitive job market. Many students choose to seek an MBA in a specialized area, such as marketing. However, many students wonder, what is an MBA in Marketing.

An MBA in Marketing is a business graduate degree that focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research. An MBA might also include courses in building campaigns, strategic planning, consumer behavior, analysis of demand, and cost volume and profit. Curriculums and programs can vary.

Students that obtain an MBA in Marketing gain a number of benefits. For one, they are better equipped to do their current jobs and have greater marketing abilities. However, they also have a number of secondary benefits, since an MBA indicates that a job candidate is more qualified than a comparable job candidate without an MBA. This not only helps the graduate obtain a job, but it can also improve his or her opportunities for career advancement.

The cost of an MBA can vary from school to school, and may also depend on factors such as financial aid, the nationality of the institution, and the time it takes to complete the degree. Prospective students should thoroughly research a program to ensure that it is a good fit before enrolling.

Obtaining an MBA in Marketing opens up a number of possible career opportunities, such as market researcher, analyst, branding specialist, public relations manager, or social media marketer. In addition, those with degrees in marketing can seek non-corporate jobs; they might work in government, join a non-profit organization, or even start their own businesses.

There are a number of different marketing MBA programs, ranging from large foreign universities to online courses. If you’re interested in an MBA in Marketing, it’s time to begin your search. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master of Business Administration (MBA): Emphasis E-Marketing

National American University
Campus Full time Part time September 2018 USA Austin

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus. [+]

The Master of Business Administration program provides students with the opportunity to advance their knowledge and skills in the field of business. Students may come from a business undergraduate degree or may elect to complete the foundational courses in order to ensure that all students enter the program with a solid background in the field of business. The core program courses provide students with an opportunity to enhance their analytical and practical skills in the areas of accounting, finance, economics, information systems, marketing, quantitative methods, and leadership. The emphasis areas provide students with an opportunity to tailor the program to help them to meet their specific career goals.... [-]


MASTER OF BUSINESS ADMINISTRATION IN INTERNATIONAL MANAGEMENT AND MARKETING

California Intercontinental University
Campus 18 months September 2018 USA Irvine

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization. [+]

Overview

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization.

Program Competencies and Learning Objectives

Upon Successful completion of this program, students will be able to:... [-]


MBA in Digital Marketing

Geneva Business School Barcelona Campus
Campus Full time 18 months September 2018 Spain Barcelona

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2018 USA State College

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes.

Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights ... [-]

MBA in Digital Marketing

Geneva Business School (GBS)
Campus Full time 18 months September 2018 Switzerland Geneva Spain Barcelona + 2 more

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways. [+]

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

Be able to effectively publish and manage content for business growth.

Acquire expertise in using Google analytics and various data analysis software.

Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.... [-]


MBA Digital Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time Part time 1 - 2 years August 2018 United Kingdom Nottingham + 1 more

Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realize your full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognized postgraduate management degree in the world, and there's a good reason why. It is widely recognized as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher. [+]

Our outstanding MBA Digital Marketing course offers you a truly life-changing experience and an exceptional opportunity to realize your full potential. The Master of Business Administration (MBA) is the most coveted and internationally recognized postgraduate management degree in the world, and there's a good reason why. It is widely recognized as a passport to a successful management career, enabling managers with a functionalist role to take on a more senior, strategic position, and empowering senior managers to gain the in-depth, strategic knowledge they need to climb even higher.

The MBA Digital Marketing will allow you to develop a critical understanding of the theoretical techniques, concepts, and methods employed in digital marketing. You will assess how contemporary digital marketing practices are applied to support communication objectives through the application of theory, research and established a practice.... [-]


MSc International Business and Marketing

ISC Paris Business School
Campus Full time 12 - 16 months October 2018 France Paris

ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. [+]

The key points of the MSc ISC Paris:

16-month or 12-month Full-Time program (6 months practical project) AACSB accredited Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc) Companies relations department and 60,000 job offers each year Alumni network (more than 16,000 members) International dimension: high cultural diversity and profiles, high-level international faculty Full English Campus: Paris

ADMISSIONS REQUIREMENTS

a minimum of 3 years' of Higher education

CAREER & JOB OPPORTUNITIES

Export Business Manager, International Product Manager, International Marketing Analyst, International Trader... [-]


MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 19 months October 2018 Czech Republic Prague

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. [+]

A UNYP MBA with a focus in Marketing will help you target your career for the right audience

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Specialized marketing courses:

Marketing Research Consumer Behavior & Neuromarketing Strategic Marketing Management Brand Management 10 Reasons to Enroll in the UNYP MBA Program Improve your global employment prospects Increase your earning potential Hone your leadership skills Learn in a local and international environment Sharpen your decision-making abilities Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning Understand new issues in business and management to better succeed in a competitive international environment Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations Apply your new skills at work the next day Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE) ... [-]

MBA Digital Society

Estonian Business School (EBS)
Campus Full time 2 years September 2018 Estonia Tallinn

The unique Master programme in Digital Society at Estonian Business School provides you with the knowledge, skills and experience to manage and lead the digital transformation in businesses, organisations and in society at large. You will learn the management of digital transformation in the environment which is one of the world’s most digital societies – Estonia, and at EBS which is one of the leading business schools with more than 25 years of experience in business and management education in the region with campuses in Estonia and Finland. In strong collaboration with industry and public sector, you will learn and experience how digital transformation initiatives are created, developed and managed. How it has changed the nature of how businesses and organisations operate and create value for stakeholders in a new reality. [+]

MBA in Digital Society is a masters programme that aims

To give managers, specialists and consultants knowledge and skills in corporate and organisation management in a digitalizing society. To simplify the development of new business and digital technologies and their implementation in the main operations of a company or organisation. To enable the programme participants to create an international network of students, companies and organisations. To support the implementation of the Smart Specialisation Strategy and the internationalisation of a country as a digital society by developing digital and business technology management competencies in companies and organisations. We expect managers, area managers and specialists in companies and public organisations, consultants to take part in the studies. ... [-]

MBA in Marketing

Northwest Missouri State University
Campus Full time Part time 1 - 2 years August 2018 USA Maryville + 1 more

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]

A master’s degree in Business Administration involves the study of management – that is, the process of organizing and directing resources, which includes people, finances, materials, and information.

Managers must not only understand these functions and their interrelationships but also how a rapidly changing marketplace affects them. As described by the Graduate Management Admissions Council, “the modern manager is a part forecaster, part problem-solver, part supervisor, and part personal example to others.” Northwest’s MBA program will help you prepare for the challenges you will face in the new millennium.

Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. ... [-]


MBA in Marketing

Ajman University
Campus Full time August 2018 United Arab Emirates Ajman

The AU MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs. [+]

Distinguishing Features

The AU MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs.

Marketing

The courses in this track/concentration offer knowledge of marketing and help students to develop a wide array of practical skills in the area of marketing management.

The goals of the program are to:

To help students become knowledgeable in the core business functions including accounting, marketing, finance, and information systems and operations management. To provide students with an in-depth knowledge of one of the chosen tracks such as finance, marketing, and human resource management. To help students acquire leadership, team-building, communication and problem-solving skills. Further to prepare them to be able to manage ethical issues and multi-cultural diversity needed for managerial positions. To prepare students to be proficient in finding scientific solutions for business-related problems and be able to evaluate the business environment and utilize the decision-making technique/s relevant to a given situation. Learning Outcomes MBA graduates will be able to demonstrate knowledge of accounting, marketing, finance, information systems, and operations management. Graduates will prepare technical reports and make presentations on topical issues in accounting, marketing, finance, information systems, and operations management, which will be graded. MBA graduates will be able to demonstrate in-depth theoretical and applied knowledge in one of the subject area tracks such as Marketing, Financial Management, and Human Resource Management. Various instruments such as assignments, case analyses, quizzes, examinations, reports, and presentations will be used to... [-]

Specialized MBA - Digital Marketing

EDC Ecole des Dirigeants & Créateurs d’Enterprise
Campus Full time 2 years April 2019 France Paris

The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]

A dynamic, growing sector

The constant evolution of the market requires innovative and agile management approaches:

Mastery of the modes of communication adapted to the new networks of exchanges Exploring Big Data and its Implications in Digital Strategies Optimization of the chain of acquisition and customer loyalty Value creation and sustainable customer relationship monitoring

Strong hiring of graduates in digital:

Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web publishers, search engines, control rooms and desks trading ...

The traditional trades disrupted by digital require new skills, for example:... [-]


MBA in Communication & Public Relations

EU Business School
Campus Full time Part time 1 - 2 years January 2019 Switzerland Geneva Spain Barcelona Montreux Germany Munich + 6 more

This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns. [+]

Consumers have become active participants in the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus ... [-]

Master of Business Administration (MBA) in International Business - Marketing Specialization

New European College
Campus Full time 3 semesters October 2018 Germany Munich

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]

The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education.

With our MBA in International Business, you will gain the necessary skills and tools to be able to take over challenging positions with managerial responsibility. For students without previous education in Business, the MBA is the perfect program to qualify yourself for managerial positions.

Our MBA in International Business is connecting theory and practice and is taught by instructors with significant experience in their profession. Small groups allow for a very interactive education. As our MBA students need to have job experience to be able to enroll, the individual experiences and backgrounds of each and every student make classes even more enjoyable. Our faculty members use activating elements such as case studies, simulations, projects and presentations to give every student an opportunity to easily connect the gained knowledge with their personal experiences.... [-]


Master of Business Administration in Marketing

Canadian University Dubai
Campus Full time 3 semesters September 2018 United Arab Emirates Dubai

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management. [+]

The structure of the Master of Business Administration reflects the findings of a research survey conducted by the School of Business Administration focusing on the current and future needs of a cross-section of organizations across the UAE.

Therefore, the program is of great strategic relevance and offers practical and analytical solutions for the problems and challenges facing industry and other organizations in the Gulf region. Our Key Strengths

Our MBA program, offered by the School of Business Administration, focuses on meeting the current and future needs of business and government leaders in the Gulf region. The dynamic and competitive business environment of the 21st century calls for new management and leadership skills – our MBA will prepare you today, for the challenges of tomorrow.... [-]