MBA with a Concentration in Marketing

General

Program Description

A UNYP MBA with a focus in Marketing will help you target your career for the right audience

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.


Specialized marketing courses:

  • Marketing Research
  • Consumer Behavior & Neuromarketing
  • Strategic Marketing Management
  • Brand Management

UNYP Selfie


10 Reasons to Enroll in the UNYP MBA Program

  1. Improve your global employment prospects
  2. Increase your earning potential
  3. Hone your leadership skills
  4. Learn in a local and international environment
  5. Sharpen your decision-making abilities
  6. Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning
  7. Understand new issues in business and management to better succeed in a competitive international environment
  8. Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations
  9. Apply your new skills at work the next day
  10. Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE)


MBA Brochure

Admission Requirements

Last updated November 2019

About the School

Since 1998, UNYP has been offering the best in English-language higher education in Central Europe, with a focus on Business Administration, Communications, Finance, IT Management, Marketing, Internat ... Read More

Since 1998, UNYP has been offering the best in English-language higher education in Central Europe, with a focus on Business Administration, Communications, Finance, IT Management, Marketing, International Economic Relations, English Language & Literature, and Psychology. UNYP is the largest and leading English language higher education institution in the Czech Republic. Read less