MBA with a Concentration in Marketing
The MBA with a concentration in Marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.
This 18-month lifelong education MBA program of weekend study (2 weekends per month)* leads to an IACBE-accredited Master's of Business Administration (MBA) degree from the University of New York in Prague. You will take a core set of 10 courses providing you with a solid foundation in international business and then 4 additional courses in Marketing.
*UNYP provides light refreshments during the breaks to students on this program
Prior to the start of the MBA program, UNYP provides, free of charge, a pre-MBA workshop in the principles of finance, accounting, marketing and management to ensure that you begin your studies well-prepared and on an equitable level with your fellow classmates.
We are accepting applications now.
MBA core courses:
- Organizational Behavior & Leadership
- International Marketing Management
- Financial Accounting
- Managerial Accounting
- Operations & Project Management
- Legal & Ethical Decision Making in Business
- Negotiation & Mediation
- Financial Management
- Innovations in Management
- Research Methods Seminar
- Economics & Development Workshops
Apart from the core subjects, students complete courses in the following focus areas.
- Marketing Research
- Consumer Behavior & Neuromarketing
- Strategic Marketing Management
- Brand Management
After completing all courses, students undertake the role of an internal or external consultant and investigate a business problem with the aim of arriving at a feasible solution to the problem identified. In other words, a practical and methodical approach to problem solving, allowing each student to demonstrate their learning’s from throughout the program.
Students will choose a mentor from among their professors to help guide them through the five month process. They will then discuss ideas for the project and come to an agreement based upon one of the following: identify system that is not functioning or needs redesign; identify a problem area that needs a solution; or create a new business. The idea is that a student can combine work and study by identifying an area in their job that either doesn’t work well or needs a totally new solution. The student then conducts primary and secondary research on the problem; analyses their findings and then translates those into a feasible solution to the problem. Basically, the student becomes a business consultant to the company.
The student will turn in sections of the work to their mentors each month for critical feedback to help them streamline their work and stay on target. At the end of five months, the student binds their work and submits it to the mentor for grading.
The UNYP MBA Program is accredited by the American accrediting body, the International Assembly for Collegiate Business Education (IACBE), and the Czech Association of MBAs (CAMBAS). UNYP is accredited by the British Accreditation Council (BAC) and UNYP is also a member of AACSB and CEEMAN, which we follow for the purpose of observing best practices in teaching business education in other regions of the world.
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Last updated October 23, 2017