MBA Programs in Marketing Management

Compare 36 MBA Programs in Marketing Management

MBA Marketing Management

An enforceable and effective marketing plan is crucial to any business’ success, regardless of the industry it is in. However, the success of any marketing campaign relies on those managing it. An MBA in Marketing Management equips those interested in the marketing field with the skills necessary to handle complex marketing campaigns.

Those who want to pursue a career in marketing often wonder, “What is an MBA in Marketing Management?” This advanced degree prepares students to understand the various factors that affect markets and provides them with the knowledge needed to formulate business strategies that will meet marketing and sales needs. Students enrolled in this program can expect to take a variety of different classes which may include market research, consumer behavior, new business ventures, customer relations, and marketing communications.

Many students interested in an MBA in Marketing Management already know what the basics of an effective marketing campaign include. However, an advanced degree in marketing provides students with an added edge in their field that may allow them to advance in their careers quickly and sustain success on whatever projects they work on.

Those who ask, “What is an MBA in Marketing Management?” are generally interested in how much acquiring this degree may cost. Prospective students should be aware that the costs of these programs vary by the institution, location, and types of courses offered.

Graduates of this program can obtain a career in a variety of different marketing-related fields. Jobs may be available in technology, retail, media, and event planning industries. Some of the most common careers for those with this degree include marketing managers, advertising managers, market research analysts, and public relations specialists.

 

Many marketing management programs may be available to interested students online. This type of program may be beneficial for those who require a flexible schedule or live in a remote location. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form. 

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MBA in Design Management

EU Business School
Campus Full time Part time 1 - 2 years March 2017 Spain Barcelona Switzerland Geneva Montreux + 4 more

Under the academic supervision of Pierre Keller, former director of ECAL (École Cantonale d'Art de Lausanne), the Design Management MBA program is the first of its kind at EU. Participants will gain a general understanding of design history and esthetics, as well as learning how to best apply them to good business and management practices. [+]

MBA Programs in Marketing Management. Design is a ubiquitous discipline that extends into every sector of business. With the increase of social and virtual channels, a company has more options than ever to promote its products and brands. A practical knowledge of design, current trends and how they affect corporate practices, is quickly becoming a key component of a good business education. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to good business and productive management practices. Duration: Three terms Start Dates: October, January, March Teaching Language: English Dual Degree On Campus MSc in International Management For students who do not have two years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MSc in International Management degree awarded by the University of Roehampton in London MBA For students who have two or more years of work experience Duration: Three terms Dual Degree Awarded: EU Switzerland private accredited MBA degree + an official MBA awarded by the University of Roehampton in London Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners. Career Counseling: EU has departments on each campus to help students find jobs in their field of study. Admission Requirements: Students must have a bachelor’s degree from... [-]

MBA

Rensselaer Polytechnic Institute, Lally School of Management
Campus Full time 1 - 2 years August 2017 USA Troy

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. [+]

MBA

For the tech-savvy, innovation-minded, the Lally MBA program helps develop students' expertise in the management of technological innovation and in the use of the latest technologies to aid business functions. Why Choose the Lally MBA?

Learn to manage innovation that is driven by novel technology. Become a person of influence in growing, technology based companies. Immerse yourself in an entrepreneurial environment. Learn how the basics of business are enhanced through the use of technology. Pursue a variety of courses and gain depth in one or two concentration areas. Apply a portfolio of technology management tools. Develop an entrepreneurial mindset that you can use in start-ups or established businesses. Develop expertise through internships and partnerships with well-respected business organizations Return to the job market in a timely manner to apply new knowledge and skills. Benefit from career resources and professional development support and workshops. ... [-]

MBA in e-Marketing (12-Months)

Bangkok School of Management
Online & Campus Combined Part time 12 - 18 months August 2017 Thailand Bangkok

The programme has the following aims: To enable the advanced study of organisations, their management and the changing external context in which they operate; To introduce the on-going evolutionary aspect of e-Marketing, gaining further understanding of how businesses operate in the new age economy; ... [+]

MBA Programs in Marketing Management. Degree programme objectives The programme has the following aims: To enable the advanced study of organisations, their management and the changing external context in which they operate To introduce the on-going evolutionary aspect of e-Marketing, gaining further understanding of how businesses operate in the new age economy Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large. Benefits At the end of the programme the successful student will have the ability to: Demonstrate critical understanding of management theories, current issues of management, the development of conceptual frameworks to guide their application within organisations. Acquire a strong foundation in key functional areas of business management to enable them to succeed as effective managers/leaders in an increasingly complex and dynamic environment. Acquire and use a range of concepts, tools and techniques for problem solving and decision-making for analyzing complex and inter-related business scenarios. Demonstrate and apply independent research and critical skills enabling the investigation and evaluation of valid and relevant management issues and practices. Demonstrate initiative, insight, attitudes of responsibility and ethical... [-]

Denver MBA (Full-Time MBA)

University of Denver | Daniels College of Business
Campus Full time August 2017 USA Denver

The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. [+]

Join the University of Denver’s Daniels College of Business for a special presentation about their top-ranked graduate business programs. You will learn about their admissions process, scholarship opportunities, why Denver was voted #1 best place to live in the United States, and much more. There will also be an opportunity to have individual questions answered by their Graduate Admissions Managers. Discover Daniels International Student Webinars: Thursday, February 16 4 - 5 p.m. (MST) Register HERE Wednesday, March 1 8 - 9 a.m. (MST) Register HERE THE MBA, REINVENTED: WHY & HOW The Denver MBA is a game changer in management education. It flips the traditional MBA model on its head. A set of real-world core business challenges form the center of gravity instead of the traditional core courses. That means everything—every academic subject, every competency-developing lesson—is practiced, coached and honed in real-world environments. The three core components of the MBA experience are based upon what we call the Daniels Method, a unique blend of real-time learning, market-connectivity and leadership development: Challenge-driven Education Work on real-time business issues affecting domestic and international markets. Think creatively, collaborate and problem solve all in a competitive environment. Market-Based Prepare to pass the market test. Our students become complete individuals by mastering what is taught in the classroom while tackling actual challenges and solving them in the real world. Personalized Leadership Receive personal ongoing leadership training from world-class executive coaches to develop the self-awareness, savvy and grit required by today’s employers. You can find a... [-]

Online MBA - Marketing

Averett University Online
Online Full time September 2017 USA Danville

Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). [+]

MBA Programs in Marketing Management. MBA — Marketing Concentration

Elevate your marketing skills to keep pace with today’s gbal business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). The online MBA in Marketing degree will prepare you to take the next step in your marketing management career. Goals and Course Topics If your job involves identifying new product opportunities, analyzing consumer behavior and/or communicating your company’s products and services, the Marketing MBA program will take your expertise to the next level and allow you to take online marketing courses. Marketing MBA graduates have the skills to develop evidence-based marketing strategies for global audiences. Marketing MBA Concentrations The online MBA Marketing program covers the same advanced business administration topics presented in the main-track MBA, plus specialized marketing courses in: Market research project design and analysis Brand management Marketing to global audiences Consumer behavior and marketing influence The program ends with a capstone research project to allow you to demonstrate your mastery of key concepts and focus on a particular marketing area or problem of interest. Learning experiences throughout the program emphasize quantitative analysis and practical application of theoretical concepts. MBA in Marketing Format The MBA in Marketing program is formatted for in-depth study and accelerated completion. Students will take specialized online marketing courses. Small classes allow productive discussions and personal attention from your instructor. Who This Marketing MBA Program Is For The MBA in Marketing program is for working... [-]

MBA in Sport Management and Marketing

Geneva Business School (GBS)
Campus Full time Part time 18 months September 2017 Switzerland Geneva Spain Barcelona + 3 more

The Master of Business Administration (MBA)is designed for students to stand out in skills of organization and communication so they have the tools to manage sport, events, teams, federation and sports clubs. [+]

The Master of Business Administration (MBA) is designed for students to stand out in skills of organization and communication so they have the tools to manage sport, events, teams, federation and sports clubs. The MBA in Sports Management and Marketing prepares candidates to manage sport marketing, financing, event promotion, communication, facility management, and development of sports branding. Candidates will be equipped to become effective leaders and managers in the sports industry. Facts Duration: 18 months Credits: 90 ECTS Language: English Intakes: February and September Degree Awarded: Master of Business Administration Major in Sport Management. Exchange Program: Rotate between campuses. We offer the opportunity of studying in all of our campuses during the 18 months of the master program. Internships: GBS work with the best and for the best. All of our students have guaranteed internships with the most important enterprises with world-wide recognition. Location: Geneva Campus and Barcelona Campus Program The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses, Elective Courses, Master Thesis and the following Orientation Courses. Career Options The program is of particular relevance to those working in, or planning to work in: Product Management Director Gameday Operations Manager Public Relations Sport Marketing Analyst Athletic Director Sports Agent Event Manager Marketing Director Social Media Manager Application and Admissions Selection Criteria GBS’s selection process emphasises leadership potential, academic ability, personal qualities and competencies. We... [-]

MBA in Luxury Marketing

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Part time 15 months September 2017 France Paris

EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. [+]

MBA Programs in Marketing Management. Specialized MBA in Luxury Marketing EIML Paris' MBA in Luxury Marketing is meant for students and professionals who wish to pursue a career in the luxury sector. This training allows students to acquire the skills needed for management in the luxury sector while mastering the technical, artistic and cultural aspects. The Specialized MBA in luxury marketing enables students to obtain a degree certified and recognized by the French State (Etat Niveau 1 BAC+5), issued under the authority of IPE Management School. ORGANIZATION EIML Paris' Specialized MBA in Luxury Marketing takes place over a period of 15 months (October N to December N+1). The rhythm of study is ocourses every Friday and one of out two Saturdays. Classes are off in August and during school holidays. EIML Paris' Specialized MBA in Luxury Marketing is divided into three semesters each comprising of one or more major goals: Goal of 1st semester: The fundamentals of management In the first semester students have the opportunity to choose between a French curriculum and an English curriculum. - Marketing Management - Communication - Globalization and Luxury Brands - Luxury and Fashion Consumer Behavior - Financial management - Organizational Behavior - Human ressources management - Intercultural Management - Introduction to french civilisation Goal of 2nd semester: Management techniques and marketing of luxury During the 2nd semester courses are taught in English only. - Luxury Brand management - Market surveys and panels in luxury - History of art - Luxury codes - Luxury... [-]

MBA

Southwest Jiaotong University
Campus Full time Part time 2 - 4 years September 2017 China Chengdu, Sichuan + 1 more

SWJTU MBA Program aims to “educate learning professional managers and entrepreneurs with global vision”. It has been focusing on bringing in high-quality faculty and combining theoretical researches with practical activities. [+]

MBA SWJTU MBA Program aims to “educate learning professional managers and entrepreneurs with global vision”. It has been focusing on bringing in high-quality faculty and combining theoretical researches with practical activities. The Program provides MBA students with excellent theoretical guidances, wonderful case studies and rich practical activities. Thus, it has trained a large number of career elites. Moreover, SWJTU MBA Education Center is making great efforts to build an outstanding reputation and create international brand image. In terms of institutional collaboration, the Program attaches importance to international academic exchanges, and has been actively cooperating with well-known domestic and foreign institutions, so as to offer MBA students with in-depth communication and learning opportunities. SWJTU MBA Program has established international cooperation with University of South Australia, The Open University of Hong Kong, and ICN Business School, and also, the Program has been keeping in close touch with prestigious Business Schools in America, UK, Japan, Singapore, Australia, Hong Kong and Taiwan. Besides, more than ten foreign professors have been employed for the MBA Program. Program Features Annual Enrollment: More than 300 Program Motto: Educate Learning Professional Managers and Entrepreneurs With Global Vision Core Competence: Global Vision, Local Communication Program Features Four Module: Marketing and Strategy Management, Finance, Accounting and Investment Management, Operation and Project Management, Organization and Human Resource Management Innovation in Teaching Methods: Case Teaching, Interactive Study, and Practical Teaching Quicken the tempo of internationalization Develop MBA alumni resources Curriculum SWJTU MBA Program focuses on training pragmatic professional managers and management personnels... [-]

International Master in Business Administration IMB

University of Ljubljana Faculty of Economics
Campus Full time 3 semesters October 2017 Slovenia Ljubljana

International Full-Time Master Programme in Business Administration (IMB) is an intensive 1.5-year programme. It is a unique, in words of many, elite programme, aimed at students with or without previous working experiences with a respectful tradition. [+]

MBA Programs in Marketing Management. International Full-Time Master Programme in Business Administration (IMB) is an intensive 1.5-year programme. It is a unique, in words of many, elite programme, aimed at students with or without previous working experiences with a respectful tradition. The IMB Programme offers students the opportunity to gain a unique preparation for the business world by being in touch with international experts from the academic and business world, engaging them in real-life projects, case studies and team-work orientated learning approach which helps them gain the capabilities,knowledge and attitudes that are necessary to succeed in today’s fiercely competitive business world, where only excellence enables long-term survival. The working environment and challenges during your year at the IMB programme will give you the real life experience required your future career. Admission Criteria Finished bachelor programme With a bachelor degree (diploma) or with 180 ECTS credit points for the programmes without obligatory thesis. Please note that for non-Slovene students, the thesis verification needs to be submitted, but more specific information regarding that will be given to individuals, when needed Proficiency in English Since the formal language of the programme is English (not only classes, team work and study materials are available in English language, but also internal communication is carried out in English) 2 reference letters Can be written by an employer, academic personnel, non-profit organization manager, trainer or any other reliable and trust-worthy person, that the student is talented, hard-working, creative, top achiever, etc. Why IMB? Because it offers: An... [-]

Masters in Business Administration (University of Wales)

Imperial Institute of Higher Education (IIHE)
Campus Full time January 2018 Sri Lanka Colombo

An MBA is an academic qualification designed to equip individuals with specialized knowledge and skills across functions of any business undertakings. [+]

Masters in Business Administration (University of Wales) Programme Summary An MBA is an academic qualification designed to equip individuals with specialized knowledge and skills across functions of any business undertakings. The University of Wales MBA at IIHE is designed to achieve the above objective through a programme of 12 taught modules and a dissertation. Eight core modules and 4 electives will be taught .The electives are offered to facilitate limited specialization such as Finance, Marketing and HR. In addition to the taught modules, students are required to undertake a research based dissertation. This requires an MBA candidate to identify a management problem and to provide solutions to the problem using scientific methodology and the knowledge and skills acquired from the taught modules. This unique experience develops a manager who finds solutions to organizational problems through a rational decision making process rather than through gut feeling. Candidates armed with the Wales MBA will be able to become strong business leaders. Programme Structure The MBA programme requires the completion of 180 credits (120 credits for the taught modules plus 60 credits for the dissertation). The MBA is awarded on successful completion of Part 1 and Part 2. Classes are held during weekday evenings or during the weekends. Programme Content Part 1 Mandatory Modules Accounting and Finance Quantitative Methods Organizational Behaviour Managerial Economics Marketing Human Resource Management Operations Management Strategic Management Elective Modules Four (04)from the following electives as oered by the institute Decision making in uncertain terms Business Finance International Business Global... [-]

Mba In Strategic Marketing And Retail

Grupo Tiradentes
Campus Full time 429 hours March 2017 Brazil Aracaju

Teachers with theoretical and practical experience in Strategic Marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules. [+]

MBA Programs in Marketing Management. Differentials Course Teachers with theoretical and practical experience in Strategic marketing and the specifics of Retail; Success Cases studies with small, medium and large organizations; Infrastructure compatible with the standard requirement of our target audience; practical experience and the presence of invited professionals in some modules. Goals Among the main goals of the MBA, we can highlight: To provide the necessary knowledge in practice directed to the planning, development and control of activities related to the Retail Marketing. Empowering Learners with technical tools and establish necessary parameters to address issues unique to central themes of Strategic Marketing. Direct special attention to sales techniques and promotions carried out by competitive markets and high performance. TARGET AUDIENCE Professionals working in retail or wish to develop their skills aimed at Marketing. METHODOLOGY The course will be developed through various teaching / learning techniques in order to allow active student participation in the construction of knowledge. Professor provide monitoring school material. Will be used, according to the nature and appropriateness of each discipline, various methods such as case studies, games and simulations, conferences, lectures, seminars, directed studies, group work, practical classes in laboratories, debates and exchanges experiments. [-]

MBA

Suleman Dawood School of Business
Campus Full time 2 years August 2017 Pakistan Lahore

The Masters of Business Administration (MBA) programme at the Suleman Dawood School of Business (SDSB) at LUMS provides an intense and demanding academic experience, involving two years of full-time study. [+]

Why LUMS MBA? "I joined LUMS in summer of 1991 at the old campus. For our summer orientation among other things, we were introduced to computers and given two floppies each! Coming from a background of traditional classrooms, the case method of teaching felt intimidating. I was fortunate to have been taught by the founding faculty of LUMS, with less than 100 students on the campus. I made lifelong friendships during my time at LUMS. While WAC was a back breaker the lure of Halwa Puri breakfast kept us going, not to forget the midnight basketball matches. Would not mind doing it all over again!" Aali Shafi MBA 1993, Executive Vice President & Business Head, MCB Bank Ltd "Being an entrepreneur, I have experienced the support of the LUMS network first hand. It’s great to have connections and friends in nearly every company in Pakistan. LUMS alumni are always very supportive and you can easily get a chance to pitch your products as an entrepreneur." Sharjeel Minhas MBA 2012, Entrepreneur, Emirates Security Services, Agro Industries "We do a lot of Harvard cases during the MBA and since most of the Harvard students go on to establish start-ups, it is inspiring for us. We feel that after doing MBA from LUMS, we have the necessary skills to start a business and make it successful." Hashim Akbar MBA 2015 "The Unique Selling Point of the LUMS MBA programme is the resources including students, faculty and guest speakers who will make you realise... [-]

MBA - International Marketing & Communication strategy with focus on luxury Industry

ESP - School of Communication & Marketing
Campus Full time 1 year September 2017 France Paris

Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital [+]

MBA Programs in Marketing Management. Luxury brands communications are rapidly changing and so are changing skills required in those industries: invest in new technologies in order to improve brand experience, apply the most appropriate segmentation, and benefit from digital and social media to interact with customers. PROGRAM OBJECTIVES Communicate effectively across cultures in an increasingly globalized market Think and build innovative communications Understand the essence of luxury Build a unique brand experience Interact with the customers KEY POINTS & ADDED-VALUES Innovation Award (From SMBG-EDUNIVERSAL) 12 months MBA Program - 2 intakes : Fall / Spring Alternate rhythm: Internship training/Study program Courses in English by specialized and experienced Lecturers Exclusive parternships & Company visits French culture & European exposure Strong personalized coaching CAREER OPPORTUNITIES International Marketing / Communication Manager Global Communication Manager Global Media Manager International Account Manager International Market Research Manager International Brand Manager Entrepreneur ENTRY REQUIREMENTS Bachelor Degree (4 years) or Master Degree (MSc, Master 1 Bac +4, Master 2 Bac +5) in the field of Management, Marketing, Communication, Law, Social Sciences, Humanities... Or 3 years professional experience in management position Minimum level of English language: TOEIC score of 750 points or 6 points on the IELTS (International English Language Testing System) or score of 75 on the TOEFL Ibt [-]

MBA International Business SMART ENTRY - International Marketing (90 ECTS)

IUBH School of Business and Management
Online & Campus Combined Full time 3 semesters Open Enrollment Germany Berlin

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. [+]

Career branding: increase your marketing expertise In the context of globalisation and the international orientation of companies, the career prospects for MBA graduates are excellent. This programme offers both business and non-business graduates the opportunity to extend their managerial skills. With an MBA in International Business you will therefore develop and strengthen your entrepreneurial mind-set and gain the leadership skills required to increase your value in the job market and future proof your career. The MBA International Business – Marketing can be a very beneficial qualification to take as it enhances both skills and knowledge in the marketing sector. By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing specialisation deepens your understanding of the sales and marketing issues and gives you the necessary leadership skills to take your career to the next level. Use our SMART ENTRY option for greater flexibility No need to put your career on hold for 1 year or more to do an MBA: With our flexible Smart Entry study model you can benefit from both online and on campus interaction. After starting your first semester online, and once you are ready to relocate, you take your studies to Berlin - Germany’s hot spot n° 1 and the leading European city in terms of innovation and start-ups. On our recently opened Campus Berlin you will study in state-of-the-art classrooms, network with other international students and dive into the local culture of one of Germany’s most exciting... [-]

MBA with a Concentration in Marketing

University of New York in Prague (UNYP)
Campus Full time 18 months September 2017 Czech Republic Prague

The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. [+]

MBA Programs in Marketing Management. MBA with a Concentration in Marketing The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge. This 18-month lifelong education MBA program of weekend study (2 weekends per month)* leads to an IACBE-accredited Master's of Business Administration (MBA) degree from the University of New York in Prague. You will take a core set of 10 courses providing you with a solid foundation in international business and then 4 additional courses in Marketing. *UNYP provides light refreshments during the breaks to students on this program Prior to the start of the MBA program, UNYP provides, free of charge, a pre-MBA workshop in the principles of finance, accounting, marketing and management to ensure that you begin your studies well-prepared and on an equitable level with your fellow classmates. We are accepting applications now. MBA core courses: Organizational Behavior & Leadership International Marketing Management Financial Accounting Managerial Accounting Operations & Project Management Legal & Ethical Decision Making in Business Negotiation & Mediation Financial Management Innovations in Management Entrepreneurship Research Methods Seminar Economics & Development Workshops Apart from the core subjects, students complete courses in the following focus areas. Marketing Research Consumer Behavior & Neuromarketing Strategic Marketing... [-]