MBA in Media Management
In addition to the general goals of the MCNY MBA program, students in the Media Management program will gain knowledge to: Develop models for successful exploitation and utilization of social and mobile media in the delivery of traditional entertainment industries; Manage and develop new successful business models in changing music and publishing industries in light of digitization and convergence; and, Be at the forefront of administration of successful business models for developing "new" media industries, entrepreneurial media ventures or improved service methods within media businesses with skills acquired through the Dimension classes and the Constructive Action.
About This Program
The goals of the MCNY graduate business degree programs are to enhance students’ professional mobility, engage them in the development of the global business and social community and encourage exemplary moral and ethical behavior. Through the MBA programs, students are afforded the opportunity to broaden their knowledge of the field of entrepreneurship and ‘intrapreneurship’ in business and to develop the necessary skills for successful careers as entrepreneurs or in corporate business environments throughout. At MCNY, the MBA programs are oriented towards a practitioner-based model where management theories are fully integrated within the curriculum and students are expected to complete their respective programs with a tangible outcome, through the Constructive Action (CA).
At the centerpiece of these programs is the College’s Purpose-Centered Education model, where students work methodically every semester to further increase their understanding of the world of business, while contributing to the development of their Constructive Actions, which focus on strategic analysis, planning and implementation to define innovative business models, products, customers, market segments and geographical markets for the future. These programs also recognize that business is a dynamic field and, as such, we are dedicated to regularly updating the curriculum consistent with changes in the industry and the development of MCNY.
Upon completion, it is expected that the MCNY MBA student will graduate an effective business professional who can lead in a changing global environment and will demonstrate mastery of skills in leadership, communication, strategic thinking, diversity management, financial analysis, change management, and accountability that is necessary to successfully assume managerial responsibilities. After attaining an MBA from MCNY, graduates of the program will lead the process of change for self, others and for a sustainable global community.
Specifically, students will:
- Master the personal and professional skills necessary to lead and work within teams effectively;
- Master the skills to engage all relevant parties in the development of the global, business and social community;
- Master the skills to effectively operate in the global economic and business environment and develop long-term strategies to positively impact business environments and organizations;
- Make ethical decisions guided by thought, analysis, and compassion.
In addition to the general goals of the MCNY MBA program, students in the Media Management program will gain knowledge to: Develop models for successful exploitation and utilization of social and mobile media in the delivery of traditional entertainment industries; Manage and develop new successful business models in changing music and publishing industries in light of digitization and convergence; and, Be at the forefront of administration of successful business models for developing “new” media industries, entrepreneurial media ventures or improved service methods within media businesses with skills acquired through the Dimension classes and the Constructive Action.
The MCNY Media Management MBA program is specifically and uniquely designed to develop quality management practitioners in the media and entertainment industries capable of creating corporate cultures in which individual initiative, participation, and autonomy will result in augmented self-esteem and job commitment, enhanced productivity, improved product quality and labor-management relations, strengthened global participation, and, ultimately, in increased profitability and responsible community awareness and civic participation. It does so by integrating management theory, practice and performance, focusing on the imaginative and entrepreneurial thinking and problem-solving skills essential in today’s rapidly developing content driven and converging media environments.
The first of its kind in the nation, it remains the only one year accelerated specialized MBA program in Media Management, fusing the study of general MBA core competencies in economics, finance, marketing, operations, management, and accounting with intensive exploration of media specific fields essential for effective media management. The MCNY Media Management MBA program provides students with the tools necessary to successfully navigate the unique nuanced business, operations and management characteristics of the media and entertainment industries by providing students with a comprehensive analytical overview of the media industries including entertainment law, new media, broadcast, film, music and publishing industries, media marketing, advertising & public relations, arts administration & cultural heritage management, and media theory.
Delivered by industry experts using MCNY’s Purpose-Centered Education model, students combine this focused comprehensive analytical study of media industry topics with applied knowledge and practical skills gained through three semesters of hands-on field experiential practica in media entrepreneurial and/or intrapreneurial Industry & Venture Assessment, Business Planning, Development & Marketing, and Venture Implementation, Actualization & Evaluation.
All of the MCNY MBA programs are integrated with the International Field Study - this applied program is tailored to ensure that students have the opportunity to work collaboratively in a pan-cultural environment in which they are exposed to new cultures and given the opportunity to explore them.
The MBA program in Media Management comprises three Purposes and revolves around five dimensions: Purpose, Value and Ethics, Self and Other, Systems and Skills. These dimensions form the core of courses offered for each specific purpose. The course contents are geared toward achievement of the overall program goals. The three Purposes and the Courses offered in each are given below:
Purpose 1: Industry and Venture Assessment
- Purpose: CA 1 - Strategic Industry Analysis
- Skills: Managerial Accounting
- Self & Others: New Media: Cyber, Social, Mobile and Beyond
- Values & Ethics: Entertainment Law & Media Ethics
- Systems: Business and Economics of the Film Industry
Purpose 2: Business Planning, Development, and Marketing
- Purpose: CA 2: Strategic Planning
- Skills: Managerial Economics
- Self & Others: Media Marketing in Global Environment
- Values & Ethics: Media Contract Drafting and Negotiation
- Systems: Music and Publishing Industries in the Digital Age
Purpose 3: Implementation, Actualization, and Evaluation
- Purpose: CA 3: Strategic Management & Evaluation
- Skills: Managerial Finance
- Self & Others: Arts Administration and Cultural Heritage Management
- Values & Ethics: Media, Culture, and Society/International Practicum
- Systems: Managing Electronic Broadcasting Industries
What Can You Do with an MBA in Media?
Graduates from MBA media programs can go on to a variety of exciting careers in the entertainment and media. You may work as an agent or publicist for an artist, help develop circulation strategies for a magazine or sell advertising for online or traditional media. The cross-disciplinary approach taught in MBA media courses provides graduates with unique skill sets in marketing, promotions, and problem-solving, making them top candidates for companies seeking innovative thinkers with a varied background in arts and culture. MBA media graduates can find jobs in advertising management, public relations, marketing, and sales, as well as the obvious career paths in the entertainment industry, such as producing the film, radio, and TV shows, publishing, and representing actors, musicians, writers, and other creative artists.
Business and financial experts make up roughly 5 percent of workers in the entertainment industry, according to 2008 data the Bureau of Labor Statistics (BLS). This includes agents and managers as well as individuals responsible for marketing, public relations, fundraising, and contract negotiations with artists, musicians, and performers.
In 2009, the BLS reports, there were roughly 11,700 agents and business managers in the U.S. working to promote and manage artists, performers, and athletes. The median annual income for these agents was $61,890 in 2009, with the top-earning 25 percent bringing home more than $105,870 in 2009. The best-paying jobs in this field are found in the motion picture sector, with a mean annual wage of $119,550 going to promoters and agents in this niche.
According to the GMAC (Graduate Management Admissions Council) 2013 Corporate Recruiters Survey, US companies show the greatest demand for MBAs worldwide, as 85 percent of firms plan to hire an MBA in 2013, up from 82 percent that did so in 2012.
They report that the greatest demand for recent MBA graduates within the United States will be in the Northeast (92% of companies planning to hire these candidates in 2013 compared with 83% last year). Both the Midwest (89% hiring in 2013 versus 87% in 2012) and the West (85% hiring versus 80% in 2012) continue to see increasing demand for recent MBA talent. While demand for MBAs slipped slightly in the South (78% in 2012 to 77% in 2013), employers in this region reported notable growth in the demand for recent master-level business graduates.
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Last updated March 12, 2018