Ranked number 1 for 30 years and recognized as the best training for and by the sector, MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in English. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.

This program recognized by Level I status is registered in the National Directory of Professional Certifications (RNCP).

The Luxury Brand Marketing and International Management MBA is offered:

  • in 2 years for students from the Bac 3 program: MBA 1 "Fundamentals", MBA 2 Luxury Brand Marketing and International Management
  • in 1 year for students from the Bac 4, Bac 5 or professional experience: MBA 2 Luxury Brand Marketing and International Management

Chair Le Figaro

Le Figaro is involved in the training of future managers and is associated with Sup de Luxe's MBA program 2 - Luxury Brand Marketing and International Management.

Scholarship / Internship

Academic year 2019/2020

Le Figaro will accompany a student enrolled at the 30th session of Sup de Luxe by giving him a scholarship and offering him an annual internship.

Students admitted and registered at the 2019/2020 session will be invited at the end of August to compete for this scholarship.

The tests to determine the winner will take place in early September 2019 and will include:

  • A creative file related to 14 Haussmann (a hub that combines data, content production, omnichannel distribution, brand safety, e-commerce and social media)
  • An individual interview with Figaro officials

The award decision will be announced end of September 2019.

Any student admitted and registered for the 30th session of Sup de Luxe will receive at the end of June an application form for this exceptional scholarship.

MBA 1 "fundamentals"


Master the tools essential to understanding marketing and business in the Luxury Brands and Homes sector.


  • from September to July
  • Semester 1 in progress
  • Semester 2 in internship
  • 60 ECTS credits

This program recognized by Level I status is registered in the National Directory of Professional Certifications (RNCP).


General Culture of Luxury

  • Sector Analysis
  • Intercultural: luxury customers and sociological approach
  • The development of brands and groups

Luxury and Customer Relationship

  • The art of entertaining in luxury
  • The art of selling in luxury

Fundamentals of Marketing

  • Fundamentals reminder
  • Introduction to Luxury Marketing
  • Marketing the customer experience
  • Strategic and Operational Marketing
  • Visual Merchandising

Business fundamentals

  • Accounting and Management
  • Law

6 months internship, in France or abroad



The teaching is spread

  • from September to July,
  • Evening classes: from 18:30 to 21:30, Monday to Thursday, some Fridays evenings and some Saturdays during the year from 10:00 to 13:00.
  • 60 ECTS credits

This schedule allows future winners to continue their professional activity or to complete one or more internships in companies, a must to reinforce the knowledge of this sector.

The training provided is designed by professionals and specialists in activity. Some courses are in English. Missions and memories entrusted by companies allow students to put into practice the knowledge acquired.

This program recognized by Level I status is registered in the National Directory of Professional Certifications (RNCP).



Geopolitics / geostrategy

  • Luxury market: key figures and growth prospects.
  • Analysis of financial strategies and results of groups and brands.
  • Study of emerging countries, engines of market growth.

Competitive strategies in the luxury industry

  • Analysis of product strategies, distribution, and perspective of competitors.

Identity and Communication

  • Definition of brand identity and consistency of communication.

Trend Analysis and Creativity Management

  • Learn to decode trends and reconcile them with the durability of a luxury brand.
  • Management of creativity and its expressions.



  • Understanding of the client: psychology and behavior.
  • Market analysis: definition of a target, study of potential.
  • Building a strong brand: identity, creation, positioning, differentiation.
  • Development of the offer: sectoral variations and price positioning.

Specificities of Communication in luxury

  • Creative codes.
  • Communication Strategies / Media Strategy and Budget Negotiation.
  • Digital Communication.
  • Public relations and event communication.
  • Edition.


  • Understand the interest of social networks: webmarketing, communication, e-commerce.
  • CRM, eve and business intelligence.
  • To understand the profession of community manager.


Quality approach

  • Establishment and control of a quality monitoring.

Distribution and logistics

  • Evolution of distribution methods: selective distribution, retail distribution, e-commerce, etc.
  • Techniques
  • Inventory management.
  • Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.

International trade

  • Understand the importance of interculturality and local specificities.
  • International development of the luxury business.
  • Build an Export Business Plan.


  • Traditional and innovative sales techniques.
  • Relationship development and customer service.

Management / Finance

  • Understand and master the different financial aspects of the business, in particular the calculation of margins and coefficients.


  • Legal rules specific to the luxury sector.

Ethics and Governance

  • Respect and development of human and behavioral qualities in the organization.
  • Sustainable development and social responsibility.

General culture

History of luxury

  • The major phases of the history of the luxury industry.
  • History of fashion.
  • Luxury


Professional life and personal development

  • Identify your professional project
  • Value your career, know how to sell.
  • Prepare for job interviews.
  • Learn to optimize all aspects of your personality.

Design Management Project by Sup de Luxe

Sup de luxe innovates each year to continue to better support its students facing the challenges of today and tomorrow Luxury Brands and Homes.

Framed by its professors and speakers and its powerful network of professionals, Sup de Luxe launched in September 2016 the Design Management Project by Sup de Luxe.

Today, companies in the sector expect their employees to adapt and understand their environment and customer expectations.

Design Management Project by Sup de Luxe prepares and trains future managers to these new challenges.

This transversal and professionalising module gives the keys to learning how to work in project mode, in the new conditions encountered by the manager and the companies today.

The main objectives:

  • Learn how to pilot a project
  • Become familiar with new innovative methods
  • Work in a professional and demanding way
  • Develop Team Building

A varied and innovation-oriented pedagogy:

  • lectures
  • Codesign group workshops for scenarios
  • meetings with professionals.

* Design Management is a global process of organization of the company.


The candidatures for the year 2019/2020 are open.

Entry conditions

This MBA is for:

  • to French and foreign students with at least a BAC 3 diploma,
  • young professionals wishing to specialize in luxury,
  • young entrepreneurs with business creation projects in this field.

Sup de Luxe offers an online application.

  • At BAC 3, presenting the MBA 1 "Fundamentals"
  • At BAC 4, 5, directly presenting the MBA 2
  • For young professionals, by presenting the MBA 2, after validation of the acquired experience (VAE), study of admissibility file and maintenance (for more information, consult the legal mentions)

The file must be accompanied:

  • a curriculum vitae,
  • a photo ID,

Next return:

1st October 2019 (30th session).

We advise our candidates to send us their application file now.

Sup de Luxe organizes numerous recruitment sessions from January to June.

Admission to the Institut Supérieur de Marketing du Luxe takes place in two stages:

  • pre-selection from the application file,
  • convocation to an individual interview with a jury of professionals of the sector.

Tuition fees for the 2019/2020 academic year:

  • MBA 1 «The Fundamentals»: 14500 €
  • MBA 2 "Luxury Brand Marketing and International Management": € 17500, for students accessing direct year 2. This amount includes the expenses of the various trips and seminars of the year.

Students from the MBA 1 "Fundamentals" benefit from a preferential rate.

Program taught in:
  • French
  • English

See 3 more programs offered by Institut Supérieur de Marketing du Luxe - SUP de LUXE »

Last updated February 28, 2019
This course is Campus based
Start Date
Apr 2020
1 - 2 years
19,000 EUR
MBA 1: 14500; MBA 2: 17500 €
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