MBA with Specialisation in Marketing


The Master of Business Administration with Specialisation in Marketing is designed to further enhance the expertise of students in evaluating and formulating strategic marketing decisions. It looks in greater detail at the different challenges that firms face in their quest for achieving and sustaining market leadership and profitable growth in competitive, fast-changing, global markets. Students are provided with opportunities throughout the program to apply their learning in current work environments and/or within their communities. They will be knowledgeable about the differences among global economies, institutions, and cultures and understand the implications these have for global management.

Learning outcomes:

Upon successful completion of this course, it is expected that graduates will:

  • Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
  • Demonstrate knowledge of the scope and new developments in digital marketing
  • Have an in-depth understanding of relationship management, strategic planning and global marketing

Career Prospects:

Students will be able to practice in a variety of marketing areas and use analytical and problem-solving skills in decision making.

Course Structure:

  • Human Resource Management
  • Marketing Management
  • Strategic Management
  • Finance for Managers
  • Leadership and Management Development
  • Consumer Behaviour
  • International Marketing
  • Digital Marketing
  • Research Methodology
  • MBA Consultancy Project

Entry Requirements:

  • An Honours Degree from a recognised institution
  • Relevant professional experience Or any equivalent

Key Facts

  • Awarding Body: European Business School (EBS), Paris
  • Faculty: Business
  • Abbreviated Title: MBA Mktg
  • Duration of Study: 1 Year (FT)
  • Full Tuition Fees: USD 13 000
  • Study Mode: Full Time
Program taught in:

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Last updated March 12, 2018
This course is Campus based
Start Date
Aug. 2019
1 year
13,000 USD
Full Tuition Fees: USD 13 000
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