Luxury cosmetics and perfume make people feel better about themselves.

But how do you create and manage a cosmetic or perfume range of products? Learn how to innovate in cosmetic strategies, how to package, distribute and promote perfumes in this specific volume industry where the issue is to retain customers.

Luxury codes and market players

  • Luxury brands and cosmetics industry
  • Luxury codes and brand identity
  • History of perfumes
  • History of arts

Marketing and digital marketing

  • Luxury marketing
  • Brand management in cosmetics and perfume sector
  • Selling techniques
  • Retail management in cosmetics and perfume industry
  • Customer relationship management
  • Public relations, communication, and advertising
  • E-business and digital marketing
  • Social media and e reputation
  • Media planning and KPI

Management

  • Starting your own label
  • Building a business plan
  • Forecasting and logistics in cosmetics
  • Corporate strategy
  • Human resources, Team Building, and leadership
  • Intellectual property law and licensing
  • Ethics and sustainability

Cosmetic and perfume skills

  • Packaging and design
  • Innovations and trends
  • New product development
  • Rules and regulation, production and quality
  • Material workshop: recognize fragrances, olfaction, and creation
  • Workshop in cosmetics: make-up and skin care

Consulting project

Program taught in:
English
French

See 3 more programs offered by EIML Paris Ecole Internationale de Marketing du Luxe »

Last updated November 16, 2018
This course is Campus based
Start Date
Sept. 2019
Duration
Request Info
Full-time
Price
Deadline
By locations
By date
Start Date
Sept. 2019
End Date
Application deadline

Sept. 2019

Location
Application deadline
End Date