MBA in International Hotel Management with specialization in Sales & e-Marketing Management • BRUSSELS (BELGIUM)
In the past ten years, changes in new technologies have impacted consumers’ purchasing habits as well as the way they see brands. The hospitality and tourism fields are no exception to this rule and hotel and tourism managers have to take another look at their marketing strategies, brand name targets and distribution of their products and services through today’s new media. This specialization allows students to pinpoint and adapt to current trends, to anticipate new ones using different themes: e-marketing, negotiations, and promotional announcements, new media management, and social networking... applied not only to the hospitality industry but also to tourism.
Directeur d'Hôtellerie internationale
- Level I degree registered at RNCP by Ministerial order
- Total Credits: 120 ECTS (European Credit Transfer System)
- Length of studies: 2 ans
In Belgium: Certificat de fin d’études secondaires + 3 additional studies**
**Students without any prior knowledge in the hospitality field must take the 3-month Professional Course at Vatel
English Proficiency: TOEFL 580 (90 IBT) or IELTS 6.0 (academic) + one-page personal essay or a cover letter was written in English
Aim: Acquiring analytic and decision-making methods, as well as practical managerial experience. Developing an open mindset on business in general in order to cultivate entrepreneurial qualities, especially in the fields of tourism and the international hospitality industry.
MBA year 1: Step by step students acquire analytical and decision-making methods as well as experience as a manager.
MBA year 2: Students study key strategic rules and then apply them to Hotel Management.
The student has the opportunity to complete the degree by a specialization for the 5th year