A Master in Business Administration degree, or MBA, is a popular choice among students seeking a graduate degree. It helps students further their education, learn more about the business world, and gain an edge in a competitive job market. Many students choose to seek an MBA in a specialized area, such as marketing. However, many students wonder, what is an MBA in Marketing.
An MBA in Marketing is a business graduate degree that focuses on marketing and communication with customers and clients. The general goal of marketing is to increase sales and build a company, which often involves corporate branding, communication, advertising, public relations, and market research. An MBA might also include courses in building campaigns, strategic planning, consumer behavior, analysis of demand, and cost volume and profit. Curriculums and programs can vary.
Students that obtain an MBA in Marketing gain a number of benefits. For one, they are better equipped to do their current jobs and have greater marketing abilities. However, they also have a number of secondary benefits, since an MBA indicates that a job candidate is more qualified than a comparable job candidate without an MBA. This not only helps the graduate obtain a job, but it can also improve his or her opportunities for career advancement.
The cost of an MBA can vary from school to school, and may also depend on factors such as financial aid, the nationality of the institution, and the time it takes to complete the degree. Prospective students should thoroughly research a program to ensure that it is a good fit before enrolling.
Obtaining an MBA in Marketing opens up a number of possible career opportunities, such as market researcher, analyst, branding specialist, public relations manager, or social media marketer. In addition, those with degrees in marketing can seek non-corporate jobs; they might work in government, join a non-profit organization, or even start their own businesses.
There are a number of different marketing MBA programs, ranging from large foreign universities to online courses. If you’re interested in an MBA in Marketing, it’s time to begin your search. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. [+]
ATMU’s MBA Accelerated Program aims to bridge the gap between theoretical knowledge and strategic application, with a focus on peer-learning and on-site implementation. Graduates of this program will be exposed to all the necessary operations of a functional organization including, but not limited to: marketing, finance, accounting, operations, and human resources. Under the tutelage of global, hand-picked faculty with considerable real-world experience from both academia and industry, ATMU students will be exposed to expertise that is tempered by real-life skill. [+]
Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways. [+]
The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization. [+]
The Master of Business Administration (MBA), has become the academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with a truly international business education. [+]
The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development, and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]
The unique Master programme in Digital Society at Estonian Business School provides you with the knowledge, skills and experience to manage and lead the digital transformation in businesses, organisations and in society at large. You will learn the management of digital transformation in the environment which is one of the world’s most digital societies – Estonia, and at EBS which is one of the leading business schools with more than 25 years of experience in business and management education in the region with campuses in Estonia and Finland. In strong collaboration with industry and public sector, you will learn and experience how digital transformation initiatives are created, developed and managed. How it has changed the nature of how businesses and organisations operate and create value for stakeholders in a new reality. [+]
This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication, and ethics while addressing a wide range of communication and publicity concerns. [+]
Northwest’s MBA program gives you an opportunity to be a business leader by developing skills in ethical decision making, financial planning, quantitative analysis, policy formulation and interpersonal relationships, as well as an understanding of the emerging global economy. The program focuses on developing business foundations and then applying this background to business problems in functional areas. You will discover how management skills are applied to achieving business and organizational goals. By learning how to recognize and solve operational problems, the MBA graduate obtains the maximum flexibility vital in today’s dynamic society and multinational environment. [+]
The AU MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs. [+]
The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management. [+]
The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. [+]
ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening this MSc. This program is aiming at international markets and products, as an MSc in marketing techniques in an international environment. [+]
The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]
The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market. [+]
