Geneva is known for diplomacy. That’s probably why their university is specialized in humanist sciences, with the addition of medicine. Private university, institutes and private schools are also specialized in laws, political science, international affairs, history etc.

The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

A master of business administration (MBA) is a professional degree given to those who study business management at a business school. Various forms of analysis and strategy are covered including operations, marketing, finance, and accounting.