MBA in Marketing

General

Program Description

The Marketing concentration provides candidates with the appropriate skills and requirements needed to qualify for marketing jobs. This program is ideal for candidates working in this field as they can use their newly-acquired skills for progression into managerial roles. Marketing professionals are greatly in demand, and a career in marketing can be very rewarding in terms of job satisfaction and monetary compensation. The industrialization of the Arab countries, along with tremendous growth in business activity, require that there be professionals to help move products and services to their intended recipients.

Core Requirements – 30 Credit Hours

  • Research Methodology
  • Management Information Systems
  • Financial Accounting
  • Management and Cost Accounting
  • Corporate Finance
  • Managerial Economics
  • Organizational Behavior and Human Resources
  • Strategic Management and Business Policy
  • Operations Management
  • Marketing and Sales Management

Elective Courses in Marketing – 12 Credit Hours

  • Consumer Behavior
  • Marketing Research
  • Services Marketing
  • Marketing Strategy

Admission

TAG-SB enforces the same admission and graduation policies for its entire graduate program.

Admission to the MBA program is open to any qualified holder of a Bachelor’s Degree from a recognized university regardless of the undergraduate major field of study. Graduates of universities where enrollment is not required do not qualify for admission. The School’s admission policy is to select those candidates who have the greatest potential for academic and professional success.

Last updated Dec 2017

About the School

Talal Abu-Ghazaleh Graduate School of Business (TAG-SB) is the first school of its kind in the Arab world that represents a partnership between the private and public sectors. It was founded to provid ... Read More

Talal Abu-Ghazaleh Graduate School of Business (TAG-SB) is the first school of its kind in the Arab world that represents a partnership between the private and public sectors. It was founded to provide educational opportunities at the highest international standards. Read less