MBA in International Marketing

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

• Duration: Three terms
• Credits: 68 CH/90 ECTS
• Start Dates: October, January, March
• Locations: Barcelona, Geneva, Montreux
• Teaching Language: English
• Degree Awarded: EU Switzerland private accredited MBA degree

Dual Degree On Campus

MSc in International Management

For students who have less than two years of work experience

• Duration: Three terms
• Dual qualification: EU Switzerland private accredited MBA + an official MSc in International Management awarded by the University of Roehampton in London

MBA

For students who have two or more years of work experience

• Duration: Three terms
• Dual qualification: EU Switzerland private accredited MBA + an official MBA awarded by the University of Roehampton in London

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed term. We also have exchange programs with a long list of other universities around the world.

Career Counseling: EU has departments on each campus to help students find jobs in their field of study.

Admission Requirements: Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Admission period: Year round.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:

• creative advertising agencies
• fashion marketing
• film marketing and publicity
• biotech, aviation and pharmaceuticals
• freelance consultancy
• teaching

Requirements

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent.

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

Candidates must also meet two of the following:

• A minimum grade point average (GPA) of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

Students not meeting these criteria will have an interview with the Dean and will be considered on a merit basis. For more information please contact the Admissions Department of your chosen campus.