The 2-year MBA in Marketing Digital & Innovation (M1-M2) aims to train ethical managers in digital marketing capable of reconciling skills in digital marketing, business development, and data in a resolutely entrepreneurial and start-up approach.
The teaching is divided into 2 courses:
General education path:
Strategy (digital transformation, business models, Innovation, business plan, sociology of consumption)
Business development (commercial strategy, management, closing, CSR)
Digital marketing (web marketing, management, social media content)
Entrepreneurship and project management (collective financing, agile project management, Leadership, Business English)
Professional education course in 2 specialties:
Growth Marketing Specialty with a view to the complementarity between growth marketing strategies (short term) and that of inbound marketing (long term); In this sense, the course combines digital marketing skills and data analytics and testing skills, the latter being essential for growth marketing.
Customer journey and experiential marketing
Digital marketing strategy
Data analysis and testing
Marketing Data Specialty aims to master skills in strategy and digital marketing, on the one hand, development, data science, data analysis, and big data on the other hand in order to guarantee an exhaustive data path:
Modern Data and Big Data infrastructures
Language, exploration, and manipulation of data
Analytics and data science
The strengths of the Digital Marketing & Innovation MBA
The Digital Marketing and Innovation MBA emphasizes a complete mastery of the digital economy value chain and combines an academic and practical approach to train professionals with multidisciplinary talents. The training revolves around a common core as well as a specialization module through which our students can deepen certain areas to orient themselves towards professions requiring very specific skills.
The basic lessons of the course allow you to develop a sense of leadership and career planning. With an emphasis on innovation and the digitization of the economy, this module invites students to understand project management in innovative ways. They are invited to include their reflections in a logic of financial valuation and the image of the company.
To the solid foundations provided by the first module are added practical knowledge around the implementation of campaigns, the design, and creation of websites, and communication in the digital age. The Digital Marketing MBA focuses on training digital strategy experts who are fully aware of the economic challenges that this entails. New channels, inbound and outbound marketing, brand content strategy or even SEO, social media, e-commerce, data ... all subjects relating to the digital world are the subject of courses designed according to teaching methods adapted to their particularities.
We maintain collaborations and partnerships with companies leading digital transformation. Among them, the biggest digital players (including Apple, Microsoft, Adobe, SalesForce, etc.), innovative start-ups, and the most recognized specialists in their field are by our side. We are thus able to offer training that is as enriching as it is professional.
A comprehensive program that will give you mastery of the entire digital economy value chain with a precise focus on marketing and the entrepreneurial dimension stimulated by technologies that are revolutionizing business plans
An approach that is both academic and practical
A vision for the future for maximized employability
Certification process (DiGiTT and Google Analytics)