The 2nd year MBA in sports marketing is for future experts in the marketing world. Following the MBA 1st year in sports management, which is a common core, focused on the expertise of sport business, the MBA 2 in sports marketing aims to professional integration. It provides the skills necessary to practice in the universe of this option and to gain understanding and issues of sports marketing. The next school year will be in October.

The 2nd year MBA in sports marketing has many advantages:

  • Basic courses addressing all the key points of marketing
  • Specific courses to be at the forefront of marketing
  • Construction of a professional project
  • Professional memory in support of the construction of the professional project
  • Opening to the world of marketing

Through this program, you will be able to acquire the following skills:

  • Become a professional expert in the marketing sector as a whole
  • A general general knowledge of the marketing world
  • A mastery of tools and strategies
  • Mastery of strategic and operational communication techniques with mastery of DTP tools
  • Strong business skills
  • Management skills (financial, accounting, budget) as well as a mastery of office tools
  • Ability to manage a project or group (project management and HR management)
  • Capacity to organize and plan a marketing project
  • Start a business
  • Have a professional command of English
  • Increased self-awareness and professional profile
  • The fulfillment of his professional and personal project

The opportunities of the program:

  • Marketing Manager, Product Manager, Network Manager
  • Store manager
  • Federations and sports clubs
  • Advertisers and marketing departments in companies
  • Companies organizing sports events
  • Technical Director, Logistics Manager, Project Manager, Manager, Communication Manager, Media Coordinator, Hospitality, Sponsorship, VIP Area Management
  • Marketing and communication consulting agencies through sport
  • Local and territorial communities
  • Fitness, well-being and sports activities sector

MBA 2nd Year in Sports Marketing

Middle knowledge

  • The players in the marketing market and their specificities
  • E-business strategy
  • Sport marketing
  • The means of activations

* Non-exhaustive list

Communication - Events

Exploitation and activation of the media around a sporting event

Digital optimization of events and sports structures

* Non-exhaustive list

Professional Tools - Complementary Activities

Professional tools

  • Reflective and professional approach of his project
  • Build your image through social networks
  • DTP tools
  • Public speaking
  • Professional memory around a marketing problem

Complementary activities

  • Journey to discover the sport of yesterday and today
  • Sports business conferences with experts recognized in the world of sport on different themes. (PR, community management, event organization, volunteering in sport, etc.)
  • Business focus (Intervention of a manager, general manager, marketing / communication director of a federation, a club, a brand, etc.)
Program taught in:
  • French

See 2 more programs offered by SMS - Sports Management School »

Last updated February 24, 2019
This course is Campus based
Start Date
2 years
19,400 EUR
1st year: 9700 €; 2nd year: 9700 €
By locations
By date
Start Date
End Date
Sep 2021
Application deadline
Application deadline
End Date
Sep 2021