MBA in International Business and Marketing

ISC Paris Business School

Program Description

MBA in International Business and Marketing

ISC Paris Business School

The key points of the MBA ISC Paris:

  • Full-Time program 12 or 16 months (6 months practical mission)
  • AACSB accredited, recognized by the French Ministry of Education
  • Network of official partners (RALPH LAURENT, GALERIE LAFAYETTE, HAVAS EVENTS, PEPSICO, RENAULT, FIAT CHRYSLER AUTOMOBILE etc)
  • Companies relations department and 60,000 job offers each year
  • The strength of the network of more than 16,000 alumni of ISC Paris
  • International dimension: high cultural diversity and profiles, high level international faculty
  • Campus: Paris

ADMISSIONS REQUIREMENTS This program is for: Students who have graduated from a three to five year university program in France (Bac+3 – Bac+5 or higher), or another country’s equivalent Mid-career professionals

CAREER & JOB OPPORTUNITIES Export Business Manager, International Product Manager, International Marketing Analyst, International Trader

OBJECTIVES

  • z Clever marketing drives profit, product longevity, and brand loyalty: everything companies are
  • looking for. As most of the business players look at ta their brands into new markets and channels,
  • MBA International Business Marketing explores marketing on a global scale and gives students a
  • systemic and global perspective of the organization in its environment.
  • z By mixing strategic management, marketing and international business MBA IBM enables students
  • to apply skills and knowledges in the follow areas: branding, market research, consumer behavior, new product a market development and international business management.
KEY POINTS
  • z 100 % courses in English
  • z Lecturers coming from all over the world mixing academic
  • credentials with industrial experiences
  • z Unique blend of academic and practice-oriented teaching:
  • Case studies serious games, in-company projects
  • z Three days of courses each week
  • z Career and professional project coaching by renowned
  • head hunters.
PROGRAMME DETAILS

MANAGEMENT (COMMON CORE)

  • z International week
  • z Management simulation - Serious Game
  • z Leadership & Project Management
  • z Strategic Management
  • z Ethics & Sustainable Management
  • z Financial Statements & Business Planning

MARKETING (COMMON CORE)

  • z Market studies
  • z Branding
  • z Strategic Marketing & Case Studies
  • z Digital Marketing
  • z Relationship marketing & CRM

INTERNATIONAL BUSINESS

  • z Intercultural Management
  • z International Marketing
  • z Learning Business by doing Business

Serious game

  • z Sales Force optimization
  • z International Business negotiation
  • z Strategic decisions in international trade
  • z Doing Business in Emerging markets
  • z Big data & datamining - Business Intelligence
  • z Global Integrated Supply Chain Management
  • z International project management
  • z In-company project
  • z Professional thesis and methodology
  • z Individual career planning and job search

FEES 12 months: 11,750 €; 16 months: 14,650 €

This school offers programs in:
  • English


Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
12 - 16 months
Full time
Price
Price
11,750 EUR
Information
Deadline
Locations
France - Paris, Ile-de-France
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
France - Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Price
12 months: 11,750€: 16 moths: 14,650 €