Strategic Management in Tourism – professional Master’s study program
50% of students come from countries which up to now you have introduced only by map. Now you have an opportunity to get acquainted with people, culture, and understanding of these countries!
There have been around 1 billion international travels in the year 2014
Professional master's study program Strategic Management in Tourism has obtained the prestigious UNWTO – UN World Tourism Organization TedQual accreditation to the maximum possible term – four years, until the Year 2022.
program IS ACCREDITED by the Year 2024, TedQual certificate.
DEGREE: Professional Master's degree in Business Administration (MBA)
QUALIFICATION: Manager of enterprises and institutions
DURATION OF STUDIES: 2 Academic Years
STUDY program: in English
Studies in Strategic Tourism management prepare students for work around the world. It is a great opportunity for students who see their career in an international environment.
acquired knowledge of the world tourism market will help you effectively manage tourism and hospitality company both in Latvia and abroad;
if you are interested in research and you want to realize trends in tourism development, find the best way for developing tourism product, you can work as tourism development and research project manager;
when working as a tourism expert in municipalities and tourism information centers, you can promote tourism development in regions of Latvia. The work area of the tourism field is very wide and is waiting for such young specialists as you!
TRAINEESHIP in Latvian or foreign tourism and hospitality companies in the 1st academic year (full-time studies) or 1st and 2nd academic year (part-time studies) depending on the mode of studies.
WHAT WILL YOU LEARN IN THIS STUDY program?
In the 1st Academic Year, students acquire methods and regularities of tourism strategic management, planning and projecting. You will be introduced to international tourism environment and the current trends of it. One of the course objectives will be to carry out research papers in tourism planning and marketing. During study trips you will visit tourism destinations; you will be introduced to successful experiences in the tourism industry in international level and meet professionals in the field.
In the 2nd Academic Year, theoretical knowledge will be strengthened in practice in tourism and hospitality companies. You will carry out creative and independent researchers integrating knowledge of various areas and solving topical problems of the industry and companies. By using knowledge acquired in the previous courses and experience gained during pre-master practice, you will develop a master thesis.
CONTENT OF THE STUDY program
1st Academic Year
International tourism environment
Strategic planning of tourism
Crisis management in tourism
Strategic and change management
Legal regulations of tourism
Tourism marketing strategy
Optional courses of study
Management and development of human resources
Sustainable development and tourism
Business activities in tourism
Process optimization in tourism
Methodology of tourism research
Management of hotel systems
2nd Academic Year
State examination – Master thesis
Tourism programmes have been awarded with the prestigious UNWTO – United Nations World Tourism Organization TedQual accreditation. Turiba University is the only University in Baltic States and Northern Europe which holds this prestigious accreditation.