Introduction
Take your journalism and media experience to the next level with the Cardiff MBA with Media.
Delivered in collaboration with the School of Journalism, Media and Culture, the Cardiff MBA with Media combines the core ingredients of our flagship MBA with the opportunity to understand the distinct management challenges of the media industry.
You’ll gain a solid foundation of business, management and media knowledge and insight to help you secure senior positions in media organisations around the world. You’ll benefit from teaching delivered by expert academic practitioners underpinned by up-to-the-minute theory and informed by real-world, practical illustrations and experiences.
The Cardiff MBA with Media is designed for people with relevant work experience in journalism and media, who have the ambition to accelerate their progression to senior leadership roles through a period of focussed study and personal development. The programme offers a challenging experience that will stretch and support managers who want to drive positive business change.
Alongside students with a range of backgrounds, you will develop your business knowledge, increase your self-awareness and sharpen your ability as an effective and inspiring leader. You will consider the wider commercial, social and environmental implications of decision-making in a variety of practical contexts and have the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.
The Cardiff MBA with Media will help you make a difference.
Distinctive features
Springboard into the Cardiff MBA programme and learning community with a custom-made orientation and team building programme.
The Career Advantage Service: Access to a career consultant and personal coach for personalised professional development.
A bespoke, wrap-around Leadership Development Programme to help you assess your leadership capability, develop a personal development path and build key leadership skills.
Cardiff Connections will help you become part of the business community through networking events, access to business leaders and alumni talking about their motivations and career choices, and company visits.
An International Study Tour that provides the opportunity to study business practice in an unfamiliar context.
Contemporary integrated themes running through all modules, such as the future of work, responsible leadership and digital transformation.
Opportunities to make a difference to society and the economy through study and extra-curricular activity in line with Public Value.
Assessment designed around tackling real-world challenges:
The Business Strategy Simulator Challenge
The People Challenge
The International Consultancy Challenge
The Innovation Challenge
The Media Challenge
The Crisis Simulation Challenge
The Accelerator Project – a response to a complex, multi-faceted problem posed by a business client.
Admissions criteria
Candidates are expected to have a minimum of a 2:1 (GPA 3.0/4.0) at the undergraduate level, from a recognised institution, and at least 3 years’ relevant work experience. Non-graduates with approved professional qualifications and/or significant work experience may also be considered.
Interview process: Shortlisted applicants will be interviewed, either in person or by Skype, to establish their level of work experience, their aptitude for the programme, and their motivation.
Applicants whose first language is not English are required to obtain a minimum IELTS score of 7.0 overall with 6.0 in each category (or an equivalent English language qualification).
Structure
The Cardiff MBA with Media is structured around a series of six challenge-focussed modules, based on cross-functional and action-based scenarios typically found in the workplace. These may include Responsible Leadership, Digital Transformation and The Future of Work.
The learning required to engage with the challenges is experienced in immersive blocks designed to stimulate your curiosity, inform your process of enquiry and strengthen the application of your learning.
This approach provides an enriching opportunity for:
The use of multiple and extended activities to enhance understanding.
Student interaction to support shared sense-making.
Guided in-depth inquiry.
Collaboration between students and the programme team.
Frequent review of insights and development.
Focussed learning rather than the distracting demands of multiple modules.
Structured independent learning.
Challenges include a business strategy simulation, a time-constrained solution to a brief from a senior management team, and the development of an innovative business solution. A specialist module on developing and managing digital media products then presents a series of live scenarios that will challenge you to develop new ways of thinking about and working with specific audiences and to develop focused perspectives in conditions of continual change.
The Accelerator Project is a real-world project carried out in partnership with a media client to develop solutions to a significant strategic issue. The concluding module then uses a crisis management simulation to consider the multiple facets of current leadership challenges. It also anticipates the future landscape and transformative change this requires.
This immersive challenge-based structure will enhance your capability in four interrelated areas. You will:
Develop a holistic understanding of core business areas and processes, drawing on contrasting functional, disciplinary and contextual perspectives.
Integrate theory and practice to promote critical thinking and problem-solving.
Engage with the complex, dynamic and ambiguous nature of strategic decision-making.
Gain enhanced insight into your personal potential and develop advanced leadership skills.
Running throughout the programme is a supporting package of activities provided by the MBA’s Leadership Development Programme. These directly address the personal and professional skills needed for you to perform effectively in each challenge, and in the next stage of your career.
The modules shown are an example of the typical curriculum and will be reviewed prior to the 2020/21 academic year. The final modules will be published by September 2020.
Core modules
Module title
Module code
Credits
Global Challenges and Strategic Decision Making
BST901
20 credits
People Perspectives
BST902
20 credits
Financial and Business Analytics
BST903
20 credits
Creativity, Innovation and Enterprise
BST904
20 credits
The Accelerator Project
BST906
40 credits
Leading Change and Transforming Futures
BST907
20 credits
Leadership Development Programme
BST908
10 credits
A Creative Introduction to Developing and Managing Digital Media Products
MCT596
30 credits
Sam McGhee / Unsplash
Learning and assessment
How will I be taught?
An active learning approach is embedded in the Cardiff MBA with Media. We believe that effective learning is founded on two things – your involvement in diverse and challenging experiences, and the way you make sense of those experiences, both individually and with others. A team that includes academics from multiple disciplines, and practitioners representing a range of functions and sectors will facilitate each module. This will reflect workplace practice and encourage the cross-fertilisation of different perspectives.
You will find that each block of learning involves a rich variety of activities including company visits, industry speakers, time-limited challenges, role-play, and simulations. These are all designed to reconsider your existing understanding and to explore issues from different perspectives. The diverse backgrounds within the student cohort make a valuable contribution here.
We will help you to enhance your higher-order reflective skills, including observation, analysis, and synthesis to develop comprehensive conclusions about these experiences.
We will also encourage you to reflect collaboratively with peers, academics and practitioners to challenge your existing knowledge structures, assumptions, values and skills. This will also enable you to negotiate and build new insights into the nature of leadership and business practice and develop creative responses to business problems.
You will have opportunities to integrate and apply new understandings, together with skills from the Leadership Development workshops, in practical tasks embedded in each learning block, and formal coursework challenges around which each module is designed.
How will I be supported?
The University offers a wealth of support for postgraduate students. These include:
Learning Central
Learning Central is the University’s virtual learning environment. All programme and module materials are posted here for students to access before, during and after lectures.
Libraries
A variety of hard and electronic copies of books, journals and databases are available for participants on the programme. The Aberconway library is located in the main Business school site, and additional resources are available at other libraries throughout the campus. Many journals and books are also available electronically.
Personal Tutor System
Each student is allocated a Personal Tutor. This member of the academic staff will maintain an overview of your learning and educational experiences. If you are experiencing difficulties, your Personal Tutor will be there to listen and where possible provide professional guidance or else direct you to the appropriate source of support.
The Student Advisory Service
A free, impartial, non-judgemental and confidential service is offered to students on a wide range of personal, financial and academic matters.
Disability & Dyslexia Service
Confidential advice and support are provided for students who are disabled or who have a specific learning difficulty (e.g., dyslexia) or long-term medical condition.
Counselling Service
The Cardiff University Counselling Service provides members of the university community with an opportunity to examine issues that prevent them from maximising their full potential and to explore options for change. The Counselling Service is confidential and free of charge. It has had international recognition as a Centre for Excellence for individual and group counselling.
How will I be assessed?
The block programme structure provides plenty of opportunities for you to reflect on your learning and development informally. Short knowledge/skill review activities are built into each module to help you check your progress and improve your approach to learning. This will build your confidence and enhance your approach to formal assessment tasks.
Realistic work problems form the basis of formal module assessments. You will be expected to show extended academic reflection on each task, and also adopt typical business formats to present your findings, including oral presentations, and written reports.
Assessment tasks require you to work individually and as part of a team, just as you would in the workplace.
All formal assessments are completed within each module block. This enables more in-depth consolidation and application required for successful performance in assessment tasks based on the complex work undertaken by business leaders. It also reflects realistic workplace timescales for the completion of tasks.
What skills will I practise and develop?
The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.
The Learning Outcomes for this Programme can be found below:
Knowledge & Understanding:
On successful completion of the programme you will be able to:
Draw on discipline-based knowledge and management experience to design integrated solutions to complex organisational problems.
Critically evaluate current management frameworks, models, debates and evidence and integrate with practice.
Critically evaluate contrasting research and consultancy skills for engaging with multi-faceted business problems.
Analyse the complex environmental context that informs strategic decision making in organisations and practice.
Demonstrate a holistic awareness of challenges faced by businesses in making both an economic and social contribution.
Critically assess the challenges of managing a digital media operation in an interconnected, interdependent and yet fragmented mediasphere.
Demonstrate an in-depth understanding of how to turn research findings into valued media content.
Intellectual Skills:
Find and discriminate between competing sources of research and consulting evidence.
Analyse methods for generating primary data and management information.
Critically analyse and synthesise contrasting perspectives and their supporting evidence.
Integrate theory and diverse work experiences.
Develop compelling arguments to support viable and creative plans of action to convince and brief a range of audiences.
Professional Practical Skills:
On successful completion of the programme you will be able to:
Evaluate the practical applications of theory and practice to generate practice-based solutions to unstructured problems.
Demonstrate proactivity and the ability to take the initiative.
Demonstrate responsible and ethical leadership.
Identify and address personal and professional development needs.
Develop credible methods for gathering primary data.
An ability to make decisions in challenging situations.
Work effectively in a leadership team.
Create a viable proposal for a new media business.
Transferable/Key Skills:
On successful completion of the programme you will be able to:
Solve problems creatively.
Communicate with diverse audiences through a range of media.
Demonstrate self-reflection and self-awareness.
Work independently and collaboratively.
Use digital technology.
Manage self and others.
Career prospects
This programme is designed for those with existing work experience. Successful completion of the programme will enable you to apply for more senior positions or seek a transformative career change.
Tuition Fees
UK and EU students: £19,950
Students from outside the EU: £27,650
