Introduction
The Master in Business Administration MBA specialized in Digital Transformation of ENAE Business School puts at your disposal the knowledge, experiences, skills and techniques experienced to address an optimal management and administration of companies globally.
The definitive training to boost your career. Companies need true leaders, professionals capable of effectively conducting business towards the future.
At present, the priority of any organization is to be able to adapt to the incessant changes that are taking place thanks to the incorporation of technology and the Internet. The problem appears when companies begin to undertake these changes but do not know the steps they must take to make this transformation effective. For this reason, our MBA with specialization in Digital Transformation helps managers who lead the change to face the new challenges presented by the market and thus begin to implement the processes of digital transformation in any business project.
With the Specialization in Strategy and Digital Transformation you will learn the most demanded digital competences in the market, you will acquire a global vision of the different disciplines that make up this new digital era, as well as the skills necessary to promote and promote the inescapable cultural and technological changes in the XXI century.
You will know how digital technologies, robotics, automation, big data, machine learning, new communication and distribution channels and new forms of organization are affecting companies, allowing you to apply change effectively in the value chain.
With an efficient and practical training vision we put in your hands renewed management tools and techniques to lead a company or organization oriented to results. A fundamental experience to maximize the potential of a company.
Who is it for?
Indicated for professionals, executives, managers, managers and entrepreneurs with extensive experience who need to update their knowledge and acquire new skills and management strategies to implement in their current direction.
goals
Understand the digital technologies that will impact the company in the near future forming Industry 4.0.
Recognize the current state of evolution of the digital transformation in all areas of the company.
Interpret the Strategic Marketing Planning in digital key.
Identify the needs of profiles and skills to carry out the necessary change in the organization.
Assimilate the technologies that make up the Digital transformation and learn how to apply them to the company through a Digital Transformation Plan.
Methodology
Internship program
Our work internship program offers you the possibility to boost your career and acquire new skills in various companies in the sector. With ENAE you can complete your training with the unique experience of working in a European company.
Method
In ENAE we have developed an active methodology with which we alternate concepts, techniques and methods of analysis in the development of practical cases applicable to the real company. We encourage teamwork to obtain greater professional experiences of teachers and students.
Business plan
During your Final Master Project, ENAE puts at your disposal qualified consultants in the field of Economics and Finance. Expert teachers and professionals will help you interpret and apply your training to make your final project a success.
Program
Strategic Management and Digital Transformation
Innovation Management and Management
Business Intelligence Strategic Management Control
Financial Fundamentals Homogenization
Financial Planning and Budgets. Cost Management
Big Data applied to finance
Fintech Digital technologies in the financial sector
Fundamentals of Homogenization Marketing
Transforming the relationship with customers
Digital Marketing Plan
Digital Marketing Tools
Tools for Data Science
Digital Transformation in Human Resources
Transformational Leadership
Business Coaching Management of digital skills
Operations Management Digitalization of the Suply Chain
Agile methodologies
Key concepts in Industries 4.0
Effective communication
Big Data in business
People Management and Human Resource Management
Market Globalization
Economic-Financial Analysis of the Company
Aid Geographic Mobility
ENAE facilitates the approach to its training programs to professionals residing in Spain in locations that, due to their remoteness or difficult connection, condition the possibility of carrying out a face-to-face program in our facilities.
For this, ENAE will finance the stay of Friday night in bed and breakfast, for those students who take a Master or course of more than 100 hours in their facilities and whose teaching takes place on Friday and Saturday. Students will have to prove to be residents in the established areas (*) accrediting it according to the means specified for the purpose.
(*) Established areas: all those locations that are more than 80 km away from Murcia capital.
