MBA in Digital Marketing

General

Program Description

Our MBA in Digital Marketing is designed to provide students with the technical skills and digital literacy necessary to engage an audience and effectively market businesses through digital channels. Students will also learn how to create, implement and analyze digital marketing strategies, as well as attract customers in innovative ways.

Over the course of the program students will:

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

Facts

  • Duration: 18 months
  • Credits: 90 ECTS
  • Language: English
  • Intakes: February and September
  • Degree Awarded: Master of Business Administration Major in Digital Marketing.
  • Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
  • Internships: We provide access to internship opportunities in international companies and organizations.

Program

You will be capable of working actively within the development of marketing strategies and learn effective business planning for digital marketing and become experts in leveraging social media for business growth. Beyond the principal Business modules offered within each major, an example of some of the Orientation (Specialist) subjects can be found below:

  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Marketing Channels
  • E-commerce: Micro- to Multinationals
  • Persuasion & Customer Decision Making
  • Conversion Optimization

Career Options

The program is of particular relevance to those working in, or planning to work in:

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director

Entry Requirements

  • Bachelor degree or equivalent in a related field.
  • IELTS 6.5/TOEFL 74 (English Official English exam results) or proof of studying previously in an English speaking environment for a minimum of 3 years.
  • Scanned copy of all required academic diplomas, transcripts, and academic certificates obtained.
  • A 500-word essay: What can you bring to the Geneva Business School community?
  • Photocopy of a valid passport/national ID.
  • Resume/CV.
  • One reference letter.
  • Prerequisite: Knowledge of Accounting, Finance, Economics. If prerequisites are not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum of 60% on the self-tests.
  • Two years of work experience or equivalent.

Fees and Funding

  • Application Fee: €150 (Non-refundable, paid upon application)
  • Administration Fee: €1,900 (One-time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)
  • Tuition per semester: €7,460 (Total 1.5-year program/3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Last updated November 2019

About the School

Geneva Business School is an innovative school providing Swiss Quality Education through a global campus network. By studying at Geneva Business School you will be giving yourself the opportunity to p ... Read More

Geneva Business School is an innovative school providing Swiss Quality Education through a global campus network. By studying at Geneva Business School you will be giving yourself the opportunity to propel your career to new heights. This will be possible by means of our applied approach to learning and the fact that a large part of your learning will be online. So, your learning can be flexible, you can study whenever and wherever you want. In addition, our faculty are all professionally active, dedicated to giving you the time and attention you need to be successful. The complete list of benefits are outlined on the right; as you can see there are numerous advantages open to you when you decide to join us! Read less