MBA in Event Management
The Master of Business Administration program major in Event Management provides an overview of different types of events and their specific requirements in terms of operational planning. This course will analyze the motivations and expectations of clients today and the evolving event environment. The students will study concepts and the frameworks relating to planning, decision-making, and operational procedures for venue selection, logistics, budgeting, human resource planning, and service providers. The course breaks down the concept of an event and provides the framework and tools to create value and deliver a successful event experience. At the end of the program, students are required to complete an internship, which will give them practical experience and shape their theoretical knowledge in the industry.
Examples of Career Opportunities
Pro Sports Teams
International Sport Governing Bodies: IOC, FIS, UEFA, FIFA
Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
Brands and sponsorships (Red Bull, Omega, Rolex)
Arenas (O2, Allianz Arena)
Theme parks (Disney, Four Flags, EURO Park)
Duration: 3 semesters (1.5 years): 2 semesters + Master thesis/internship
Start dates: October and February
Credits: 90 ECTS
Degree Awarded: Master of Business Administration Major in Event Management
Courses for MBA are divided into 3 main categories: Core courses (42 ECTS/11 courses) which are obligatory and Specialisation courses (12 ECTS/3 courses) which are introduced during the 2nd semester of the program and Seminars and Workshops (6 ECTS). At the end of the studies, the student is obliged to prepare a Master's Thesis (30 ECTS) OR complete an Internship (30 ECTS).
Examples of Courses
MAEVM101 – Advanced Event Management
This course introduces students to the fundamentals of event planning and management and aims to advance the comprehension of project management and its application to a multitude of events in a globalized context. Students will be able to comprehend and apply project management to events, understand the economic, social, and political impacts of events and generate solutions to overcome challenges in the event industry.
MAEVM102 – Planning and Financial Management for Events
This course will cover the role of events in today's world, budgets and goals, workflow management, venue selection, and negotiation, room layouts and seating formats, food and beverage, entertainment and speakers, design and decor, transportation and logistics, registration and check-in, hybrid meetings, apps and technology, basic lighting and audiovisual, and more. The purpose is also to give the students the financial management tools linked to the organization and planning of the event which includes resources management in a practical and theoretical way.
MAEVM103 – Advanced Hospitality Management
The course examines competitive marketing strategies, growth strategies, and in-depth management concepts. This course is designed to give each student a competitive edge for entering the hospitality and tourism industries. We will not only focus on the key essentials needed for managing a hospitality establishment but also explore “real world” cases as they pertain to our industry. This course combines fundamental management concepts with current vital information pertaining to the hospitality/tourism industry. Hospitality managers must be willing to think “outside the box” and create solutions that will enable them to successfully manage with confidence.
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Admission process and requirements
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Send additional required documents (previous diplomas and cv, if applicable).
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Previous diplomas and cv (if applicable)
Scan of your current ID
TOELF/IELTS (80/7) English proficiency certificate or equivalent
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