MBA Programs in Marketing Management

Compare 34 MBA Programs in Marketing Management

MBA Marketing Management

An enforceable and effective marketing plan is crucial to any business’ success, regardless of the industry it is in. However, the success of any marketing campaign relies on those managing it. An MBA in Marketing Management equips those interested in the marketing field with the skills necessary to handle complex marketing campaigns.

Those who want to pursue a career in marketing often wonder, “What is an MBA in Marketing Management?” This advanced degree prepares students to understand the various factors that affect markets and provides them with the knowledge needed to formulate business strategies that will meet marketing and sales needs. Students enrolled in this program can expect to take a variety of different classes which may include market research, consumer behavior, new business ventures, customer relations, and marketing communications.

Many students interested in an MBA in Marketing Management already know what the basics of an effective marketing campaign include. However, an advanced degree in marketing provides students with an added edge in their field that may allow them to advance in their careers quickly and sustain success on whatever projects they work on.

Those who ask, “What is an MBA in Marketing Management?” are generally interested in how much acquiring this degree may cost. Prospective students should be aware that the costs of these programs vary by the institution, location, and types of courses offered.

Graduates of this program can obtain a career in a variety of different marketing-related fields. Jobs may be available in technology, retail, media, and event planning industries. Some of the most common careers for those with this degree include marketing managers, advertising managers, market research analysts, and public relations specialists.

 

Many marketing management programs may be available to interested students online. This type of program may be beneficial for those who require a flexible schedule or live in a remote location. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form. 

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MBA in International Marketing

EU Business School
Campus Full time Part time 1 - 2 years October 2017 Spain Barcelona Switzerland Geneva Montreux Germany Munich + 6 more

This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing. [+]

MBA Programs in Marketing Management. The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus MSc in International Management For students who have less than two years of work experience Duration: Three terms Dual qualification: EU Switzerland private accredited MBA + an official MSc in International Management awarded by the University of Roehampton in London MBA For students who have two or more years of work experience Duration: Three terms Dual qualification: EU Switzerland private accredited MBA + an official MBA awarded by the University of Roehampton in London ... [-]

MBA

Rensselaer Polytechnic Institute, Lally School of Management
Campus Full time 1 - 2 years August 2017 USA Troy

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. [+]

MBA

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. Why Choose the Lally MBA?

Learn to manage innovation that is driven by novel technology. Become a person of influence in growing, technology based companies. Immerse yourself in an entrepreneurial environment. Learn how the basics of business are enhanced through the use of technology. Pursue a variety of courses and gain depth in one or two concentration areas. Apply a portfolio of technology management tools. Develop an entrepreneurial mindset that you can use in start-ups or established businesses. Develop expertise through internships and partnerships with well-respected business organizations Return to the job market in a timely manner to apply new knowledge and skills. Benefit from career resources and professional development support and workshops. ... [-]

Master of Business Administration (M.B.A.) Marketing Management

Stamford International University
Campus Full time Part time 12 - 18 months July 2017 Thailand Bangkok Hua Hin/Cha-am + 2 more

Industry Developed Curriculum. Real world experience and interactive academic approach. [+]

MBA Programs in Marketing Management. - Industry Developed Curriculum. - Real world experience and interactive academic approach. - Fast Track MBA Program with flexible study options: Study in the Full-Time MBA Program and graduate in 12 months. Study in the Part-Time Weekend MBA Program -- only 1 day per week and graduate in 18 months. - Modern Block Course System. - Dedicated local and international faculty members with strong academic background and professional experience. - International Opportunities – Double Degree Programs, Study Abroad Opportunities and Study Tours. - Corporate socialization and networking. - Career Service Guaranteed. Subject List MKT 545 Consumer Behaviors MKT 568 Integrated Marketing Communications MKT 570 Strategic Marketing MKT 533 Innovative Marketing MKT 560 Digital Marketing MKT 573 Brand Management MKT 574 Product Management MKT 575 Current Issues in Marketing Management MKT 578 International Marketing in ASEAN [-]

MBA International Business SMART ENTRY - International Marketing (90 ECTS)

IUBH School of Business and Management
Online & Campus Combined Full time 3 semesters Open Enrollment Germany Berlin Bad Honnef + 1 more

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. [+]

Career branding: increase your marketing expertise In the context of globalisation and the international orientation of companies, the career prospects for MBA graduates are excellent. This programme offers both business and non-business graduates the opportunity to extend their managerial skills. With an MBA in International Business you will therefore develop and strengthen your entrepreneurial mind-set and gain the leadership skills required to increase your value in the job market and future proof your career. The MBA International Business – Marketing can be a very beneficial qualification to take as it enhances both skills and knowledge in the marketing sector. By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. Use our SMART ENTRY option for greater flexibility No need to put your career on hold for 1 year or more to do an MBA: With our flexible Smart Entry study model you can benefit from both online and on campus interaction. After starting your first semester online, and once you are ready to relocate, you take your studies to Berlin - Germany’s hot spot n° 1 and the leading European city in terms of innovation and start-ups. On our recently opened Campus Berlin you will study in state-of-the-art classrooms, network with other international students and dive into the local culture of one of Germany’s most exciting... [-]

Denver MBA (Full-Time MBA)

University of Denver | Daniels College of Business
Campus Full time August 2017 USA Denver

The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. [+]

MBA Programs in Marketing Management. Join the University of Denver’s Daniels College of Business for a special presentation about their top-ranked graduate business programs. You will learn about their admissions process, scholarship opportunities, why Denver was voted #1 best place to live in the United States, and much more. There will also be an opportunity to have individual questions answered by their Graduate Admissions Managers. Discover Daniels International Student Webinars: Thursday, February 16 4 - 5 p.m. (MST) Register HERE Wednesday, March 1 8 - 9 a.m. (MST) Register HERE THE MBA, REINVENTED: WHY & HOW The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. The three core components of the MBA experience are based upon what we call the Daniels Method, a unique blend of real-time learning, market-connectivity and leadership development: Challenge-driven Education Work on real-time business issues affecting domestic and international markets. Think creatively, collaborate and problem solve all in a competitive environment. Market-Based Prepare to pass the market test. Our students become complete individuals by mastering what is taught in the classroom while tackling actual challenges and solving them in the real world. Personalized Leadership Receive personal ongoing leadership training from world-class executive coaches to develop the self-awareness, savvy and grit required by today’s... [-]

Master of Science Business Administration (Major Finance, Marketing und CD)

University of Cologne Faculty of Management, Economics and Social Sciences
Campus Full time 4 semesters October 2017 Germany Cologne Netherlands Rotterdam + 2 more

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. [+]

The master programme Business Administration consists of 120 ECTS- (European Credit Transfer System) Points and is designed as a 4-semester full-time programme. It is a consecutive master degree based on a bachelor degree within the field of business administration. Being able to choose from six different special fields, you will select one major and start the focus on that respective field from the beginning. The focus can be put on the following disciplines within business administration: Accounting and Taxation (programme taught in English and German language) Corporate Development(programme totally taught in English language) Finance(programme totally taught in English language) Marketing (programme totally taught in English language) Media and Technology Management (programme taught in English and German language) Supply Chain Management(programme taught in English and German language) The Core and Advanced Section, which contains 18 credit points, will cover methodical basics of the respective major. The Specialisation Section teaches major-specific basics and, in addition, advanced skills within the same area. This section consists of 48 credit points. The Supplementary Section serves as an additional section to develop a more specific profile – either by deepening and specialising or by diversifying knowledge. Further modules from business administration as well as from social sciences or economics are available to students. This area covers 24 credit points. FINANCE Content The major in Finance seeks to convey know-how about capital market instruments as well as methods of internal business financing. In the banking and insurance sector, the subject of risk measurement and control has increasingly... [-]

MBA in e-Marketing (12-Months)

Bangkok School of Management
Online & Campus Combined Part time 12 - 18 months August 2017 Thailand Bangkok

The programme has the following aims: To enable the advanced study of organisations, their management and the changing external context in which they operate; To introduce the on-going evolutionary aspect of e-Marketing, gaining further understanding of how businesses operate in the new age economy; ... [+]

MBA Programs in Marketing Management. Degree programme objectives The programme has the following aims: To enable the advanced study of organisations, their management and the changing external context in which they operate To introduce the on-going evolutionary aspect of e-Marketing, gaining further understanding of how businesses operate in the new age economy Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large. Benefits At the end of the programme the successful student will have the ability to: Demonstrate critical understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organisations. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers/leaders in an increasingly complex and dynamic environment. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios. Demonstrate and apply independent research and critical skills enabling the investigation and evaluation of valid and relevant management issues and practices. Demonstrate initiative, insight, attitudes of responsibility and ethical... [-]

MBA in Sport Management and Marketing

Geneva Business School (GBS)
Campus Full time Part time 18 months September 2017 Switzerland Geneva Spain Barcelona + 3 more

The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry. [+]

The program prepares candidates to manage sport marketing, financing, event promotion, communication, facility management and development of sport branding.Candidates will be equipped to become effective leaders and managers in the sport industry. Facts Duration: 18 months Credits: 90 ECTS Language: English Intakes: February and September Degree Awarded: Master of Business Administration Major in Sport Management. Exchange Program: Rotate between Geneva and Barcelona campuses. We offer the opportunity of studying in both campuses during the 18 month master program. Internships: Students have internship opportunities with important companies. Location: Geneva and Barcelona Program The international nature of GBS has led to the development of a system that combines the European approach of using ECTS credits with a curriculum structure that is commonly implemented in the United States. Each program major allows students to study general education, core and elective subjects which cover 80% of all curriculums, 20% dedicated to orientation subjects related to their specific major, these subjects are unique for each Program. Orientation Subjects  Media Relations & Communications in Sport International Sport Federations & Organizations Sport Organizations Strategic Management The Football Business Talent Managing in the Sport Industry Sport Industry Innovation, Creativity & Entrepreneurship Career Options Product Management Director Gameday Operations Manager Public Relations Sport Marketing Analyst Athletic Director Sports Agent Event Manager Marketing Director Social Media Manager Application and Admissions Selection Criteria GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills and a proven academic record.... [-]

MBA in Luxury Marketing

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Part time 15 months September 2017 France Paris

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. [+]

MBA Programs in Marketing Management. Specialized MBA in Luxury Marketing EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. ORGANIZATION EIML Paris' Specialized MBA in Luxury Marketing takes place over a period of 15 months (October N to December N+1). The rhythm of study is ocourses every Friday and one of out two Saturdays. Classes are off in August and during school holidays. EIML Paris' Specialized MBA in Luxury Marketing is divided into three semesters each comprising of one or more major goals: Goal of 1st semester: The fundamentals of management In the first semester students have the opportunity to choose between a French curriculum and an English curriculum. - Marketing Management - Communication - Globalization and Luxury Brands - Luxury and Fashion Consumer Behavior - Financial management - Organizational Behavior - Human ressources management - Intercultural Management - Introduction to french civilisation Goal of 2nd semester: Management techniques and marketing of luxury During the 2nd semester courses are taught in English only. - Luxury Brand management - Market surveys and panels in luxury - History of art - Luxury codes - Luxury... [-]

MBA - Marketing Online

Averett University Online
Online Full time September 2017 USA Danville

Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). [+]

MBA — Marketing Concentration

Elevate your marketing skills to keep pace with today’s gbal business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). The online MBA in Marketing degree will prepare you to take the next step in your marketing management career. Goals and Course Topics If your job involves identifying new product opportunities, analyzing consumer behavior and/or communicating your company’s products and services, the Marketing MBA program will take your expertise to the next level and allow you to take online marketing courses. Marketing MBA graduates have the skills to develop evidence-based marketing strategies for global audiences. Marketing MBA Concentrations The online MBA Marketing program covers the same advanced business administration topics presented in the main-track MBA, plus specialized marketing courses in: Market research project design and analysis Brand management Marketing to global audiences Consumer behavior and marketing influence The program ends with a capstone research project to allow you to demonstrate your mastery of key concepts and focus on a particular marketing area or problem of interest. Learning experiences throughout the program emphasize quantitative analysis and practical application of theoretical concepts. MBA in Marketing Format The MBA in Marketing program is formatted for in-depth study and accelerated completion. Students will take specialized online marketing courses. Small classes allow productive discussions and personal attention from your instructor. Who This Marketing MBA Program Is For The MBA in Marketing program is for working professionals from any background who... [-]

MBA in Business Administration: Marketing

University of Nicosia
Campus Full time Part time 3 semesters September 2017 Greece Athens Cyprus Nicosia Austria Vienna + 5 more

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. [+]

MBA Programs in Marketing Management. Duration (years): 1.5 years Qualification Awarded: Master of Business Administration Level of Qualification: Master Degree (2nd Cycle) Language of Instruction: English and Greek Mode of Study: Full-time or Part-time Minimum Credits: 36 Minimum ECTS Credits: 90 Profile of the Programme: The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. This programme aims to offer a programme that is highly integrated in context and practical by remaining close to actual business practice. It aspires to assist students develop the ability to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions. More specifically the programme’s main objectives include: 1. Equipping students with all necessary skills, attitudes and approach to guide their decisions as business executives 2. Developing students’ abilities to handle today’s problems and prospects for business organizations functioning in a competitive world 3. Allowing students to develop their theoretical and practical skills and knowledge 4. Enhancing intellectual development and student graduate maturity 5. Assisting the students to analyse, examine, investigate and compose the new knowledge and competencies they will acquire 6. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual academic as well as practical implications. 7. Securing the necessary level of education for obtaining specialized knowledge and competencies and demonstrating mental independence 8. Offering... [-]

Master in Business Administration (MBA)

Asia Metropolitan University
Campus Full time Part time 12 - 24 months January 2018 Malaysia Kuala Lumpur + 1 more

The Master in Business Administration (MBA) Programme is design to nurture our students to become the industry captains and it is designed with strong background in analysis of case studies, assignments which are practical in nature that solves practical business problems. [+]

Why MBA at AMU? One of the most affordable MBAs in Malaysia Part time / full time options Flexible learning hours Industry driven courses MoE and MQA approved programme Taught by qualified lecturers with vast industrial experience International and local Adjunct and Guest Professors Work-based learning via strategic industry partnerships Modular course structure with monthly intakes The Master in Business Administration (MBA) Programme is designed to nurture our students to become the industry captains and it is designed with strong background in analysis of case studies, assignments which are practical in nature that solves practical business problems. At FBL, all our programmes are delivered by a highly qualified academic team, who bring years of industry and corporate experience into the classroom. Course Structure Core Modules Corporate Finance Accounting for Managers Organisational Behaviour Human Resource Management Marketing Management Managerial Economics Operations Management Strategic Management Business Statistics Project Paper Business Informatics Research Methodology Elective Modules (Choose any 2) Small Business Management Project Management Strategic Financial Analysis Total Quality Management Corporate Communication International Business Entry Requirements Pass a bachelor degree from an institution of higher learning concerned. Any other equivalent qualification recognised by the Malaysia Government Career Pathway Leadership /Management Managing Director Director C-Level Executives (CEO, COO, CSO, CMO, CIO, CRO and others) General Manager Management Executive Functional Managers/ Specialists Strategy Marketing Finance / Accounting HR Operations Private Equity Entrepreneurs Business owners Consultants Contractors [-]

MBA

Southwest Jiaotong University
Campus Full time Part time 2 - 4 years September 2017 China Chengdu Leshan + 2 more

SWJTU MBA Program aims to “educate learning professional managers and entrepreneurs with global vision”. It has been focusing on bringing in high-quality faculty and combining theoretical researches with practical activities. [+]

MBA Programs in Marketing Management. MBA SWJTU MBA Program aims to “educate learning professional managers and entrepreneurs with global vision”. It has been focusing on bringing in high-quality faculty and combining theoretical researches with practical activities. The Program provides MBA students with excellent theoretical guidances, wonderful case studies and rich practical activities. Thus, it has trained a large number of career elites. Moreover, SWJTU MBA Education Center is making great efforts to build an outstanding reputation and create international brand image. In terms of institutional collaboration, the Program attaches importance to international academic exchanges, and has been actively cooperating with well-known domestic and foreign institutions, so as to offer MBA students with in-depth communication and learning opportunities. SWJTU MBA Program has established international cooperation with University of South Australia, The Open University of Hong Kong, and ICN Business School, and also, the Program has been keeping in close touch with prestigious Business Schools in America, UK, Japan, Singapore, Australia, Hong Kong and Taiwan. Besides, more than ten foreign professors have been employed for the MBA Program. Program Features Annual Enrollment: More than 300 Program Motto: Educate Learning Professional Managers and Entrepreneurs With Global Vision Core Competence: Global Vision, Local Communication Program Features Four Module: Marketing and Strategy Management, Finance, Accounting and Investment Management, Operation and Project Management, Organization and Human Resource Management Innovation in Teaching Methods: Case Teaching, Interactive Study, and Practical Teaching Quicken the tempo of internationalization Develop MBA alumni resources Curriculum SWJTU MBA Program focuses on training pragmatic... [-]

Master of Business Administration (12 Month MBA)

CTS College of Business and Computer Science
Campus Full time Part time 12 months Open Enrollment Trinidad and Tobago Trinidad & Tobago Online + 1 more

The AIB 12 Month MBA offers graduates numerous opportunities and can be a deciding factor in promotions for a managerial or executive position. Students can do a Generic MBA or they can specialise in areas such as Human Resource Management, Marketing Management, Logistics and Supply Chain, Entrepreneurial Management or Finance. [+]

The fast track to success. Whether you are looking to grow or start a business, climb the corporate ladder, increase your salary, change your career path, maintain your current position or just get qualified - the 12 Month MBA, while you work, will get you there sooner. Created by academic and business leaders to flex around your work and personal needs - the 12 Month MBA will complement your life, not complicate it. CTS College is pleased to announce our offering of the Australian Institute of Business MBA programme. Our classes for the MBA programme are extremely flexible with options for Saturday or Sunday classes. Our lecturers for the MBA programme are industry leaders in their subject area. 12 Month MBA (Master of Business Administration) Snapshot ACCELERATED - Same content, shorter course duration. ACCREDITED - Fully accredited within the Australian Qualifications Framework (AQF). PRACTICAL - Work-applied learning approach. ACCESSIBLE - Enrol based on management experience alone or previous study. FLEXIBLE - Take up to 3 years to complete, if you need the extra time. GLOBAL - 9 locations in 5 countries. CONVENIENT - Weekend workshops rather than week-day lectures. MULTIPLE QUALIFICATIONS - Get qualified at every stage of your MBA. NETWORKING - Build contacts with executives locally, nationally and internationally. ACHIEVABLE - Open-book exam and take-home assignment. AFFORDABLE - Low course fees but high return on investment. Get qualified before you graduate. The 12 Month MBA offers graduates numerous opportunities and can be a deciding factor in promotions for a... [-]

Masters in Business Administration (University of Wales)

Imperial Institute of Higher Education (IIHE)
Campus Full time January 2018 Sri Lanka Colombo

An MBA is an academic qualification designed to equip individuals with specialized knowledge and skills across functions of any business undertakings. [+]

MBA Programs in Marketing Management. Masters in Business Administration (University of Wales) Programme Summary An MBA is an academic qualification designed to equip individuals with specialized knowledge and skills across functions of any business undertakings. The University of Wales MBA at IIHE is designed to achieve the above objective through a programme of 12 taught modules and a dissertation. Eight core modules and 4 electives will be taught .The electives are offered to facilitate limited specialization such as Finance, Marketing and HR. In addition to the taught modules, students are required to undertake a research based dissertation. This requires an MBA candidate to identify a management problem and to provide solutions to the problem using scientific methodology and the knowledge and skills acquired from the taught modules. This unique experience develops a manager who finds solutions to organizational problems through a rational decision making process rather than through gut feeling. Candidates armed with the Wales MBA will be able to become strong business leaders. Programme Structure The MBA programme requires the completion of 180 credits (120 credits for the taught modules plus 60 credits for the dissertation). The MBA is awarded on successful completion of Part 1 and Part 2. Classes are held during weekday evenings or during the weekends. Programme Content Part 1 Mandatory Modules Accounting and Finance Quantitative Methods Organizational Behaviour Managerial Economics Marketing Human Resource Management Operations Management Strategic Management Elective Modules Four (04)from the following electives as oered by the institute Decision making in uncertain terms... [-]