This program is designed for graduate students, business professionals and sports enthusiasts, who want to specialize in this industry. Giving them the necessary tools and knowledge to master sports events, sponsorships, federations, and sports clubs. Our faculty members are active professionals in the sports management industry and they will also benefit from multicultural classes, sharing experiences with professionals from diverse backgrounds.

Over the course of the program students will:

  • Develop the communication and technical skills required to become an effective industry professional.
  • Gain insight into practical business planning and management.
  • Learn how to efficiently plan sporting events.
  • Manage team organization, merchandising, and marketing.


  • Duration: 18 months
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration Major in Sports Management and Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
  • Internships: We provide access to internship opportunities in international companies and organizations.


This program is designed to enable students to stand out in organization and communication skills, giving them the necessary tools to manage and market sporting events, teams, federation, and sports clubs. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Media Relations and Communications in Sports
  • International Sports Federations and Organisations
  • Sports Organisation - Strategic Management
  • The Business of Football
  • Managing Talent in the Sports Industry
  • Sports Industry Innovation, Creativity and Entrepreneurship

Career Options

The program is of particular relevance to those working, or planning to work as:

  • Product Management Director
  • Gameday Operations Manager
  • Public Relations Manager
  • Sports Marketing Analyst

Entry requirements

  • Bachelor degree or equivalent in a related field.
  • IELTS 6.5/TOEFL 74 (English Official English exam results) or proof of studying previously in an English speaking environment for a minimum of 3 years.
  • Scanned copy of all required academic diplomas, transcripts, and academic certificates obtained.
  • A 500-word essay: What can you bring to the Geneva Business School community?
  • Photocopy of a valid passport /national ID.
  • Resume/CV.
  • One reference letter.
  • Prerequisite: Knowledge of Accounting, Finance, Economics. If prerequisites are not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum of 60% on the self-tests.
  • Two years of work experience or equivalent.

Fees and Funding

  • Application Fee: €150 (Non-refundable, paid upon application)
  • Administration Fee: €1,900 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
  • Tuition per semester: €7,460 (Total 1.5-year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Program taught in:
  • English
Geneva Business School Barcelona Campus

See 2 more programs offered by Geneva Business School Barcelona Campus »

Last updated October 17, 2019
This course is Campus based
Start Date
Feb 2020
Sep 2020
18 months
7,460 EUR
per semester (3 semesters)
By locations
By date
Start Date
Feb 2020
End Date
Application deadline
Start Date
Sep 2020
End Date
Application deadline

Feb 2020

Application deadline
End Date

Sep 2020

Application deadline
End Date

Listen to our students!

What is Swiss Quality Education?

Rethinking Business Education

Life at GBS!