The one year MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for marketing professionals who are looking forward to a ... [+]

Overview

In today’s market, the marketing department plays a major role in managing products and brands and reaching to customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment. A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing, and customer relationship management. The Marketing Management (MM) specialization cover the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch, and Management, Market Entry Strategies, and Distribution. The program will also cover the modules on product strategies and pricing.... [-]

United Arab Emirates , Sharjah , Oman , Oman Online , Saudi Arabia , Saudi Arabia Online , Singapore , Singapore Online , Bahrain , Bahrain Online , India , India Online , Dubai , Canada , Canada Online , Nigeria , Nigeria Online , Mumbai , Bengaluru , Abu Dhabi , Malaysia , Malaysia Online , United Kingdom , London , Riyadh , Jeddah , Dammam + 23 More

September 2019

1 year

Campus

Online

MBA in Marketing Management

Imperial School of Management

MBA in Marketing management adds to our list of Accredited MBA programs in the UAE. It suits both online or onsite study modes as well as a blended mode. ... [+]

MBA in Marketing management adds to our list of Accredited MBA programs in the UAE. It suits both online or onsite study modes as well as a blended mode. Through this, we have many professionals now able to acquire an Italian Online MBA in the Middle East Region.

As a business school, ISM understands the role of Marketing management as a pillar of setting, driving and sustaining a business. Further to the Foundation and Core Courses, this MBA program extends more into Marketing management as a component.

Marketing management decisions are based on strong knowledge of marketing functions and clear understanding and application of supervisory and managerial techniques. These are deeply and keenly addressed in our concentration Course in the MBA in Marketing Management. The Concentration courses for this MBA program are as shown below:... [-]

United Arab Emirates , United Arab Emirates Online , Sharjah

Open Enrollment

Full-time

12 months

Campus

Online

Degrees

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