Today’s world demands a solid integrated marketing strategy. Online networking sites, Internet advertising and other technological advances have prompted many businesses to explore digital marketing. People who wish to advance their careers in this field benefit from earning a master’s degree.
What is an MBA in Digital Marketing? It is more than just learning the foundations of online applications. Through the coursework, students will learn business basics and further enhance their professional skills. In many programs, people get the opportunity to learn from well-known practitioners and professors from around the world. A master’s degree in this field dives deeply into integrated marketing strategies and enables students to hone the skills they learned as an undergraduate.
In addition to furthering education, a student benefits from a master’s level program because of its real-world simulations and exposure to industry-leading instructors and professionals. People can brush up on basic principles such as finance, communication and ethics while learning more about digital strategy and application.
Students choosing to explore an MBA may find that the cost of a program depends on the institution providing it. Depending on the location, course length and requirements, cost may vary. Most digital marketing master’s degree programs require a student to have an undergraduate degree in business, marketing or a related field.
Once a student earns his or her degree, doors begin opening for exciting careers. People in digital marketing may work for local or international companies in both the public and private sectors. An MBA typically qualifies a person for middle-level management and executive positions in the marketing world.
While some students prefer to take courses at an institution, others enjoy the flexibility and accessibility of an online program. Internet-based instruction is great for someone who does not have access to an institution or has a busy schedule to work around. Masterstudies has a comprehensive list of international programs offering degrees. To learn more about “What is an MBA in Digital Marketing?” search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Specialized MBA Digital Marketing and E-Business is designed for students with a general education, scientific, economic, legal, commercial, management who wish to deepen their knowledge or acquire dual skills as well as professionals, with some years of experience, seeking to advance their craft. [+]
The wealth of information available on the Internet and on the mobile, the development of social networks and forums have given power to a consumer increasingly demanding. In a decade we have seen the emergence of the smartphone, the tablet, connected objects ... In "New Economy"The Digital has created new uses, clients are connected, mobility is part of their daily lives, they have an expectation of increasingly strong immediacy.
Enterprises are forced to reconsider their mode of operation and make their digital revolution. Marketing, communication, sales, advertising, distribution, are at the heart of this revolution and companies are forced to develop new strategies, innovate and transform their organizations.... [-]
This program will teach students a technological approach to marketing, achieving high levels of innovation and creativity. Working with key industry professionals, students will have the opportunity to create marketing campaigns and apply their knowledge and skills in real life settings. [+]
The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks.
Over the course of the program you will:Be able to effectively publish and manage content for business growth. Acquire expertise in using Google analytics and various data analysis software. Gain familiarity with online legalities and rights management. Become an expert in designing and implementing online marketing campaigns. Program
The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:... [-]
The unique Master programme in Digital Society at Estonian Business School provides you with the knowledge, skills and experience to manage and lead the digital transformation in businesses, organisations and in society at large. You will learn the management of digital transformation in the environment which is one of the world’s most digital societies – Estonia, and at EBS which is one of the leading business schools with more than 25 years of experience in business and management education in the region with campuses in Estonia and Finland. In strong collaboration with industry and public sector, you will learn and experience how digital transformation initiatives are created, developed and managed. How it has changed the nature of how businesses and organisations operate and create value to stakeholders in new reality. [+]
MBA in Digital Society is a masters programme that aimsTo give managers, specialists and consultants knowledge and skills in corporate and organisation management in a digitalizing society. To simplify the development of new business and digital technologies and their implementation in the main operations of a company or organisation. To enable the programme participants to create an international network between students, companies and organisations. To support the implementation of the Smart Specialisation Strategy and the internationalisation of a country as a digital society by developing digital and business technology management competences in companies and organisations. We expect managers, area managers and specialists in companies and public organisations, consultants to take part of the studies. Study methodology Combined study methods integrating individual studies (e.g. work with data), group-based studies (teamwork projects) and e-studies (assisted by e-study platforms). The acquisition of key competences is based on the acquisition of skills transferred in small groups. Development and management of digitalization-related projects in interdisciplinary and multicultural teams in cooperation with companies and organisations. Programme Structure ... [-]
The MBA/MSc Digital Marketing & Brand Management M2 is a three-period course with 357 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. [+]
The MSc/MBA Digital Marketing & Brand Management M2 is a three-period course with 371 hours of face-to-face training which is worth 60 ECTS or 26 US credits.
All classes are taught in English.
This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on:Brand Management, Digital Strategy and Leading Business and Company Strategies as well as in-depth knowledge of Management and Marketing. Mobile Marketing Skills to develop practical skills needed for operating in a professional working environment: managing multicultural teams on different sites using effective decision-making abilities.Community Management, Editorial Strategy. CAREER OPPORTUNITIES ... [-]
The constant evolution of the market requires innovative and agile management approaches: mastering the modes of communication adapted to new exchange networks; exploration of Big Data and its implications in digital strategies; optimization of the chain of acquisition and customer loyalty; value creation and sustainable customer relationship monitoring. [+]
The constant evolution of the market requires innovative and agile management approaches:Mastery of the modes of communication adapted to the new networks of exchanges Exploring Big Data and its Implications in Digital Strategies Optimization of the chain of acquisition and customer loyalty Value creation and sustainable customer relationship monitoring
Strong hiring of graduates in digital:
Companies specializing in analytics, big data, Internet data, advertisers, digital or interactive agencies, media agencies, ad-exchanges, web publishers, search engines, control rooms and desks trading ...
The traditional trades disrupted by digital require new skills, for example:... [-]