Introduction
The 2nd year MBA in sports marketing is for future experts in the marketing world. Following the MBA 1st year in sports management, which is a common core, focused on the expertise of sport business, the MBA 2 in sports marketing aims to professional integration. It provides the skills necessary to practice in the universe of this option and to gain understanding and issues of sports marketing. The next school year will be in October.
The 2nd year MBA in sports marketing has many advantages:
Basic courses addressing all the key points of marketing
Specific courses to be at the forefront of marketing
Construction of a professional project
Professional memory in support of the construction of the professional project
Opening to the world of marketing
Through this program, you will be able to acquire the following skills:
Become a professional expert in the marketing sector as a whole
A general general knowledge of the marketing world
A mastery of tools and strategies
Mastery of strategic and operational communication techniques with mastery of DTP tools
Strong business skills
Management skills (financial, accounting, budget) as well as a mastery of office tools
Ability to manage a project or group (project management and HR management)
Capacity to organize and plan a marketing project
Start a business
Have a professional command of English
Increased self-awareness and professional profile
The fulfillment of his professional and personal project
The opportunities of the program:
Marketing Manager, Product Manager, Network Manager
Store manager
Federations and sports clubs
Advertisers and marketing departments in companies
Companies organizing sports events
Technical Director, Logistics Manager, Project Manager, Manager, Communication Manager, Media Coordinator, Hospitality, Sponsorship, VIP Area Management
Marketing and communication consulting agencies through sport
Local and territorial communities
Fitness, well-being and sports activities sector
MBA 2nd Year in Sports Marketing
Middle knowledge
The players in the marketing market and their specificities
E-business strategy
Sport marketing
The means of activations
* Non-exhaustive list
Communication - Events
Exploitation and activation of the media around a sporting event
Digital optimization of events and sports structures
* Non-exhaustive list
Professional Tools - Complementary Activities
Professional tools
Reflective and professional approach of his project
Build your image through social networks
DTP tools
Public speaking
Professional memory around a marketing problem
Complementary activities
Journey to discover the sport of yesterday and today
Sports business conferences with experts recognized in the world of sport on different themes. (PR, community management, event organization, volunteering in sport, etc.)
Business focus (Intervention of a manager, general manager, marketing / communication director of a federation, a club, a brand, etc.)
