MBA Wine & Spirits Business

Burgundy School of Business

Program Description
EFMD Equis Accredited
AACSB Accredited

MBA Wine & Spirits Business

Burgundy School of Business

Program objectives

The MBA Wine & Spirits Business is designed for high-potential graduates who have a passion for Wine & Spirits and at least 3 years work experience (preferably in the wine & spirits industry).

This program, which has a strong commercial & management focus, offers students a sound grasp of the requirements of the global market by exposing them to a diversity of cultural experiences and an understanding of the intricacies of the global business of Wine & Spirits.

It is ideal for those looking to reach middle to upper managerial positions in the industry or create their own business but it also offers a wider range of professional outcomes.

Strengths of the program

An in-depth knowledge of the specific business skills required for the global wine & SPIRITS market

A high-level pedagogic content provided by faculty members and professionals of the industry

  • A faculty of experts: a Master of Wine, a wine-maker, a world famous wine writer, including many Ph.D. holders
  • A Head of the program with 25 years of hands-on & managerial work experience in the Wine & Spirits sector over 3 continents
  • Visiting lecturers from both the professional and academic fields reflecting the international nature of the School

Immersion in the Wine & Spirits world

  • Field trips: London Wine Exporting, Distribution & Production Trip (one of the most competitive markets in the world), New York Distribution, Marketing & Communications Trip (largest consumer market in the world) and France (Burgundy, Champagne, Rhône)
  • Professional conferences by top managers of the Wine & Spirits industry (Wine & Spirits VIP room)
  • Professional trade fair: ProWein in Germany

A combination of sectorial knowledge and management skills

  • Courses in Wine & Spirits fundamentals (viticulture & enology etc.) and a world famous certification in the Wine & Spirits education (WSET 2 & 3 training). Training with our in-house Master of Wine, Steve Charter
  • Courses in Management applied to the industry, with a special focus on Wine Marketing
  • Objective-driven learning through case studies and group works on specialized topics

A unique group dynamic created by participants' cultural and professional diversity

  • Face to face courses in small teaching groups (25 students maximum) allowing close follow-up and interactions
  • About 10 nationalities creating cultural and professional diversity among students

An ideal place to study wine

  • Located in the heart of the world-renowned wine-growing region of Burgundy, awarded UNESCO World Heritage classification
  • A unique dedicated building on the campus with a Wine & Spirits Research Lab, a Wine & Spirits store and a tasting room

A worldwide professional network

  • 1000 alumni of the School of Wine & Spirits over the world working in management positions in the sector
  • Networking opportunities during conferences, field trips and fairs (ProWein, London, etc.) and a Career Center

Networking opportunities with alumni and professionals from renowned organizations

program (*)

Grape & Wine Culture

  • Viticulture & Enology
  • Sensorial analysis with an intercultural approach
  • Grapes & Wines of the World (including a focus on spirits)
  • WSET 2 & 3 training

Strategic Management

  • Wine & Society
  • Market & Actors
    • Evaluating Wine Markets
    • Actors & company strategies
    • Wine Business Research
  • Adopting Innovation in Wine Business
  • Global challenges of the wine & spirits business
    • CSR
    • Business Ethics

Marketing: Strategic & Operational

  • Wine & Spirits Marketing Above The Line
    • Introduction
    • Brand Positioning
    • Brand Portfolio Management
    • Knowing Your Market: trade & consumers studies
    • Brand attributes: packaging development
    • PR, opinion leaders, e-reputation, community management, Crisis Communication
    • Digital challenges
  • Wine & Spirits Marketing Below the Line
    • Education, Trade Relations, Trade Shows
    • On-off Premise Promotion, O2O
    • E-business
    • Events, O2O

International Markets & Distribution

  • Market approaches & export strategies
  • International negotiations: Asia, North America, Europe

Support services:

Finance & Law

  • Introductory Wine Business Finance
  • Management Control in wine business
  • Rights & Regulation in the wine sector
  • International & Contemporary Legal Issues

HR Management

Total face-to-face classes: 420 hours +

(*) Subject to adjustments


  • English language certificate: IELTS 6.5 or TOEIC 800
  • An international Bachelor degree
  • 3 years of work experience, preferably in the Wine & Spirits sector
  • Proven interest in Wine & Spirits

Career opportunities

The MBA Wine & Spirits Business will deliver dramatic new career opportunities for those seeking middle to upper managerial positions in the Wine & Spirits sector.

  • General Management (Managing Director, Founder, Area Manager etc.)
  • Export (Export Director or Manager)
  • Marketing (Marketing Director, Brand Manager etc.)
  • Sales (National Sales Managers, Area Sales Manager, Key Account Manager, Brand Ambassador, Wine Educator etc.)
  • Communication (Public Relations, Event Manager etc.)
  • Purchase (Buyer)
  • Finance (Finance Manager)

Meet our Alumni

  • Nicolas (French alumni – promotion 2012) - Export Manager at Château de Meursault (France)
  • Sahapoom (Thai alumni – promotion 2010) – International Business Development Manager at Singha Beer (Bangkok, Thailand)
  • Prateek (Indian alumni – promotion 2010) – Founder at iWine (New Delhi, India)
  • Bérénice (Maltese alumni – promotion 2009) – National Sales Manager at Longview Vineyard (Macclesfield, Adelaide Hills)
  • Aymeric (French alumni – promotion 2012) - Area Sales Manager South East Asia at Castel (Vietnam)
  • Maxime (French alumni – promotion 2012) – Business Development Executive-London Restaurants at Moët Hennessy (London, UK)
  • Xingyu (Chinese alumni – promotion 2012)- Brand Ambassador (Shanghai, China)
  • Anand (Indian alumni – promotion 2013) – Founder of Nao Spirits & Beverages (New Delhi, India)
  • Mingmeng (Chinese alumni – promotion 2013) – Marketing Manager at Australian Premium Wine Group (Adelaide, Australia)
This school offers programs in:
  • English

Last updated February 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
1 year
Full time
22,000 EUR
June 30, 2018
France - Dijon, Burgundy
Start date: Sept. 2018
Application deadline June 30, 2018
End date Request Info
Sept. 2018
France - Dijon, Burgundy
Application deadline June 30, 2018
End date Request Info
Special price "early bird" until 15th April 2018: €17,800.

BSB Q&A with the Head of the MBA: Jacques Thebault