MBA in Sports Marketing
SMS - Sports Management School
Key Information
Campus location
Paris, France
Languages
French
Study format
On-Campus
Duration
2 years
Pace
Part time
Tuition fees
EUR 19,400 *
Application deadline
Request info
Earliest start date
Request info
* 1st year: 9700 €; 2nd year: 9700 €
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The 2nd year MBA in sports marketing is for future experts in the marketing world. Following the MBA 1st year in sports management, which is a common core, focused on the expertise of sport business, the MBA 2 in sports marketing aims to professional integration. It provides the skills necessary to practice in the universe of this option and to gain understanding and issues of sports marketing. The next school year will be in October.
The 2nd year MBA in sports marketing has many advantages:
- Basic courses addressing all the key points of marketing
- Specific courses to be at the forefront of marketing
- Construction of a professional project
- Professional memory in support of the construction of the professional project
- Opening to the world of marketing
Program Outcome
Through this program, you will be able to acquire the following skills:
- Become an expert professional in the marketing industry as a whole
- A general knowledge of the world of marketing
- A mastery of tools and strategies
- A mastery of strategic and operational communication techniques with mastery of DTP tools
- Seasoned business skills
- Management skills (financial, accounting, budgetary) as well as a mastery of office automation tools
- An ability to manage a project or a group (project management and HR management)
- Ability to organize and plan a marketing project
- Start a business
- Have a proficiency in professional English
- Increased self-awareness and professional profile
- The fulfillment of his professional and personal project
Career Opportunities
- Marketing manager, product manager, network manager
- Store manager
- Sports federations and clubs
- Advertisers and corporate marketing departments
- Companies organizing sporting events
- Technical director, logistics manager, project manager, stage manager, communication manager, media coordinator, hospitality, sponsorship, management of VIP areas
- Marketing and communication consulting agencies through sport
- Local and regional authorities
- Fitness, well-being and sports recreation sector
Curriculum
Middle knowledge
- Marketing market players and their specificities
- E-business strategy
- Sport marketing
- Means of activations
* Non-exhaustive list
Communication - Events
Exploitation and activation of the media around a sporting event
Digital optimization of sports events and structures
* Non-exhaustive list
Professional Tools - Complementary Activities
Professional tools
- Reflective and professional approach to his project
- Build your image through social networks
- DTP tools
- Public speaking
- Professional thesis around a marketing issue
Complementary activities
- Journey to discover the sport of yesterday and today
- Sport business conferences with recognized experts in the world of sport on different themes. (PR, community management, organization of events, volunteering in sport)
- Business focus (Intervention of an executive, general manager, marketing / communication director of a federation, a club, a brand)