This program consists of a 4th and a 5th year, and delivers an MBA. Highly specialized, it is intended for future managers and experts of the Sport Business universe. A single common core exists with the MBA 1st year in sports management. At the end of this one, three choices are offered to the student, to continue his studies in MBA 2 management of the sport or to specialize on an MBA 2 in sports marketing or an MBA 2 in sport events.

Year 4: Business Sport Expertise

Fundamental Courses - General Matters

  • Press relations
  • Event project management
  • Operational communication
  • Business focus: category manager
  • Business English
  • Business law

Specific Courses - Sport Business

  • Sports equipment suppliers market
  • French law market TV
  • Sport Brand Creation Strategies
  • History of sport
  • Sports betting, markets and economic issues
  • Optimization of sports speakers
  • Career Management in Sport
  • E-Sports
  • Right to the image of athletes
  • Institutional and sponsoring companies

Year 5: Professional Insertion

Fundamental Courses - General Matters

  • E-business strategy
  • Crisis management
  • HR Management
  • Merchandising / Licensing
  • Financial management
  • Reflective and professional approach of his project
  • Build your image through social networks
  • PAO
  • Professional memory

Specific Courses - Sport Business

  • Sport and local authorities
  • Exploitation and optimization of a sports venue
  • Legal framework and contracts in sport
  • Sponsoring and activation
  • Sport and investments

Professional Memory

  • Oral defense

Continuing Course on the 2 Years MBA

Professional project

  • Construction of the professional project
  • Job search workshops and business consulting

Personal and Sports Development

  • Self-awareness
  • Internships, Missions and Tutoring
  • Practice of sport in competition
  • Associative life of the school

Opening to the World of Professional Sport

  • Team Building: integration seminar
  • Body spirit, human management and leadership learning
  • Case Studies and Conferences
  • Meetings of professionals and testimonials
  • Professional conferences
  • Organization of the SMS Forum of Sports Trades
  • Visits, audit and analysis of federal and international institutions of sport and professional clubs

Program taught in:
  • French

See 3 more programs offered by SMS - Sports Management School »

Last updated February 28, 2019
This course is Campus based
Start Date
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Oct 2019
2 years
19,400 EUR
1st year: 9700 €; 2nd year: 9700 €
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