Overview

The Master of Business Administration in International Management and Marketing (MBAIMM) program is designed to prepare students for careers in the fields of international management consulting, managing multicultural and multinational workforce management, and provides a global perspective of business marketing. Students pursuing this specialization will focus on theories, practices, and ethics of leadership, risk management, global business management, and marketing. Individuals with leadership inclinations and eager for a business venture will benefit from this specialization.

Program Competencies and Learning Objectives

Upon Successful completion of this program, students will be able to:... [-]

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and the diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Duration: Three terms Credits: 68 CH/90 ECTS Start Dates: October, January, March Locations: Barcelona, Geneva, Montreux Teaching Language: English Degree Awarded: EU Switzerland private accredited MBA degree Dual Degree On Campus ... [-]

Highlights

Identical award from Coventry University(cU), UK Teaching and learning materials used are from Coventry University, UK Coursework is moderated by the faculty members from the UK to ensure the graduate outcome quality Focused on developing employability skills Dedicated modules focused on building essential soft skills for better career prospects Gain real work experience through INTI employer’s project Professional workshop series Industry engagements via employer projects Guaranteed internships placement* Flexible programme structure 100% coursework Options to complete with dissertations, internship or consulting project Global exposure via option to transfer to Coventry University London campus for degree completion Overview ... [-]

Dual Degree Program with the University of Valencia, Spain (M.A./MBA)

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus of International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.... [-]

A Master’s in Business Administration teaches what graduates need to know in order to perform in a number of business sectors. Nearly every imaginable industry requires some kind business administration in order to function smoothly and effectively. Consisting of diversely ranging topics in areas related to technology, marketing, communication and human resources- the business administration has the diversity to enable graduates to work in many different institutions and job roles.

Students who specialise in International Marketing will be able to craft marketing campaigns on an international level and recognise how marketing materials will be received in different global sectors. Global branding and cultural awareness will be just some of the skills covered.... [-]

International MBA Overview

English

2 Year Full-Time

Inspiration Track

The IMBA program offers an Inspiration Track where students engage in experiential learning through Company visits (at least 5/semester) and connections to industry. Guest lecturers and CEOs are invited to the classroom to directly interact with MBA students. IMBA classes and company visits are often merged together to create the optimal learning environment for our students.

Financing Your MBA

The School of Business offers students with many merit-based scholarships, GMAT rewards, financial aid and exchange subsidies. Over 85% of our international students are offered some type of scholarship/financial aid.... [-]

CESINE’s MBA in International Marketing is a programme oriented towards International specialization in the field of Publicity, Public Relations, and Marketing. Students will obtain knowledge in the management if global communications and marketing, providing them with a multidisciplinary professional profile specialized in the segmentation of products or services and the knowledge of the best research techniques for international markets.

Student profile Graduates interested in working for multinational companies. Professionals in advertising and communications who wish to broaden their field of work to global areas. Managers who could have high responsibility positions in advertising and communications companies located in different cultural environments. Graduates in social studies who wish to complete their training with a postgraduate programme Graduates interested in international communication, whether it is related to advertising agencies, marketing departments or public relations. Some of the main topics developed during the programme are communications, negotiation, and leadership, although they are focused on the international environment, especially on international media. Business communications have stopped being local to open up to the global world. Therefore, there is a need for professionals who are able to manage information in an international level. Objectives Specific training in the institutional protocol for international contexts. Knowing the international legislation related to marketing and advertising Developing a multicultural and global vision of international business and carrying out internships in the USA. Precisely knowing and applying research and market techniques skills. Mastering business communications and specializing in media relations. Mastering leadership, negotiation, and communications skills. Mastering ICT. Learning and... [-]

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management.

We offer an education based on the Canadian curriculum, giving us internationally recognized quality and credibility. As a portal to Canadian Higher Education, we offer many unique options for students wishing to study or research in Canada. All of our programs are accredited by the UAE Ministry of Higher Education and Scientific Research (MOHESR). We have a convenient downtown location with state of the art academic and recreational facilities. We offer flexible schedules ‒ evening and weekend classes are available for undergraduate and graduate programs. We have a truly multicultural learning environment, with students from 100 nationalities. A student visa is provided to full-time students. Start Dates ... [-]

3 TOP UNIVERSITIES = 1 EUROPEAN DEGREE All students will have in addition to ABMS Diploma a Joint Diploma with University of Dąbrowa Górnicza (WSB) and Taras Shevchenko National University. 3 Top European Universities = Best Virtual/Distance Program = 1 Top European Diploma SWITZERLAND + EU + TOP RANKED 500 Advance Your Expertise at ABMS Connect with learners and leaders just like you in our online master's programs. You will go as far as your mind will take you as a master's student at ABMS. For Professionals The Master's of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline. At the end of Master (MBA) in International Sales and Marketing study program, the graduates will combine theory with their work experience and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) and theories to enter the labor market and contribute more effectively and efficiently to organizations within this field. The MBA in Sales and Marketing study programs suitable for students who want to follow or keep a career in marketing or sales and become marketing and/or sales directors. This study program will be for 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures. In our master's programs, you will:... [-]