With the advent of digital media, the business of publishing has undergone radical changes over the past few decades. Earning a Master of Business Administration in Publishing is a great way to stay current with publication trends, as well as gain a sound understanding of effective digital publication strategies.
What is an MBA in Publishing? It is a graduate business degree that focuses on the publication industry. In addition to attending classes addressing the core concepts of business administration, this course of study tends to also examine supply chain management, sales and marketing as related to the publishing industry. Much focus may be put on digital media and marketing, such as search engine optimization. Before graduating, a thesis or project may be required. Students may also need to complete an internship before their studies are through.
Earning a master’s degree of business administration in publishing is a great way to break into a competitive field. Even for those who do not go into the publishing industry, the skills learned with such a degree easily transfer to many aspects of business, making it useful wherever you end up employed. Many courses may also be completed online, which is great for distance learners.
The cost of earning an MBA depends on where you enroll and how long the program lasts. You will want to consider online course costs versus the costs of attending classes on campus. Thoroughly research your program in order to understand what your degree will cost in the end.
After earning an MBA in Publishing, graduates may go on to pursue careers at publishing agencies all over the world. Many graduates earn positions as directors and managers over certain publishing departments. Responsibilities in such positions often include developing marketing campaigns and strategies, as well as analysis of currently employed strategies.
It is often easy to apply for an MBA program online. You may need to have a relevant bachelor’s degree and pass the GRE or GMAT before getting accepted to a program. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.