MBA Wine & Spirits Business


Read more about this program on the institution's website

Program Description

Programme objectives

The MBA Wine & Spirits Business is designed for high-potential graduates who have a proven interest in Wine & Spirits and at least 3 years work experience (preferably in the wine & spirits industry).

This programme, which has a strong commercial & management focus, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of the global business of Wine & Spirits.

It is ideal for those looking to reach middle to upper managerial positions in the industry or create their own business but it also offers a wider range of professional outcomes.

Strengths of the programme

An in-depth knowledge of the specific business skills required for the global wine & spirits market

A high-level pedagogic content provided by faculty members and professionals of the industry

  • A faculty of experts: a Master of Wine, a wine-maker, a world famous wine writer, including many Ph.D. holders
  • A Head of the program with 25 years of hands-on and managerial work experience in the Wine & Spirits sector over 3 continents
  • Visiting lecturers from both the professional and academic fields reflecting the international nature of the School

Immersion in the Wine & Spirits world

  • Field trips: London Wine Exporting, Distribution & Production Trip (one of the most competitive markets in the world), New York Distribution, Marketing & Communications Trip (largest consumer market in the world) and France (Burgundy, Champagne, Rhône)
  • Professional conferences by top managers of the Wine & Spirits industry (Wine & Spirits VIP room)
  • Professional trade fair: ProWein in Germany

A combination of sectorial knowledge and management skills

  • Courses in Wine & Spirits fundamentals (viticulture & enology etc.) and a world famous certification in the Wine & Spirits education (WSET 2 & 3 training). Training with our in-house Master of Wine, Steve Charter
  • Courses in Management applied to the industry, with a special focus on Wine Marketing
  • Objective-driven learning through case studies and group works on specialized topics

A unique group dynamic created by participants' cultural and professional diversity

  • Face to face courses in small teaching groups (25 students maximum) allowing close follow-up and interactions
  • About 10 nationalities creating cultural and professional diversity among students

An ideal place to study wine

  • Located in the heart of the world-renowned wine-growing region of Burgundy, awarded UNESCO World Heritage classification
  • A unique dedicated building on the campus with a Wine & Spirits Research Lab, a Wine & Spirits store and a tasting room

A worldwide professional network

  • 2000 alumni of the School of Wine & Spirits over the world working in management positions in the sector
  • Networking opportunities during conferences, field trips and fairs (ProWein, London, etc.) and a Career Center

Networking opportunities with alumni and professionals from renowned organizations

Programme (*)


Product knowledge

-Viticulture & Oenology

-Sensorial analysis with an intercultural approach

-Wines of the World

-Spirits & Liqueurs of the World

-WSET 2 and/or 3 training

Strategic Management

Market & Actors

-Company Strategy

-Evaluating Wine Markets

Wine & Society & Industry Challenges

-Corporate Social Responsibility

Wine & Spirits Marketing

-Consumer Behaviour

-Brand Positioning

-International Brand Portfolio Management

-PR & e-reputation

Wine Business Finance


-Autumn School (Champagne)

-International & Contemporary Legal Issues



Economic Environment

Wine Business Research

Wine Tourism

International Markets & Distribution

-Export Strategies

-Negotiation Training


Adopting Innovation in Wine Business

Digitalization Seminar

Management Control in wine business


Career & Leadership

Human Resources Management

Total face-to-face classes: 550 hours

(*) Subject to adjustments

Academic Requirements

  • An international Bachelor degree
  • 3 years of work experience, preferably in the Wine & Spirits sector
  • Proven interest in Wine & Spirits

Language Requirements

  • IELTS 6.5
  • TOEIC 800

Career opportunities

The MBA Wine & Spirits Business will deliver dramatic new career opportunities for those seeking middle to upper managerial positions in the Wine & Spirits sector.

  • General Management (Managing Director, Founder, Area Manager etc.)
  • Export (Export Director or Manager)
  • Marketing (Marketing Director, Brand Manager etc.)
  • Sales (National Sales Managers, Area Sales Manager, Key Account Manager, Brand Ambassador, Wine Educator etc.)
  • Communication (Public Relations, Event Manager etc.)
  • Purchase (Buyer)
  • Finance (Finance Manager)

Meet our Alumni

  • Nicolas (French alumni – promotion 2012) - Export Manager at Château de Meursault (France)
  • Sahapoom (Thai alumni – promotion 2010) – International Business Development Manager at Singha Beer (Bangkok, Thailand)
  • Prateek (Indian alumni – promotion 2010) – Founder at iWine (New Delhi, India)
  • Bérénice (Maltese alumni – promotion 2009) – National Sales Manager at Longview Vineyard (Macclesfield, Adelaide Hills)
  • Aymeric (French alumni – promotion 2012) - Area Sales Manager South East Asia at Castel (Vietnam)
  • Maxime (French alumni – promotion 2012) – Business Development Executive-London Restaurants at Moët Hennessy (London, UK)
  • Xingyu (Chinese alumni – promotion 2012)- Brand Ambassador (Shanghai, China)
  • Anand (Indian alumni – promotion 2013) – Founder of Nao Spirits & Beverages (New Delhi, India)
  • Mingmeng (Chinese alumni – promotion 2013) – Marketing Manager at Australian Premium Wine Group (Adelaide, Australia)
Last updated Nov 2020

About the School

Founded in 1899, Burgundy School of Business is a leading teaching and research school belonging to the network of top French academic institutions in management.?? With its deep commitment to the val ... Read More

Founded in 1899, Burgundy School of Business is a leading teaching and research school belonging to the network of top French academic institutions in management.?? With its deep commitment to the values of responsibility, openness and creativity, Burgundy School of Business places entrepreneurial management firmly at the centre of its teaching and research mission: to train managers ready to act as entrepreneurs in both business and society areas. Read less
Dijon , Lyon + 1 More Less


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