MBA in Digital Marketing

Geneva Business School (GBS)

Program Description

MBA in Digital Marketing

Geneva Business School (GBS)

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks.

Over the course of the program you will:

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Program

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro to Multinationals
  • Persuasion and Customer Decision Making
  • Conversion Optimization

Career Opportunities

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry requirements

Bachelor degree or equivalent in a related field (plus 2 years work experience for MBA).

Official English exam results - IELTS 6.0 / TOEFL 70

If an official English exam certificate is not available we will consider proof of the previous study in an English-speaking environment for a minimum of 3 years.

Admission criteria

Complete the online application form and upload the following documentation:

  • Photocopy of all required academic diplomas and academic certificates obtained.
  • One passport photo.
  • Photocopy of valid passport/national identity card or permit.
  • Resume/CV.
  • Introduction letter providing reasons for wishing to study on the desired program at GBS (Transfer credits request should also be included in this letter, if applicable).
  • A 400-600 word essay. (Please refer to the application form for details).
  • 7Reference letters. Minimum of 1 reference letter, maximum 2
This school offers programs in:
  • English


Last updated December 29, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2018
Sept. 2018
Duration
Duration
18 months
Full time
Price
Price
31,950 CHF
Information
Deadline
Locations
Spain - Barcelona
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Switzerland - Geneva
Start date: Feb. 2018
Application deadline Request Info
End date Request Info
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Feb. 2018
Switzerland - Geneva
Application deadline Request Info
End date Request Info
Spain - Barcelona
Application deadline Request Info
End date Request Info
Sept. 2018
Switzerland - Geneva
Application deadline Request Info
End date Request Info
Spain - Barcelona
Application deadline Request Info
End date Request Info
Price
+ ADM fees / 22,3800€ (BCN) + ADM fees