MBA Programs in Marketing Management

Compare 37 MBA Programs in Marketing Management

MBA Marketing Management

An enforceable and effective marketing plan is crucial to any business’ success, regardless of the industry it is in. However, the success of any marketing campaign relies on those managing it. An MBA in Marketing Management equips those interested in the marketing field with the skills necessary to handle complex marketing campaigns.

Those who want to pursue a career in marketing often wonder, “What is an MBA in Marketing Management?” This advanced degree prepares students to understand the various factors that affect markets and provides them with the knowledge needed to formulate business strategies that will meet marketing and sales needs. Students enrolled in this program can expect to take a variety of different classes which may include market research, consumer behavior, new business ventures, customer relations, and marketing communications.

Many students interested in an MBA in Marketing Management already know what the basics of an effective marketing campaign include. However, an advanced degree in marketing provides students with an added edge in their field that may allow them to advance in their careers quickly and sustain success on whatever projects they work on.

Those who ask, “What is an MBA in Marketing Management?” are generally interested in how much acquiring this degree may cost. Prospective students should be aware that the costs of these programs vary by the institution, location, and types of courses offered.

Graduates of this program can obtain a career in a variety of different marketing-related fields. Jobs may be available in technology, retail, media, and event planning industries. Some of the most common careers for those with this degree include marketing managers, advertising managers, market research analysts, and public relations specialists.

 

Many marketing management programs may be available to interested students online. This type of program may be beneficial for those who require a flexible schedule or live in a remote location. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form. 

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MBA in Design Management

EU Business School
Campus Full time Part time 1 - 2 years March 2017 Spain Barcelona Switzerland Geneva Montreux + 4 more

Under the academic supervision of Pierre Keller, former director of <strong>ECAL (École Cantonale d'Art de Lausanne), the Design Management MBA program</strong> is the first of its kind at EU. Participants will gain a general understanding of design history and esthetics, as well as learning how to best apply them to good business and management practices. [+]

MBA Programs in Marketing Management. Design is a ubiquitous discipline that extends into every sector of business. With the increase of social and virtual channels, a company has more options than ever to promote its products and brands. A practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to good business and productive management practices. Duration: Three terms Start Dates: October, January, March Teaching Language: English Dual Degree On Campus MSc in International Management For students who do not have two years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London MBA For students who have two or more years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners. Career Counseling: EU has departments on each campus to help students find jobs in their field of study. Admission Requirements: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level. Admission period: Year round. Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. They will also know how to incorporate design into the modern world of business. Employability Design Management professionals can seek employment as: - brand strategists - advertising executives - product developers - project managers - marketing managers - business directors Requirements Proof of English fluency: TOEFL score 233 (computer-based), 577 (paper-based), 89 (Internet-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent Candidates must also meet two of the following: A minimum grade point average (GPA) of 3.0 on a 4.0 scale A satisfactory score on the GMAT or GRE 2+ years of professional work experience (may include military service) Students not meeting these criteria will have an interview with the Dean and will be considered on a merit basis. For more information please contact the Admissions Department of your chosen campus. [-]

Master of Business Administration (M.B.A.) Marketing Management

Stamford International University
Campus Full time Part time 12 - 18 months July 2017 Thailand Bangkok + 1 more

Industry Developed Curriculum. Real world experience and interactive academic approach. [+]

- Industry Developed Curriculum. - Real world experience and interactive academic approach. - Fast Track MBA Program with flexible study options: Study in the Full-Time MBA Program and graduate in 12 months. Study in the Part-Time Weekend MBA Program -- only 1 day per week and graduate in 18 months. - Modern Block Course System. - Dedicated local and international faculty members with strong academic background and professional experience. - International Opportunities – Double Degree Programs, Study Abroad Opportunities and Study Tours. - Corporate socialization and networking. - Career Service Guaranteed. Subject List MKT 545 Consumer Behaviors MKT 568 Integrated Marketing Communications MKT 570 Strategic Marketing MKT 533 Innovative Marketing MKT 560 Digital Marketing MKT 573 Brand Management MKT 574 Product Management MKT 575 Current Issues in Marketing Management MKT 578 International Marketing in ASEAN [-]

MBA

Rensselaer Polytechnic Institute, Lally School of Management
Campus Full time 1 - 2 years August 2017 USA Troy

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. [+]

MBA

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. Why Choose the Lally MBA?

Learn to manage innovation that is driven by novel technology. Become a person of influence in growing, technology based companies. Immerse yourself in an entrepreneurial environment. Learn how the basics of business are enhanced through the use of technology. Pursue a variety of courses and gain depth in one or two concentration areas. Apply a portfolio of technology management tools. Develop an entrepreneurial mindset that you can use in start-ups or established businesses. Develop expertise through internships and partnerships with well-respected business organizations Return to the job market in a timely manner to apply new knowledge and skills. Benefit from career resources and professional development support and workshops. ... [-]

MBA International Business SMART ENTRY - International Marketing (90 ECTS)

IUBH School of Business and Management
Online & Campus Combined Full time 3 semesters Open Enrollment Germany Berlin

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. [+]

Career branding: increase your marketing expertise In the context of globalisation and the international orientation of companies, the career prospects for MBA graduates are excellent. This programme offers both business and non-business graduates the opportunity to extend their managerial skills. With an MBA in International Business you will therefore develop and strengthen your entrepreneurial mind-set and gain the leadership skills required to increase your value in the job market and future proof your career. The MBA International Business – Marketing can be a very beneficial qualification to take as it enhances both skills and knowledge in the marketing sector. By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. Use our SMART ENTRY option for greater flexibility No need to put your career on hold for 1 year or more to do an MBA: With our flexible Smart Entry study model you can benefit from both online and on campus interaction. After starting your first semester online, and once you are ready to relocate, you take your studies to Berlin - Germany’s hot spot n° 1 and the leading European city in terms of innovation and start-ups. On our recently opened Campus Berlin you will study in state-of-the-art classrooms, network with other international students and dive into the local culture of one of Germany’s most exciting cities. Smart Entry: An Intelligent Step in Your Personal Career Strategy You want to take your career to the next level, but you are reluctant to put your already promising position on hold for 1 year or more? You missed the last intake but do not want to wait until the next intake starts? This is exactly what we created our smart entry study model for. So make the smart choice, earn a top-ranked MBA, and become a thought leader in your industry! Online learning The highly interactive online courses are taught via case studies, group projects and online seminars. Online courses give participants the chance to read, research, work on assignments at their leisure, from any location, at any time. After the first online study semester, the SMART ENTRY MBA International Business – Marketing gives you full flexibility: you can continue online with the second semester and only do the 3rd semester on campus, or you can come on campus for the remaining 2 semesters. On campus Dive into the local culture and take advantage of all the opportunities that Europe’s new start-up Capital has to offer. Berlin is Germany's Hot Spot No.1: international, intercultural and the leading German city in terms of innovation and contemporary culture. Exchange with your fellow international students, build your career network, and experience on-campus and off-campus life in Germany’s most exciting city. Facts & Figures MBA International Business SMART ENTRY · International Marketing · 90 ECTS Degree: Master of Business Administration Duration of study: 3 semesters (2 semesters study + 1 semester Capstone Project) ECTS-Credits: 90 Studies: full-time Language of instruction: English Study model: Semester 1: Online | Semester 2: Online or On campus | Semester 3: On campus Campus: Berlin Start: from October 2016, anytime Unique programme features Maximum flexibility One semester online + one semester online/on campus (entirely your choice) + one semester on campus Start SMART and enter your studies right away (online), and from the comfort of your own home. Continue on campus with the second semester and get all the benefits of face-to-face learning. Post-study work option: 18 months, Schengen Area Skilled professionals are in very high demand in Germany, which creates extensive career opportunities for you. International graduates who have spent their last semester in Germany are automatically granted a job-search visa of up to 18 months. Exciting city, up-to-date campus Study at the very heart of Europe and experience Berlin‘s rich and vibrant lifestyle! Home to a lively multicultural community, students will not have to look far to find like-minded friends, whatever their interests and activities. Right in the centre of Germany’s capital, the IUBH Campus is just a short distance away from some of Berlin’s most important landmarks. 100% English All courses, seminars etc. all held completely in English All course materials are in English All IUBH staff is fluent in English Outstanding Teaching and Individual Attention Renowned professors from abroad and faculty with international experience teach and pass on their practical knowledge in a personal and supportive context Intensive work in small study groups with an international profile (About 20 students) Individual support from professors and lecturers Practice-Oriented Through and Through Consistently high practical orientation Academic knowledge is consequently taught in case studies, project work and applied research projects Your benefits at IUBH Faculty with international business, consulting and academic experience Instruction in small, international groups, in English, online and on campus Exclusive campus community - faculty and staff know you by name Theory and practice combined in case studies and projects with international organisations Opportunity to develop the social, professional and intercultural skills you will need to work in management Global network of industry contacts Extensive, foreign language programme [-]

MBA in Marketing

Ajman University
Campus Full time Part time 2 - 4 years September 2017 United Arab Emirates Ajman + 1 more

The AUST MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs. [+]

MBA Programs in Marketing Management. Overview Distinguishing Features The AUST MBA program seeks to satisfy the quality assurance standards set by world-class business programs accreditation organizations such as AACSB and the Association of MBAs. Program Objectives To train students in the theoretical and applied aspects of the core business functions such as accounting, marketing, finance, information systems and operations management. To train students thoroughly in one of the subject area specializations such as Marketing, Financial Management, and Human Resource Management. To ensure, with the help of course offering and case studies, that the students communicate effectively, and provide leadership ability, and team-building skills. To train students to manage ethical issues and multicultural diversity. To equip students with the techniques and strategic tools to recognize, comprehend and analyze the various dimensions of business environment. To promote scholarly research for finding solutions for real-life business problems for the benefit of the academia, business organizations, community and the nation. Curriculum Core Courses (21 Credits) 471004 Operations Management 471005 Business Research Methods 471006 International Business 472002 Financial Accounting 472003 Corporate Finance 473001 Marketing Management 474001 Human Resource Management Track Options (12 Credits) Marketing 473002 Service Marketing 473003 International Marketing 473004 Marketing Strategy (Capstone Course) 473005 Retail Management 473006 Promotion Management Capstone Course (3 credit hours) 471007 Strategic Management Learning Resources Students have access to all the learning resources offered by AUST – library, computer labs, Internet and web platforms, online international business game competitions with students of other eminent institutions, databases for academic journals, and resources of collaborating institutions. The MBA courses ensure an optimum classroom learning environment to achieve the program’s objectives. Knowledge, comprehension, application, analysis, synthesis and evaluation are emphasized in the design and delivery of courses. The system of instruction employed in the MBA program provides a new learning approach that is student-centered and involves discussions, participation, and shared responsibility for learning, co-operation, case analysis, examinations and expert role responsibilities. The use of technology, simulation and the synthesis of expert knowledge applicable to business organizations in the new economic environment will be the key focus points designed to enhance and ensure the program’s academic quality. Attendance Policy Students are expected to attend and fully participate in all classes. A minimum of 75 percent attendance will be required in each course registered. Academic Standing for Graduate Students If the student’s GPA is less than 3.0 after the second semester, he/she will be placed on probation. If the student does not raise his/her CGPA to 3.0 in the following semester, he/she will be placed on a second probation. If the student fails to raise his/her GPA to 3.0 in the following semester, the student will be dismissed from the program. The Graduate program coordinator may advise an academically warned student to repeat one or more courses to increase his/her chances to raise his/her CGPA to 3.0. Time Allowed to Complete the MBA Program The study time for the MBA program is normally two years or four semesters. However, the maximum time allowed to complete the program is 4 years or 8 regular semesters Study Load for Graduate Students The study load for a full-time MBA student may rise up to four courses (12 credit hours) per semester depending on his / her CGPA. Graduation Requirements A student will be awarded the degree of Master of Business Administration upon meeting the following requirements: Completion of the required MBA courses : 12 courses of 3 credit hours each Achievement of a CGPA of not less than 3.0 Admission Requirements In accordance with the University requirements for graduate degrees, a candidate to be admitted into the MBA program must fulfill the following requirements: Hold a Bachelor's degree in Business Administration or a related field from a UAE-recognized university with a minimum cumulative GPA of 3.0/4.0. Students enrolled into the MBA program without prior course work in the business areas are required to complete the following five foundation courses and obtain an average “B” grade to be admitted to the program. Foundation Courses: 410808 Organizational Theory & Design 102211 Statistics for Business 400393 Microeconomics 400292 Principles of Accounting I 400396 Fundamentals of Finance Students with a GPA below 3 may be admitted conditionally. A minimum score of 550 on paper based TOEFL or 6 on IELTS (or its equivalent). An Interview with the MBA Admission Committee. Transfer Students from Accredited Institutions Graduate students from accredited institutions of higher education may apply for admission in an AUST MBA program. Documents Required for Admission to a Graduate Program Completed Application Form UAE Secondary School Certificate, or its equivalent Certified copy of the Bachelors degree certificate or its equivalent, Certified copy of the Grade Transcript Certificate of proficiency in English Language, Photocopy of valid Passport A copy of UAE ID Card for UAE residents Health Certificate, issued by a University doctor Certificate of good conduct, issued by an official body Six recent passport-size photographs 2 Reference Letters A written commitment signed by the applicant that he/she will observe university rules and regulations Admission Validity Admission to the MBA program is valid for at most two semesters. If an admitted student does not join the program within this period, the admission offer will be cancelled. [-]

Master of Business Administration (12 Month MBA)

CTS College of Business and Computer Science
Campus Full time Part time 12 months Open Enrollment Trinidad and Tobago Trinidad & Tobago Online + 1 more

The AIB 12 Month MBA offers graduates numerous opportunities and can be a deciding factor in promotions for a managerial or executive position. Students can do a Generic MBA or they can specialise in areas such as Human Resource Management, Marketing Management, Logistics and Supply Chain, Entrepreneurial Management or Finance. [+]

The fast track to success. Whether you are looking to grow or start a business, climb the corporate ladder, increase your salary, change your career path, maintain your current position or just get qualified - the 12 Month MBA, while you work, will get you there sooner. Created by academic and business leaders to flex around your work and personal needs - the 12 Month MBA will complement your life, not complicate it. CTS College is pleased to announce our offering of the Australian Institute of Business MBA programme. Our classes for the MBA programme are extremely flexible with options for Saturday or Sunday classes. Our lecturers for the MBA programme are industry leaders in their subject area. 12 Month MBA (Master of Business Administration) Snapshot ACCELERATED - Same content, shorter course duration. ACCREDITED - Fully accredited within the Australian Qualifications Framework (AQF). PRACTICAL - Work-applied learning approach. ACCESSIBLE - Enrol based on management experience alone or previous study. FLEXIBLE - Take up to 3 years to complete, if you need the extra time. GLOBAL - 9 locations in 5 countries. CONVENIENT - Weekend workshops rather than week-day lectures. MULTIPLE QUALIFICATIONS - Get qualified at every stage of your MBA. NETWORKING - Build contacts with executives locally, nationally and internationally. ACHIEVABLE - Open-book exam and take-home assignment. AFFORDABLE - Low course fees but high return on investment. Get qualified before you graduate. The 12 Month MBA offers graduates numerous opportunities and can be a deciding factor in promotions for a managerial or executive position. Students can undertake a ‘generic’ MBA or choose to specialise in areas such as Human Resource Management, Marketing Management, Logistics and Supply Chain Management, Entrepreneurial Management or Finance. Students from different backgrounds can benefit from this programme as the 12 Month MBA provides fundamental knowledge that can be applied to any discipline. An MBA increases job opportunities, better qualifies students for a chance at career advancement or helps them to effectively start and run their own business. Students must enroll for a minimum of 4 MBA subjects each semester (excluding re-sits). The maximum period allowed to undertake all 12 MBA subjects is 3 years. Therefore students must enroll in a minimum of 4 subjects per year. Subjects available Applicants must choose the stream/specialisation they wish to undertake before submitting their application to CTS College. Students pursuing the ‘generic’ MBA are required to complete all 7 core subjects, 4 elective subjects and a final project. Students who have opted to specialise must complete all 7 core subjects, 4 specialisation subjects and a final project. Core Subjects Leadership Strategic Human Resource Management Strategic Management Financial Management Marketing Management Corporate Governance Operations Management Elective Subjects International Business Business to Business Marketing Integrated Marketing Communication New Product Management Entrepreneurship New Venture Creation Franchising International Business Finance Corporate Finance Financial Markets and Institutions Investment Management Managing People in a Global Context Strategic Human Resource Development Performance and Compensation Management Managing Change Project Management Integrated Logistics Management Strategic Supply Chain Management No Degree? No problem. We understand that not everyone has taken the traditional route to get to where they are. Many of our students have not completed a first degree but may have years of management or business experience. Others have formal qualifications but not much work experience. The 12 Month MBA will take you where you want to go, regardless of where you have been. Applicants who wish to undertake the MBA course must satisfy the following minimum entry criteria for the first stage of the course, namely the Graduate Certificate in Management: A qualification deemed equivalent to an Australian Bachelor’s degree, preferably with some professional practice; or A qualification deemed equivalent to an Australian Advanced Diploma with at least 3 years relevant work experience; or A minimum of 3 years of verifiable managerial experience deemed acceptable by AIB. [-]

MBA in e-Marketing (12-Months)

Bangkok School of Management
Online & Campus Combined Part time 12 - 18 months August 2017 Thailand Bangkok

The programme has the following aims: To enable the advanced study of organisations, their management and the changing external context in which they operate; To introduce the on-going evolutionary aspect of e-Marketing, gaining further understanding of how businesses operate in the new age economy; ... [+]

MBA Programs in Marketing Management. Degree programme objectives The programme has the following aims: To enable the advanced study of organisations, their management and the changing external context in which they operate To introduce the on-going evolutionary aspect of e-Marketing, gaining further understanding of how businesses operate in the new age economy Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large. Benefits At the end of the programme the successful student will have the ability to: Demonstrate critical understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organisations. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers/leaders in an increasingly complex and dynamic environment. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios. Demonstrate and apply independent research and critical skills enabling the investigation and evaluation of valid and relevant management issues and practices. Demonstrate initiative, insight, attitudes of responsibility and ethical leadership in the development of the strategic management agenda in the organization the participant works in or expected to work in the future. Programme Content Compulsory Courses Managing Business Strategy Managerial Accounting Marketing Management Managing Human Capital Leading Organisation Financial Management Managing Operations Dissertation Elective Course e-Marketing Entry Requirements A Bachelor’s Degree qualification in any subject from a recognized institution. A professional qualification equivalent to a degree and a minimum of two years of working experience Mature and high potential candidates without degree or equivalent qualifications but hold Diplomas or Advanced Diplomas with more than six years of work experience of which at least two years are at supervisory – managerial level. Mature and high potential candidates without Diploma qualifications but with more than 8 years of work experience of which at least 3 years are at supervisory – managerial levels. Demonstrate English Language proficiency in order to participate in the programme taught in English. [-]

MBA in Business Administration: Marketing

University of Nicosia
Campus Full time Part time 3 semesters September 2017 Cyprus Nicosia Greece Athens + 3 more

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. [+]

Duration (years): 1.5 years Qualification Awarded: Master of Business Administration Level of Qualification: Master Degree (2nd Cycle) Language of Instruction: English and Greek Mode of Study: Full-time or Part-time Minimum Credits: 36 Minimum ECTS Credits: 90 Profile of the Programme: The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. This programme aims to offer a programme that is highly integrated in context and practical by remaining close to actual business practice. It aspires to assist students develop the ability to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions. More specifically the programme’s main objectives include: 1. Equipping students with all necessary skills, attitudes and approach to guide their decisions as business executives 2. Developing students’ abilities to handle today’s problems and prospects for business organizations functioning in a competitive world 3. Allowing students to develop their theoretical and practical skills and knowledge 4. Enhancing intellectual development and student graduate maturity 5. Assisting the students to analyse, examine, investigate and compose the new knowledge and competencies they will acquire 6. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual academic as well as practical implications. 7. Securing the necessary level of education for obtaining specialized knowledge and competencies and demonstrating mental independence 8. Offering an insight into professional possibilities and modern organizations functioning in the context of today’s competitive world 9. Providing participating students with the skills necessary to guide both their short and long-term decisions. 10. Providing international management education to its participants that will enable them to become effective general managers anywhere in today’s globally competitive environment 11. Providing students with graduate level of business education focusing on both theories and research from a holistic business point of view 12. Providing students with the necessary skills, attitudes and approach to guide their decisions as business executives 13. Providing students the ability to handle today’s problems and prospect for business organizations functioning in a competitive world 14. Giving emphasis on European and International business perspectives Career Prospects: We expect our students to come from Management or Senior Management positions at different areas of private interest and organizations within government and industry both locally and abroad. Companies like Royal Dutch Airlines, Revlon, Tradex, Cyprus Telecommunication Authority, Cyprus Electricity Authority, Air Trans, Cybarco, Demstar, Addidas and many more. Positions held by some of our graduates include, Marketing Director, Commercial Finance Manager, Public Relations Director and Financial Controller etc. During the past few years our graduates have been placed in different market positions. Quite a few have undertaken Bank positions, posts in off shore companies and in Academic institutions. Some of the posts include a consultant in the Ministry of Libya, Senior IT in a company in the United States of America, Director Manager of a major Granite company, Director of Demstar, Finance Director of a University and many more. Access to Further Studies: Many of our graduates of the MBA programme, have continued with Doctorates Degrees in Cyprus, Greece, UK and the USA. The MBA of the University of Nicosia is a stepping stone for further academic and professional studies. [-]

MBA in Sport Management and Marketing

Geneva Business School (GBS)
Campus Full time Part time 18 months September 2017 Switzerland Geneva Spain Barcelona + 3 more

The Master of Business Administration (MBA)is designed for students to stand out in skills of organization and communication so they have the tools to manage sport, events, teams, federation and sports clubs. [+]

The Master of Business Administration (MBA) is designed for students to stand out in skills of organization and communication so they have the tools to manage sport, events, teams, federation and sports clubs. The MBA in Sports Management and Marketing prepares candidates to manage sport marketing, financing, event promotion, communication, facility management, and development of sports branding. Candidates will be equipped to become effective leaders and managers in the sports industry. Facts Duration: 18 months Credits: 90 ECTS Language: English Intakes: February and September Degree Awarded: Master of Business Administration Major in Sport Management. Exchange Program: Rotate between campuses. We offer the opportunity of studying in all of our campuses during the 18 months of the master program. Internships: GBS work with the best and for the best. All of our students have guaranteed internships with the most important enterprises with world-wide recognition. Location: Geneva Campus and Barcelona Campus Program The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses, Elective Courses, Master Thesis and the following Orientation Courses. Career Options The program is of particular relevance to those working in, or planning to work in: Product Management Director Gameday Operations Manager Public Relations Sport Marketing Analyst Athletic Director Sports Agent Event Manager Marketing Director Social Media Manager Application and Admissions Selection Criteria GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills and a proven academic record. Admission Requirements Bachelor degree or equivalent in a related field (plus 2 years experience). For Executive Master, 5 years experience Completed application form with passport photo included Photocopy of all academic diplomas or certificates Official English exam results: IELTS 6.0, TOEFL IBT 70, proof of studying previously in an English speaking environment for a minimum of 3 years, or successful completion of the university’s admission examination. Photocopy of your passport Receipt for the payment of the application fee Curriculum Vitae (C.V.) Recommendation letter [-]

MBA in International Business and Marketing

ISC Paris Business School
Campus Full time September 2017 France Paris

Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have [+]

Consumer behavior is changing fast as information is easily available and worldwide product supply has already entered our homes. International influence is shaping our environment and we have to better understand changes in consumer expectations. ISC Paris has decided to reinforce its commitment to marketing management by opening a new MBA. This program is aiming at international markets and products, as an MBA in marketing techniques in an international environment. CAREER AND JOB OPPORTUNITIES: EXPORT BUSINESS MANAGER, INTERNATIONAL PRODUCT MANAGER, INTERNATIONAL MARKETING ANALYST, INTERNATIONAL TRADER Objective Clever marketing drives profit, product longevity, and brand loyalty: everything companies are looking for. As most of the business players look at taking their brands into new markets and channels, International MBA in Business & Marketing explores marketing on a global scale. This program provides you valuable general skills in management and strategy. The participants will be trained with specialized skills in market research, branding, consumer behavior, sales, and new product development. This combined business and marketing education prepares participants for various careers that go beyond functional marketing. Activities you can join: in retail, fashion, technology, branding, financial services, consumer goods, sustainable development. Website Creation: The e-Commerce digital trend aims to look at the changes happening in terms of e-Commerce in the digital era. It is absolutely crucial to identify how consumers are making use of online tools to purchase travel related products and services and relate that back to what organizations should do in terms of making use of the power of e-Commerce. This course presents theory and practices to get familiar with the latest trends in an e-Marketing strategy. We first introduce an up to-date presentation of the market trends before presenting the different types of consumer behaviors. We conclude by creating a responsive website dedicated to promote another website by creating a campaign using Internet tools. The main objective of this course is to familiarize the learner with the latest trends in e-Marketing and e-Commerce by reading, writing and implementing skills and tools used in the industry. The learner will need to create several accounts on social media platforms, curation platforms and other necessary websites. A familiar use of Internet is necessary, as some knowledge in HTML and graphic software’s in order to create interesting visuals for the website as well as for the advertising campaign. Programs: International marketing International trade International environment Export market entry strategies Export entry modes Strategic options of the company in the international markets Market research at an international level International policy of the product Pricing policy Direction of international sales International communication International marketing planning Organization, coordination and control of international marketing Ethical and social aspects [-]

MBA in Luxury Marketing

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Part time 15 months September 2017 France Paris

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. [+]

MBA Programs in Marketing Management. Specialized MBA in Luxury Marketing EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. ORGANIZATION EIML Paris' Specialized MBA in Luxury Marketing takes place over a period of 15 months (October N to December N+1). The rhythm of study is ocourses every Friday and one of out two Saturdays. Classes are off in August and during school holidays. EIML Paris' Specialized MBA in Luxury Marketing is divided into three semesters each comprising of one or more major goals: Goal of 1st semester: The fundamentals of management In the first semester students have the opportunity to choose between a French curriculum and an English curriculum. - Marketing Management - Communication - Globalization and Luxury Brands - Luxury and Fashion Consumer Behavior - Financial management - Organizational Behavior - Human ressources management - Intercultural Management - Introduction to french civilisation Goal of 2nd semester: Management techniques and marketing of luxury During the 2nd semester courses are taught in English only. - Luxury Brand management - Market surveys and panels in luxury - History of art - Luxury codes - Luxury quality management - Licensing in luxury - Sponsoring - Product Management and Retailing - Luxury distribution - Luxury purchasing management - Creation project: technical, commercial and legal issues - Business Plan for Entrepreneurs - Business consultant in luxury - Strategy and communication in luxury - E business and social network in luxury - Ethics and sustainable development in luxury Goal of 3rd semester: The specifics of five major sectors of luxury Finally, during the third semester, entirely taught in English, students apprehend the great luxury sectors through specialized courses and sectorial case studies. - The fashion industry (sectoral case study, knowledge of colors, fabrics, materials) - The beauty industry (case study sectoral knowledge of cosmetics, perfumes) - The jewelry industry (case study segment, product knowledge and gemology) - The tourism and hospitality industries (sector case study, visits to palaces, luxury travel) - The gastronomy and oenology industry (sectorial case study, visiting vineyards and workshops) Graduation - Degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. - MBA specialized in Luxury Marketing [-]

Online MBA - Marketing

Averett University Online
Online Full time September 2017 USA Danville

Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). [+]

MBA — Marketing Concentration

Elevate your marketing skills to keep pace with today’s gbal business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). The online MBA in Marketing degree will prepare you to take the next step in your marketing management career. Goals and Course Topics If your job involves identifying new product opportunities, analyzing consumer behavior and/or communicating your company’s products and services, the Marketing MBA program will take your expertise to the next level and allow you to take online marketing courses. Marketing MBA graduates have the skills to develop evidence-based marketing strategies for global audiences. Marketing MBA Concentrations The online MBA Marketing program covers the same advanced business administration topics presented in the main-track MBA, plus specialized marketing courses in: Market research project design and analysis Brand management Marketing to global audiences Consumer behavior and marketing influence The program ends with a capstone research project to allow you to demonstrate your mastery of key concepts and focus on a particular marketing area or problem of interest. Learning experiences throughout the program emphasize quantitative analysis and practical application of theoretical concepts. MBA in Marketing Format The MBA in Marketing program is formatted for in-depth study and accelerated completion. Students will take specialized online marketing courses. Small classes allow productive discussions and personal attention from your instructor. Who This Marketing MBA Program Is For The MBA in Marketing program is for working professionals from any background who hold a bachelor’s degree. We prefer applicants with official transcripts showing a 3.0 or higher GPA in the last 60 credits of bachelor degree study and at least three years of full-time work experience. You may be required to complete prerequisite courses if your bachelor’s degree is in a field unrelated to business or marketing. Contact us today or request more information on our MBA- Marketing program. Admissions requirements, transfer credit guidelines, and graduate requirements are outlined in our Catalog found at www.averett.edu. An Admissions Counselor will assist you with the admissions process for the MBA program. Official undergraduate transcripts evaluated by World Education Services (http://www.wes.org/) will need to be sent to the following address: Averett University, GPS Program, Attn: Christy Davis, 512 Bridge Street,Danville, Virginia,24541. [-]

MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 18 months September 2017 Czech Republic Prague

The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. [+]

MBA Programs in Marketing Management. MBA with a Concentration in Marketing The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. This 18-month lifelong education MBA program of weekend study (2 weekends per month)* leads to an IACBE-accredited Master's of Business Administration (MBA) degree from the University of New York in Prague. You will take a core set of 10 courses providing you with a solid foundation in international business and then 4 additional courses in Marketing. *UNYP provides light refreshments during the breaks to students on this program Prior to the start of the MBA program, UNYP provides, free of charge, a pre-MBA workshop in the principles of finance, accounting, marketing and management to ensure that you begin your studies well-prepared and on an equitable level with your fellow classmates. We are accepting applications now. MBA core courses: Organizational Behavior & Leadership International Marketing Management Financial Accounting Managerial Accounting Operations & Project Management Legal & Ethical Decision Making in Business Negotiation & Mediation Financial Management Innovations in Management Entrepreneurship Research Methods Seminar Economics & Development Workshops Apart from the core subjects, students complete courses in the following focus areas. Marketing Research Consumer Behavior & Neuromarketing Strategic Marketing Management Brand Management Consultancy Project After completing all courses, students undertake the role of an internal or external consultant and investigate a business problem with the aim of arriving at a feasible solution to the problem identified. In other words, a practical and methodical approach to problem solving, allowing each student to demonstrate their learning’s from throughout the program. Students will choose a mentor from among their professors to help guide them through the five month process. They will then discuss ideas for the project and come to an agreement based upon one of the following: identify system that is not functioning or needs redesign; identify a problem area that needs a solution; or create a new business. The idea is that a student can combine work and study by identifying an area in their job that either doesn’t work well or needs a totally new solution. The student then conducts primary and secondary research on the problem; analyses their findings and then translates those into a feasible solution to the problem. Basically, the student becomes a business consultant to the company. The student will turn in sections of the work to their mentors each month for critical feedback to help them streamline their work and stay on target. At the end of five months, the student binds their work and submits it to the mentor for grading. The UNYP MBA Program is accredited by the American accrediting body, the International Assembly for Collegiate Business Education (IACBE), and the Czech Association of MBAs (CAMBAS). UNYP is accredited by the British Accreditation Council (BAC) and UNYP is also a member of AACSB and CEEMAN, which we follow for the purpose of observing best practices in teaching business education in other regions of the world. [-]

Denver MBA (Full-Time MBA)

University of Denver | Daniels College of Business
Campus Full time August 2017 USA Denver

The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. [+]

THE MBA, REINVENTED: WHY & HOW The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. The three core components of the MBA experience are based upon what we call the Daniels Method, a unique blend of real-time learning, market-connectivity and leadership development: Challenge-driven Education Work on real-time business issues affecting domestic and international markets. Think creatively, collaborate and problem solve all in a competitive environment. Market-Based Prepare to pass the market test. Our students become complete individuals by mastering what is taught in the classroom while tackling actual challenges and solving them in the real world. Personalized Leadership Receive personal ongoing leadership training from world-class executive coaches to develop the self-awareness, savvy and grit required by today’s employers. You can find a detailed brochure for the Denver MBA here THE PROGRAM The center of gravity in The Denver MBA is a set of four core business challenges. The challenges include an enterprise, corporate, social good and global challenge. You do them in small teams with a faculty advisor, business professional and personal coach. Challenges and classes happen simultaneously. What you learn in the morning you try out in the afternoon, then come back to class again with a clearer idea of what you do and don’t understand, and what you do and don’t need to get the job done. You approach each challenge with a Personal Growth Agenda focused on professional competencies such as leadership, teamwork and the ability to deal with ambiguity. You use each challenge to hone strengths and overcome weaknesses. When one challenge is complete, you will refresh your growth plan to up your game in the next one—producing cumulative, exponential growth over time. It’s one of the three biggest innovations in the history of management education, geared toward elevating your performance and effectiveness as an MBA graduate. THE ENTERPRISE CHALLENGE The best and fastest way to learn how to do something new is to start from scratch—whether it is a new company or a new initiative inside a big organization. According to Forbes, Denver is ranked #2 for the best place to launch a startup. For the Enterprise Challenge, you will create your own start-up. You will interface with incubators, successful new businesses and new product launches for real-world learning. This foundational learning develops initiative and teaches how to act on ideas with limited structure. THE SOCIAL GOOD CHALLENGE Working with local partners, you will make a positive impact in a high need area. Facing constrained resources, you will apply your learning to help others by demonstrating measurable progress on a social improvement initiative. The initiative could be a sustainability/social responsibility challenge, a troublesome issue for a nonprofit or NGO, or another form of social impact. Your work will benefit society while you learn how to work in particularly ambiguous situations facing complex, difficult problems. THE CORPORATE CHALLENGE Working in a team, you will play an outside consultant role, providing value to corporate partners. Business problems will be solved and the solutions, in many cases, will be implemented. Centered on solving a problem while developing a value-creation opportunity in a working corporation, this challenge develops your ability to work in complex organizations—and to see what it takes to transform your academic training into real-world outcomes. THE GLOBAL CHALLENGE Working cross culturally on a major business issue, you will travel outside the U.S. to deal with a diverse set of ideas, points of view, customer types and more. These are all critical skills for effectiveness in any kind of business, whether a local business in a small town, a regional office or a major multinational. Examples include working with Newmont Mining to improve the success of a new mine opening in Suriname or working with Opera Software to create a marketing plan for their mobile browser in Indonesia. In the past, students have traveled to Tanzania, Brazil, Norway, Israel, Kenya, Peru, India, Cambodia and Uganda, to name a few. If you can perform when facing the complexity of a new country context, then you will be a high performer professionally. CONCENTRATIONS The Denver MBA includes six electives, four of which will comprise your concentration. You can select from one of the five concentrations listed here or customize your concentration: Accounting Daniels is a preferred hiring school for countless international, national and local accounting firms. Students can take courses in assurance, taxation, information technology and business valuation. Business Analytics Business Analytics is an exploding field with countless career opportunities. The curriculum focuses on the three pillars of business intelligence: data, analytics and business. Finance Master the analytical tools, theories and principles of finance that today’s employers demand. Focus on corporate finance or investment banking. Marketing If you have the passion for marketing, Daniels offers the purposeful, hands-on learning you need to succeed in this fast-paced field. Focus on Brand Management or Digital Marketing. Real Estate and the Built Environment To stand out in this field you need to understand the complete project life cycle. Prepare to be noticed as a leader with a focus on real estate, property development or integrated project delivery. Customized Customize your concentration with the guidance and approval of the Program Director and advising staff. PERSONALIZED CAREER DEVELOPMENT There are two distinct differences that characterize The Denver MBA in the area of career development. First, we built personalized career preparation into our challenge-driven education model. Your focus in the core challenges is informed, in part, by what you would like to achieve in your career. Yes, we help you write your résumé and prepare for interviews, but we also coach you for 20 months to develop the résumé necessary to make you the best possible candidate. Second, in The Denver MBA, we fully integrate career, academic and professional development advising. Experts designed your personal growth agenda to combine, follow and execute all three areas seamlessly. We help you land the right position by making sure you have the right preparation and the right stories to tell. Then we help you become comfortable telling those stories through interview coaching, résumé preparation and practicing your social and networking skills. Career development is at the heart of how The Denver MBA’s challenge-driven education ethos gives you the ability to stand out when seeking employment. In The Denver MBA, we use 360 reviews and related coaching to help you fine-tune your abilities and hone your résumé. Because we integrate career services and professional/academic development, the 360 produces a professional growth agenda that directly impacts your career. We do this throughout the program so you become progressively more skilled. We not only provide you with the reviews, we provide you with a detailed agenda for growth, an arena to carry out that agenda (the challenges) and personal coaching to support your development during this process. At the end of each challenge, your progress is assessed by the personal coach, peers and others in a Pulse 360 Review—part of the process for continual self- and career-development in preparation for the next challenge. As you progress, the focus shifts to different competencies, as the various moments of insight blend together to reveal increasingly complex and powerful development. You graduate from the program transformed, more mature and ready to lead. The professional growth agenda does not exist in a vacuum. Instead, your career aspirations serve as a guide. What is most relevant to your needs, your field of study and what your future employers and partners need—are key. ALL-INCLUSIVE TUITION The Denver MBA is a financial investment in your future. Like any sound investment, your MBA will yield positive outcomes for years to come. The Denver MBA has a unique, all-inclusive tuition structure. Your $83,000 investment includes tuition and the global challenge trip. Nominal University fees are additional. At Daniels, we partner with you to ensure that the process of financing your education is as simple as possible. A large majority of The Denver MBA students receive scholarships or graduate assistantships. Scholarship dollars offered to students range from $10,000 to $80,000. Other forms of financial assistance include federal and private loans. Merit-based scholarships and assistantships are offered to both domestic and international students at the time of acceptance based on the application for admission. A separate application is not required. Domestic Students: For all other government funding, you must first complete the Free Application for Federal Student Aid (FAFSA) at fafsa.ed.gov. If you are selected for verification, the Financial Aid Office will contact you to submit further documentation. [-]

Master of Science Business Administration (Major Finance, Marketing und CD)

University of Cologne Faculty of Management, Economics and Social Sciences
Campus Full time 4 semesters October 2017 Germany Cologne

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. [+]

MBA Programs in Marketing Management. The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. Being able to choose from six different special fields, you will select one major and start the focus on that respective field from the beginning. The focus can be put on the following disciplines within business administration: Accounting and Taxation (programme taught in English and German language) Corporate Development(programme totally taught in English language) Finance(programme totally taught in English language) Marketing (programme totally taught in English language) Media and Technology Management (programme taught in English and German language) Supply Chain Management(programme taught in English and German language) The Core and Advanced Section, which contains 18 credit points, will cover methodical basics of the respective major. The Specialisation Section teaches major-specific basics and, in addition, advanced skills within the same area. This section consists of 48 credit points. The Supplementary Section serves as an additional section to develop a more specific profile – either by deepening and specialising or by diversifying knowledge. Further modules from business administration as well as from social sciences or economics are available to students. This area covers 24 credit points. FINANCE Content The major in Finance seeks to convey know-how about capital market instruments as well as methods of internal business financing. In the banking and insurance sector, the subject of risk measurement and control has increasingly come to the fore owing to more stringent supervisory regulations. Priorities Finances, corporate finance, banking and insurance Career Prospects This major prepares students for a career in the finance sector – within enterprises, banks, insurance companies and other financial service providers, e.g. investment or leasing companies. Also finance departments in consulting and accounting firms afford a host of employment prospects. Jobs in investment banking, asset management and the corresponding areas of consultancy, as a rule, demand profound knowledge of corporate accounting and assessment as well as portfolio management. MARKETING Content The major in Marketing seeks to convey methods and instruments of market-oriented corporate management. The chairs involved collaborate extensively in empirically and internationally aligned teaching and research. In addition, the Department disposes of excellent contacts to numerous companies, economic institutes and consultancies. Many modules are offered in the English language. Priorities Customer management, brand management, market research Career Prospects Exchanges between enterprises and students are established and promoted through guest lectures and seminars, enabling students to appreciate the practical relevance of the knowledge they have acquired in their Master’s courses. The competencies gained in this major field of study above all prepare graduates for future management tasks as well as for leading positions in manufacturing and commercial enterprises, i.e. marketing and sales. CORPORATE DEVELOPMENT Content Methods and instruments of strategic corporate management and development as well as human resource management are conveyed in depth. Many of the modules are offered in the English language. Priorities Corporate development, strategic management and strategic human resource management Career Prospects These studies open up wide-ranging prospects for professional careers in both business management and consultancy, along with specialization options – depending on the subjects chosen – in human resource management or in strategic organizational design and development. This applies to private and public institutions as well as to the manifold activities in consulting. Admission requirements The admission requirements must be fulfilled until the application deadline: Bachelor's degree Application in the case of unfinished Bachelor studies: In cases where present Bachelor studies have not been fully completed, application is permitted if the candidate has earned at least 80% of the required credits and will have achieved the remaining results by 30 September at the latest. The specific admission criteria governing the designated course of study (including the overall grade) must already have been fulfilled on the basis of the exam results available at the time of application. Overall grade of at least 2.7 (German grade) in the Bachelor’s degree Fulfilment of the following subject-related requirements At least 48 ECTS credits in Business Administration At least 18 ECTS credits in Economics At least 15 ECTS credits in Statistics/Mathematics Language requirements: Englisch language skills at level B2. [-]