MBA in Business Administration: Marketing

University of Nicosia

Program Description

MBA in Business Administration: Marketing

University of Nicosia

  • Duration (years): 1.5 years
  • Qualification Awarded: Master of Business Administration
  • Level of Qualification: Master Degree (2nd Cycle)
  • Language of Instruction: English and Greek
  • Mode of Study: Full-time or Part-time
  • Minimum ECTS Credits: 90

Profile of the Programme

The University of Nicosia MBA programme aims to provide students with a solid foundation of business education enabling them to become effective managers anywhere in today’s globally competitive fast changing environment. This programme aims to be highly integrated in context and practical by remaining close to actual business practice. It aspires to assist students to develop their management and leadership skills, operate effectively in a multicultural environment and to adapt quickly to changing social, political, legal and economic conditions.

More specifically the programme’s main objectives include:

  1. Equipping students with all necessary skills, attitudes and approach to guide their decisions as business executives
  2. Developing students’ abilities to handle today’s problems and prospects for business organisations functioning in a competitive world
  3. Allowing students to develop their theoretical and practical skills and knowledge
  4. Enhancing intellectual development and student graduate maturity
  5. Assisting the students to analyse, examine, investigate and compose the new knowledge and competencies they will acquire
  6. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual academic as well as practical implications.
  7. Securing the necessary level of education for obtaining specialized knowledge and competencies and demonstrating mental independence
  8. Offering insight into professional possibilities and modern organisations functioning in the context of today’s competitive world
  9. Providing participating students with the skills necessary to guide both their short and long term decisions
  10. Providing international management education to its participants that will enable them to become effective general managers anywhere in today’s globally competitive environment
  11. Providing students with graduate level of business education focusing on both theories and research from a holistic business point of view
  12. Providing students with the necessary skills, attitudes and approach to guide their decisions as business executives
  13. Providing students the ability to handle today’s problems and prospect for business organisations functioning in a competitive world, giving emphasis on European and International business perspectives

Career Prospects

We expect our students to come from Management or Senior Management positions at different areas of private interest and organisations within government and industry, both locally and abroad. Companies like Royal Dutch Airlines, Revlon, Tradex, Cyprus Telecommunication Authority, Cyprus Electricity Authority, Air Trans, Cybarco, Demstar, Addidas and many more. Positions held by some of our graduates include, Marketing Director, Commercial Finance Manager, Public Relations Director and Financial Controller etc.

During the past few years our graduates have been placed in different market positions. Quite a few have undertaken Bank positions, posts in off shore companies and in Academic institutions. Some of the posts include a consultant in the Ministry of Libya, Senior IT in a company in the United States of America, Director Manager of a major Granite company, Director of Demstar, Finance Director of a University and many more.

Access to Further Studies

Many of our graduates of the MBA programme, have continued with Doctorates Degrees in Cyprus, Greece, UK and the USA. The MBA of the University of Nicosia is a stepping stone for further academic and professional studies.

Assessment

Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.

Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.

Graduation Requirements

The student must complete 90 ECTS and all programme requirements.

A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.

Learning Outcomes

Upon successful completion of this program, the students should be able to:

  1. Demonstrate effective leadership and management skills with heightened cultural awareness and a refined global outlook
  2. Demonstrate academic independence and synthesise their individual professional profile when dealing with major issues relating to their career
  3. Perform in-depth academic research
  4. Implement their acquired discipline knowledge in a practical manner, through the writing of their thesis, and be able to apply their knowledge to real life situations
  5. Apply the abilities gained, taking an integrative point of view of all analytical tools that assist in performing in-depth analyses of industries and competitors, predict competitive behaviour, and analyse how organisations develop and sustain competitive advantage over time
  6. Design and run effective organisations and assist them in achieving superior performance
  7. Manage the Human Resources of their organization and motivate people to achieve their organization’s vision
  8. Evaluate their organisation’s competitive position and apply appropriate marketing and strategy decisions for further enhancement of its position
  9. Utilise the complex processes underlining the development and manufacture of products as well as the creation and delivery of services
  10. Apply a balance between scientific research and business reality
  11. Evaluate complex investments, set and execute financial policies within an organisation and enhance their negotiation skills.

Marketing:

Within the broad framework of organisations, their external context and management, you will be able to use knowledge to analyse, synthesise, and to evaluate cases in the following topic areas:

  1. Markets and customers; the development and operation of markets for resources, goods and services; expectations of customers and equivalent stakeholders, service and orientation
  2. The concepts, processes and institutions in the production and marketing of goods and/or services; the management of resources and operations.
This school offers programs in:
  • English
  • Greek
University of Nicosia

Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
3 semesters
Part time
Full time
Price
Price
13,590 EUR
Information
Deadline
Contact school
Locations
Cyprus - Nicosia, Nicosia
Start date: Sept. 2018
Application deadline Contact school
End date Contact school
Dates
Sept. 2018
Cyprus - Nicosia, Nicosia
Application deadline Contact school
End date Contact school
Price
Local/EU students annual tuition; €13,860 International students annual tuition