Admire watchmakers, artists, and designers of the time, touch and compare gems, learn how these precious pieces are created, developed and managed. This program enables you to understand every best practice of this market which happens to be one of the most growing markets in the luxury industry.

Luxury codes and market players

  • Luxury brands and jewelry industry
  • Luxury codes and brand identity
  • History of jewelry and timepieces
  • History of arts

Jewelry marketing and digital marketing and communication

  • Luxury marketing
  • Brand management in jewelry
  • Selling techniques applied to jewelry and timepieces
  • Customer relationship management
  • Public relations, event strategy, and communication
  • E-business and digital marketing
  • Social media and e reputation
  • Media planning and KPI


  • Starting your own label
  • Building a business plan
  • Forecasting and logistics in jewelry
  • Corporate strategy
  • Human resources, team building, and leadership
  • Intellectual property law and licensing
  • Ethics and sustainability

Jewelry and timepieces design and gemology

  • 3D sketching and drawing
  • Create the perfect mood board
  • Collection design
  • Mock-up
  • Jewelry and watch innovations and trends
  • New product development and sourcing
  • Packaging
  • Material workshop: recognize and evaluate diamonds, colored stones, pearls, antique and contemporary jewelry
  • Workshop in fine watches: understanding mechanicals and appraisal

Consulting project

Program taught in:
  • English (US)
  • French

See 3 more programs offered by EIML Paris Ecole Internationale de Marketing du Luxe »

Last updated November 16, 2018
This course is Campus based
Start Date
Sep 2020
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