Compare 7 MBA Programs in International Marketing

The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage. It considers issues such as consumer behavior, market segmentation, and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains, and strategic management.

Highlights

3 TOP UNIVERSITIES = 1 EUROPEAN DEGREE All students will have in addition to ABMS Diploma a Joint Diploma with University of Dąbrowa Górnicza (WSB) and Taras Shevchenko National University. 3 Top European Universities = Best Virtual/Distance Program = 1 Top European Diploma SWITZERLAND + EU + TOP RANKED 500 Advance Your Expertise at ABMS Connect with learners and leaders just like you in our online master's programs. You will go as far as your mind will take you as a master's student at ABMS. For Professionals The Master's of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline. At the end of Master (MBA) in International Sales and Marketing study program, the graduates will combine theory with their work experience and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) and theories to enter the labor market and contribute more effectively and efficiently to organizations within this field. The MBA in Sales and Marketing study programs suitable for students who want to follow or keep a career in marketing or sales and become marketing and/or sales directors. This study program will be for 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures. In our master's programs, you will:... [-]

A Master’s in Business Administration teaches what graduates need to know in order to perform in a number of business sectors. Nearly every imaginable industry requires some kind business administration in order to function smoothly and effectively. Consisting of diversely ranging topics in areas related to technology, marketing, communication and human resources- the business administration has the diversity to enable graduates to work in many different institutions and job roles.

Students who specialise in International Marketing will be able to craft marketing campaigns on an international level and recognise how marketing materials will be received in different global sectors. Global branding and cultural awareness will be just some of the skills covered.... [-]

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.... [-]

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus of International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.... [-]

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Duration: Three semesters/one year (90 credits)

Locations: Barcelona, Geneva, Montreux, Munich, Online

Teaching Language: English

Starting dates: October/January/March

Admission: Year-round... [-]