What makes a wine or a champagne exceptional? How do consumers appreciate and purchase some particular wines over and over again? What do consumers expect from a luxury hotel? Explore how to create an exceptional experience for wine and hotel consumers, and how to increase their loyalty in this specific market where services are the main key factors of success.

Luxury codes and market players

  • Luxury brands and wine, gastronomy, and hospitality industry
  • Luxury codes and brand identity
  • Economy of the luxury travel industry
  • Wine and gastronomy economy

Marketing, digital marketing, and communication in wine and hospitality industry

  • Luxury marketing
  • Brand management in hospitality
  • Brand management in wine industry
  • Brand management in fine gastronomy industry
  • Customer relationship management
  • Public relations, event strategy, and communication
  • E-business and digital marketing
  • Social media and e reputation
  • Media planning and KPI


  • Starting your own label
  • Building a business plan
  • Forecasting and logistics in jewelry
  • Corporate strategy
  • Human resources team building and leadership
  • Intellectual property law and licensing
  • Ethics and sustainability

Wine tasting, fine gastronomy, and services in luxury industry

  • Services in luxury industry
  • New product development
  • Packaging and design
  • Grooming
  • Well-being and spa
  • Wine tasting workshop
  • Fine gastronomy workshop

Consulting project or tasting sessions,field trips and visits by leading chefs

Program taught in:
  • English
  • French

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Last updated November 16, 2018
This course is Campus based
Start Date
Sep 2020
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