Marketing is a central function in all successful modern organizations, regardless if they’re corporations, small or medium size businesses, charities, and even in some government institutions. The importance of marketing in today’s society cannot be overstated; as technological advancements have made it easier for companies to find customers and markets in different parts of the world, marketing has become a complex activity that transcends the 4P’s; successful marketing is the key to the survival of many organizations.

Career options in marketing can also be very diverse. If you decide to make the leap and specialize your skills in this field, you can work for companies that engage in marketing activities such as brand management, strategic management, or new product development. Also, you can work for organizations that provide marketing services such as marketing research, advertising, public relations, or consulting.

The goal of this program is to prepare students for senior marketing positions in a variety of organizations by developing their skills and knowledge in marketing, while also transferring ethical business values. This program will expose students to knowledge of marketing concepts and theories, and will also teach them how to apply these marketing concepts and theories in various organizational and industrial contexts. This program provides an optimal combination of courses in marketing theory, such as Consumer Behavior, Product Management and Design, Services Marketing, International Marketing and more, along with more qualitative courses such as Marketing Research, Marketing Metrics, and Price Management.

Students will have to take part in a marketing simulation in which their theoretical knowledge is tested as they assume the role of a marketing manager in a virtual company. Lecturers in this program include John D. Branch (University of Michigan, United States), Paul R. Murphy (John Carroll University, United States), Daniel Butler (Auburn University, United States), Patricia Loubeau (Iona College, United States), Thomas Baker (Clemson University, United States), Carlos Rodriguez (Delaware State University, United States), Tracy Tuten (East Carolina University, United States), Dominik Mahr (Maastricht University, The Netherlands), and others.

Curriculum

First semester

COURSES ECTS FACULTY
Integrated Marketing Communication 5 Dominik Mahr, PhD, Maastricht University, Netherlands,
Olivera Jurković Majić, PhD, ZSEM,Croatia
International Marketing 4 John David Branch, PhD, University of Michigan, USA,
Đuro Njavro, PhD, ZSEM, Croatia
Marketing Simulation 5 Maja Martinović, PhD, ZSEM, Croatia,
Mira Marušić, PhD, ZSEM, Croatia
Marketing Metrics 5 Valentina Pirić, PhD, ZSEM, Croatia,
Martina Čaić, MBA, ZSEM, Croatia
Business Ethics, CSR and Sustainability 3 Kristijan Krkač, PhD, ZSEM, Croatia,
Borna Jalšenjak, PhD, ZSEM, Croatia,
Igor Matutinović PhD, ZSEM, Croatia

Second semester

COURSES ECTS FACULTY
Consumer Behavior 5 Hrvoje Maljak, PhD, ZSEM, Croatia,
Daniel D.Butler, PhD, Auburn University, USA
Price Management 5 Gordi Sušić, MA, ZSEM, Croatia
Distribution and Logistics Management 5 Paul Murphy, PhD, John Carroll University, USA
Kristina Šorić, PhD, ZSEM, Croatia
Marketing Research 5 Patricia Loubeau, PhD, Iona College, USA,
Ivana Bušljeta Banks PhD, ZSEM, Croatiamedia/syllabus/SYLLABUSI_FIB/S
Services Marketing 5 Tom Baker, PhD, University of Alabama, USA,
Katarina Miličević, MBA, ZSEM, Croatia
Product Management and Design 5 Carlos M. Rodriguez, PhD, University of Delaware, USA,
Predrag Haramija, PhD, ZSEM, Croatia

*ZSEM reserves the right to change the courses and the faculty

Enrollment documents

For non-Croatian citizens

  • Diploma (translated and certified in English or Croatian)
  • Grade transcript (translated and certified in English or Croatian)
  • Passport copy
  • Two recommendations (academic or professional); If candidates GPA is lower than 3,5, third recommendation will be needed
  • Motivational letter
  • CV
  • Two photographs, 4x6cm
  • Document proving that you have source of supporting the study at ZSEM (most often „bank statement“)
  • Proof of application fee payment (150 EUR)
  • Certificate of birth (translated and certified in English or Croatian)

For Croatian citizens

  • Diploma (original in English/Croatian, or translated and certified copy in English/Croatian)
  • Grade transcript (original in English/Croatian, or translated and certified copy in English/Croatian)
  • Proof of citizenship (original Domovnica)
  • Certificate of birth (original Rodni list)
  • Two recommendations (academic or professional);

If candidates GPA is lower than 3,5, third recommendation will be needed

  • Motivational letter
  • CV
  • Two photographs, 4x6cm
  • Proof of application fee payment (150 Kn)

Tuition Fee Discounts

Students may obtain a reduction in tuition fee in the following cases:

  • Payment in one installment to the ZSEM’s gyro account or payment by a student loan: 5%: 5%
  • GPA in the completed undergraduate and graduate program 3,5 – 3,99: 5%
  • GPA in the completed undergraduate and graduate program 4,00 – 4,49: 10%
  • GPA in the completed undergraduate and graduate program 4,50 – 5: 15%
  • Citizens of Croatia and European Union (without dual citizenship) : 5%
  • Candidates with a minimum of 5 or more years of work experience: 5% (to be proved by an official certificate).
  • ZSEM alumni: 5%

A student may qualify for more than one tuition fee reduction, in which case they stack.

Program taught in:
  • English

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Last updated March 11, 2019
This course is Campus based
Start Date
Sep 2, 2019
Duration
1 year
Full-time
Price
10,400 EUR
Deadline
By locations
By date
Start Date
Sep 2, 2019
End Date
July 31, 2020
Application deadline

Sep 2, 2019

Location
Application deadline
End Date
July 31, 2020