The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.
Duration: Three semesters/one year (90 credits)
Locations: Barcelona, Geneva, Montreux, Munich, Online
Teaching Language: English
Starting dates: October/January/March
Term Fee: 5,950€
- For students studying on our Barcelona and Switzerland campuses, a state-recognized, University MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
- An EU Business School Switzerland private and internationally accredited MBA degree.
Students completing this major pursue careers in:
- Marketing consulting
- Brand management
A sample of the International Marketing program courses:
- Sales Management
- Digital Marketing Strategies
- Advertising & Media
We understand that choosing a master's program that fulfills your professional objectives while fitting your educational goals is a process that requires a lot of research and deliberation. Our admissions team is available to help you with any queries or questions you might have. We also encourage you to find out more about us by visiting our campuses, meeting our current students and attending classes and open day sessions.
- Complete and send the application form
- Receive further instructions
- Send the additional documents
- Receive confirmation of enrollment
- Start your studies with EU!
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich must have 2+ years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
*Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Program taught in: