MBA Programs in Marketing Management

Compare 13 MBA Programs in Marketing Management

Marketing Management

An enforceable and effective marketing plan is crucial to any business’ success, regardless of the industry it is in. However, the success of any marketing campaign relies on those managing it. An MBA in Marketing Management equips those interested in the marketing field with the skills necessary to handle complex marketing campaigns.

Those who want to pursue a career in marketing often wonder, “What is an MBA in Marketing Management?” This advanced degree prepares students to understand the various factors that affect markets and provides them with the knowledge needed to formulate business strategies that will meet marketing and sales needs. Students enrolled in this program can expect to take a variety of different classes which may include market research, consumer behavior, new business ventures, customer relations, and marketing communications.

Many students interested in an MBA in Marketing Management already know what the basics of an effective marketing campaign include. However, an advanced degree in marketing provides students with an added edge in their field that may allow them to advance in their careers quickly and sustain success on whatever projects they work on.

Those who ask, “What is an MBA in Marketing Management?” are generally interested in how much acquiring this degree may cost. Prospective students should be aware that the costs of these programs vary by the institution, location, and types of courses offered.

Graduates of this program can obtain a career in a variety of different marketing-related fields. Jobs may be available in technology, retail, media, and event planning industries. Some of the most common careers for those with this degree include marketing managers, advertising managers, market research analysts, and public relations specialists.

 

Many marketing management programs may be available to interested students online. This type of program may be beneficial for those who require a flexible schedule or live in a remote location. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form. 

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MBA, Leadership and Change Management

Concordia University Chicago
Campus or Online Open Enrollment USA Chicago

Were you born to lead? The current economic environment requires successful businesses to use resources creatively and effectively. There is an increasing need for leaders who can guide an organization in adapting to changing environments and consumer needs. Many businesses seek out managers with strong leadership skills who adjust well in a changing environment. [+]

MBA Programs in Marketing Management. Were you born to lead? The current economic environment requires successful businesses to use resources creatively and effectively. There is an increasing need for leaders who can guide an organization in adapting to changing environments and consumer needs. Many businesses seek out managers with strong leadership skills who adjust well in a changing environment. Learning Objectives Concordia University Chicago's MBA specialization and certificate in leadership and change management will build the business fundamentals you need to advance your career while focusing on leading people and organizations. The courses are designed to help students understand the value of an array of leadership theories, the intercultural impact of leadership practice, and the intricacies of facilitating strategic change. Students develop servant leadership, interpersonal, and influencing skills to effectively shape group change. Graduates will successfully champion systemic change while achieving their organization’s mission. Career Possibilities Executive leadership: CEO, CMO, COO Entrepreneur/Small-business owner Human resource manager Global manager Consultant Demand for MBA Graduates According to the Graduate Management Admission Council® survey of 185 companies in 33 countries worldwide, 87-percent of employers plan to maintain (43%) or increase (43%) headcounts for new MBA hires. Forty-one respondents are affiliated with companies in the Fortune 500, and include 22 from Fortune 100 firms. [-]

MBA in Design Management

EU Business School
Campus Full time Part time 1 - 2 years October 2017 Spain Barcelona Switzerland Geneva Montreux Germany Munich + 6 more

Under the academic supervision of Pierre Keller, former director of ECAL (École Cantonale d'Art de Lausanne), the Design Management MBA program is the first of its kind at EU. Participants will gain a general understanding of design history and esthetics, as well as learning how to best apply them to good business and management practices. [+]

Design is a ubiquitous discipline that extends into every sector of business. With the increase of social and virtual channels, a company has more options than ever to promote its products and brands. A practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to good business and productive management practices. Duration: Three terms Start Dates: October, January, March Teaching Language: English Dual Degree On Campus MSc in International Management For students who do not have two years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London MBA For students who have two or more years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners. Career Counseling: EU has departments on each campus to help students find jobs in their field of study. Admission Requirements: Students must have a bachelor’s degree from an accredited college or university.... [-]

MBA in Marketing Management in Madrid

GBSB Global Business School
Campus Full time 9 months October 2017 Spain Madrid

The MBA in Marketing Management in Madrid focuses on global market trends, marketing strategy, innovative marketing communications, market research, product development, brand management and promotion. [+]

MBA Programs in Marketing Management. Why MBA in Marketing Management in Madrid Study Business Administration at a Business School Where “Digital” is at Its Core. GBSB. Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies Program Description The MBA in Marketing Management in Madrid program at GBSB Global applies the latest teaching methodology, case studies, situational analysis, simulation games and hands-on classes that provide practical knowledge that is applicable to the dynamic, modern business environment. This MBA in Marketing Management in Madrid prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. MBA students develop a greater cultural intelligence and awareness, enabling them to work effectively with people who have vastly different values and behaviors. The MBA in Marketing Management in Madrid is a transformational program, that inspires students to grow both personally and professionally. It is one of the most pioneering MBA in Spain which aims to change the very concept of business education and prepares responsible, innovative and truly global business leaders. The MBA in Marketing Management in Madrid program is focused on sustainable practices, business ethics, entrepreneurial spirit, strong leadership skills and innovative problem solving, preparing business professionals that will drive the world to change and transform the future of... [-]

MBA in Marketing Management in Barcelona

GBSB Global Business School
Campus Full time 9 months October 2017 Spain Barcelona

The MBA in Marketing Management in Barcelona program includes core managerial and analytical courses, such as operations management, financial accounting and strategic management, which provide students with the knowledge and skills essential for top managerial positions. At the same time, this MBA in Barcelona offers students an opportunity to obtain an advanced, specialized education in various areas of marketing. [+]

Why MBA in Marketing Management in Barcelona Study Business Administration at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition. Earn Accreditation in addition to your master degree through the ACCA, the renowned international Association of Chartered Certified Accountants Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies Product Description The MBA in Marketing Management in Barcelona program includes core managerial and analytical courses, such as operations management, financial accounting and strategic management, which provide students with the knowledge and skills essential for top managerial positions. At the same time, this MBA in Barcelona offers students an opportunity to obtain an advanced, specialized education in various areas of marketing. The MBA in Marketing Management in Barcelona teaches students about global market trends, marketing strategies, innovative marketing communications, market research, product development, brand management, and promotions. The MBA in Marketing Management in Barcelona program at GBSB Global Business School applies the latest teaching methodology, case studies, situational analysis, simulation games and hands-on classes that provide practical knowledge that is applicable to the dynamic, modern business environment. MBA in Marketing Management students gain the tools, learn specialized theory, and participate in critical thinking and learning-by-doing projects in the areas of brand management, sales management, digital marketing, market research, and product development. The MBA in Marketing Management... [-]

Master of Business Administration (M.B.A.) Marketing Management

Stamford International University
Campus Full time Part time 12 - 18 months July 2018 Thailand Bangkok + 1 more

Industry Developed Curriculum. Real world experience and interactive academic approach. [+]

MBA Programs in Marketing Management. - Industry Developed Curriculum. - Real world experience and interactive academic approach. - Fast Track MBA Program with flexible study options: Study in the Full-Time MBA Program and graduate in 12 months. Study in the Part-Time Weekend MBA Program -- only 1 day per week and graduate in 18 months. - Modern Block Course System. - Dedicated local and international faculty members with strong academic background and professional experience. - International Opportunities – Double Degree Programs, Study Abroad Opportunities and Study Tours. - Corporate socialization and networking. - Career Service Guaranteed. Subject List MKT 545 Consumer Behaviors MKT 568 Integrated Marketing Communications MKT 570 Strategic Marketing MKT 533 Innovative Marketing MKT 560 Digital Marketing MKT 573 Brand Management MKT 574 Product Management MKT 575 Current Issues in Marketing Management MKT 578 International Marketing in ASEAN [-]

Penn State Smeal MBA - Marketing

Smeal College of Business, Penn State
Campus Full time 2 years September 2017 USA University Park

The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. [+]

Penn State Smeal MBA - Marketing The Penn State Smeal marketing concentration features a set of courses designed to enhance your knowledge of consumer behavior, brand development and equity, frameworks for strategic management and communications, as well as technologies that enhance marketing functions and processes. Marketing Course Highlights New Product Development and Management: Identify business opportunity, understand potential customer needs, and develop a new product from concept to virtual prototype. Consumer Behavior: Gain knowledge on theories and concepts from psychology, sociology, economics, and other disciplines that are useful in understanding and marketing to consumers. Brand Management: Examine and understand the process of building, designing, measuring, and maintaining brand equity. Marketing Faculty Highlights Smeal Marketing faculty members are well respected in the field, and the department itself is consistently ranked among the top 10 worldwide for research productivity according to the University of Texas at Dallas Research Rankings. Smeal Marketing faculty who teach in the MBA Program include: Ralph Oliva: Longtime marketing executive at Texas Instruments and former executive director of the Institute for the Study of Business Markets. Meg Meloy: Former faculty member at Cornell with research exploring how moods influence consumer behavior. Wayne DeSarbo: Marketing research consultant to firms such as Pfizer, Merck, and Motorola, with expertise in areas such as positioning, consumer choice, and market segmentation. IN FOCUS: INSTITUTE FOR THE STUDY OF BUSINESS MARKETS ISBM is a research center headquartered at Penn State featuring a global network of researchers and member firms that focus on business-to-business marketing... [-]

Two-Year Bentley MBA

Bentley University Graduate School of Business
Campus Full time 2 years September 2017 USA Waltham

The Emerging Leaders MBA at the Bentley Graduate Business School is a two-year, full-time program designed for students with relatively little or no work experience. [+]

MBA Programs in Marketing Management. The Emerging Leaders MBA at the Bentley Graduate Business School is a two-year, full-time program designed for students with relatively little or no work experience. Candidates range from recent college graduates to those with three years of professional employment. The program provides a solid foundation in the major areas of business, upon which students can build by taking advanced courses and concentrations. Today’s young business leaders need both breadth and depth of expertise. Elective courses in the Emerging Leaders MBA program let you pursue a specialty that adds value for a future employer. You can customize your degree by choosing from eight concentrations: Accountancy Business Analytics Economics of Financial Markets Finance Information Systems and Technology Law and Taxation Leadership (formerly titled Management) Marketing Dual Degrees Students in the Emerging Leaders MBA Program can combine their degree with one of six Master of Science offerings at Bentley. Integrating the general business skills acquired through the MBA with the focused expertise of an MS degree offers a distinctive set of qualifications for your job search. Credits from four courses apply to both degrees, so you can earn the valuable extra credential by completing six additional courses. Tuition for the Emerging Leaders MBA program does not include Master of Science courses; they are charged at the regular per-course rate. Student Profile The Emerging Leaders MBA (Full-Time, Two Years) is designed for young people who want to launch their career with an added credential of high value to potential... [-]

Denver MBA (Full-Time MBA)

University of Denver | Daniels College of Business
Campus Full time August 2018 USA Denver

The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. [+]

THE MBA, REINVENTED: WHY & HOW The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. The three core components of the MBA experience are based upon what we call the Daniels Method, a unique blend of real-time learning, market-connectivity and leadership development: Challenge-driven Education Work on real-time business issues affecting domestic and international markets. Think creatively, collaborate and problem solve all in a competitive environment. Market-Based Prepare to pass the market test. Our students become complete individuals by mastering what is taught in the classroom while tackling actual challenges and solving them in the real world. Personalized Leadership Receive personal ongoing leadership training from world-class executive coaches to develop the self-awareness, savvy and grit required by today’s employers. You can find a detailed brochure for the Denver MBA here THE PROGRAM The center of gravity in The Denver MBA is a set of four core business challenges. The challenges include an enterprise, corporate, social good and global challenge. You do them in small teams with a faculty advisor, business professional and personal coach. Challenges and classes happen simultaneously. What you learn in the morning you try out in the afternoon, then come back to class again with a clearer idea of what you do and don’t understand,... [-]

MBA in Sport Management and Marketing

Geneva Business School (GBS)
Campus Full time Part time 18 months September 2017 Switzerland Geneva Spain Barcelona + 3 more

The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry. [+]

MBA Programs in Marketing Management. The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry. Facts Duration: 18 months Credits: 90 ECTS Language: English Intakes: February and September Degree Awarded: Master of Business Administration Major in Sport Management. Exchange Program: Rotate between Geneva and Barcelona campuses. We offer the opportunity of studying in both campuses during the 18 month master program. Internships: Students have internship opportunities with important companies. Location: Geneva and Barcelona Program The international nature of GBS has led to the development of a system that combines the European approach of using ECTS credits with a curriculum structure that is commonly implemented in the United States. Each program major allows students to study general education, core and elective subjects which cover 80% of all curriculums, 20% dedicated to orientation subjects related to their specific major, these subjects are unique for each Program. Orientation Subjects  Media Relations & Communications in Sport International Sport Federations & Organizations Sport Organizations Strategic Management The Football Business Talent Managing in the Sport Industry Sport Industry Innovation, Creativity & Entrepreneurship Career Options Product Management Director Gameday Operations Manager Public Relations Sport Marketing Analyst Athletic Director Sports Agent Event Manager Marketing Director Social Media Manager Application and Admissions Selection Criteria GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills... [-]

MBA in Marketing

University Of Professional Studies Accra
Campus Full time 24 months September 2017 Ghana Accra

The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing. [+]

MBA in Marketing Programme Objectives: The programme is designed to equip students with the essential knowledge and skills involved in the practice of marketing in international and local organisations and to ensure that students are adequately equipped to create a marketing-led organisation and produce marketers who would be responsible for continuing self-development in marketing. Target Applicants: Corporate marketing executives, managers in non-governmental organisations, corporate managers, academics, and managers of academic institutions, consultants, researchers,pharmacists, and leaders in all sectors as well as aspiring graduate students who want to be more effective in today’s challenging business environment by acquiring an advanced qualification in Marketing are encouraged to apply. Duration: 24 months Entry Requirements: Applicants seeking admission into the MBA in Marketing programmes must: Have a good first degree from a recognised university/institution preferably second class lower or better in any discipline or, Have relevant recognized full professional qualification (Chartered level) Eg.CIM or, International applicants with first degree equivalent and English language proficiency can apply for consideration or, Have other qualifications with relevant working experience. [-]

Mba In Strategic Marketing And Retail

Grupo Tiradentes
Campus Full time 429 hours March 2018 Brazil Aracaju

Teachers with theoretical and practical experience in Strategic Marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules. [+]

MBA Programs in Marketing Management. Differentials Course Teachers with theoretical and practical experience in Strategic marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules. Goals Among the main goals of the MBA, we can highlight: To provide the necessary knowledge in practice directed to the planning, development and control of activities related to the Retail Marketing. Empowering Learners with technical tools and establish necessary parameters to address issues unique to central themes of Strategic Marketing. Direct special attention to sales techniques and promotions carried out by competitive markets and high performance. TARGET AUDIENCE Professionals working in retail or wish to develop their skills aimed at Marketing. METHODOLOGY The course will be developed through various teaching / learning techniques in order to allow active student participation in the construction of knowledge. Professor provide monitoring school material. Will be used, according to the nature and appropriateness of each discipline, various methods such as case studies, games and simulations, conferences, lectures, seminars, directed studies, group work, practical classes in laboratories, debates and exchanges experiments. [-]

Master in Business Administration with Specialization in Marketing and Sales

Universidad Ana G. Méndez
Campus Full time September 2017 Puerto Rico Puerto Rico (US) Online

This specialty presents the student with the function, theory and modern practices of the element of trade within organizations. In addition, promote the technical competition and the development of ability to make market investigations, marketing planning, sales forecast and promotion campaign. [+]

This specialty presents the student with the function, theory and modern practices of the element of trade within organizations. In addition, promote the technical competition and the development of ability to make market investigations, marketing planning, sales forecast and promotion campaign. Core courses Managing Organizations Technology and Information Management Marketing Management Managerial Finance* Accounting for Decision Making* Business Economics Quantitative Methods andBusiness Statistics Specialization courses Integrated Marketing Communications Marketing Research CRM: Increasing Customer Value Sales Management Consumer Behavior Elective courses International Marketing Services Marketing Brand Management Supply Chain Management for Marketing Capstone course Knowledge Integration in Business Administration [-]

MBA

Suleman Dawood School of Business
Campus Full time 2 years August 2018 Pakistan Lahore

The Masters of Business Administration (MBA) programme at the Suleman Dawood School of Business (SDSB) at LUMS provides an intense and demanding academic experience, involving two years of full-time study. [+]

MBA Programs in Marketing Management. Why LUMS MBA? "I joined LUMS in summer of 1991 at the old campus. For our summer orientation among other things, we were introduced to computers and given two floppies each! Coming from a background of traditional classrooms, the case method of teaching felt intimidating. I was fortunate to have been taught by the founding faculty of LUMS, with less than 100 students on the campus. I made lifelong friendships during my time at LUMS. While WAC was a back breaker the lure of Halwa Puri breakfast kept us going, not to forget the midnight basketball matches. Would not mind doing it all over again!" Aali Shafi MBA 1993, Executive Vice President & Business Head, MCB Bank Ltd "Being an entrepreneur, I have experienced the support of the LUMS network first hand. It’s great to have connections and friends in nearly every company in Pakistan. LUMS alumni are always very supportive and you can easily get a chance to pitch your products as an entrepreneur." Sharjeel Minhas MBA 2012, Entrepreneur, Emirates Security Services, Agro Industries "We do a lot of Harvard cases during the MBA and since most of the Harvard students go on to establish start-ups, it is inspiring for us. We feel that after doing MBA from LUMS, we have the necessary skills to start a business and make it successful." Hashim Akbar MBA 2015 "The Unique Selling Point of the LUMS MBA programme is the resources including students, faculty and guest speakers... [-]