MBA in Digital Marketing

Geneva Business School (GBS)

Program Description

MBA in Digital Marketing

Geneva Business School (GBS)

This program will teach students a technological approach to marketing, achieving high levels of innovation and creativity. Working with key industry professionals, students will have the opportunity to create marketing campaigns and apply their knowledge and skills in real life settings.

Facts

  • Duration: 18 months
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration Major in Digital Business.
  • Exchange Program: Rotate between Geneva and Barcelona campuses. We offer the opportunity of studying in both campuses during the 18 month master program.
  • Internships: Students have internship opportunities with important companies.
  • Location: Geneva and Barcelona

Program

The international nature of GBS has led to the development of a system that combines the European approach of using ECTS credits with a curriculum structure that is commonly implemented in the United States.

Each program major allows students to study general education, core and elective subjects which cover 80% of all curriculums, 20% dedicated to orientation subjects related to their specific major, these subjects are unique for each Program.

Orientation Subjects

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro-to Multinationals
  • Persuasion & Customer Decision Making
  • Conversion Optimization

Career Opportunities

  • Community Manager
  • E-CRM Manager
  • Web Project Manager
  • E-Marketing Manager
  • Digital Communication Manager
  • E-Commerce Manager
  • Search Engine Optimization Manager
  • Affiliates manager
  • Web Designer

Selection Criteria

GBS’s selection process emphasizes leadership potential, academic ability, personal qualities and competencies. We are looking for candidates with managerial experience, people skills and a proven academic record.

Admission Requirements

  • Bachelor degree or equivalent in a related field (plus 2 years experience). For Executive Master, 5 years experience
  • Completed application form with passport photo included
  • Photocopy of all academic diplomas or certificates
  • Official English exam results: IELTS 6.0, TOEFL IBT 70, proof of studying previously in an English speaking environment for a minimum of 3 years, or successful completion of the university’s admission examination.
  • Photocopy of your passport
  • Payment receipt of the application fee.
  • Curriculum Vitae (C.V.)
  • Recommendation letter
This school offers programs in:
  • English


Last updated April 27, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
18 months
Part time
Full time
Price
Price
22,380 EUR
Information
Deadline
Locations
Spain - Barcelona
Start date: Sept. 2017
Application deadline Request Info
End date Request Info
Switzerland - Geneva
Start date: Sept. 2017
Application deadline Request Info
End date Request Info
Dates
Sept. 2017
Switzerland - Geneva
Application deadline Request Info
End date Request Info
Spain - Barcelona
Application deadline Request Info
End date Request Info
Price
+ ADM fees / 22,3800€ (BCN) + ADM fees