MBA Marketing

University of Baltimore, Merrick School of Business

Program Description

MBA Marketing

University of Baltimore, Merrick School of Business

The Baltimore MBA – Powerful, Flexible and Designed by YOU.

The University of Baltimore MBA is designed with you (and your employer) in mind. You have the option to take classes in a traditional classroom, online or both—it's your choice. Whatever you decide, you'll learn alongside other students who are looking to grow professionally, just like you.

Program Requirements

36-48 credit program including a Capstone and a choice of 11 areas of specialization.

Flexible Options

Available fully online, in a traditional classroom, or as a mix of both.

Program Costs

Tuition is $840 per credit in-state, $1,172 out-of-state. Online MBA students and regional residents pay the in-state rate.

Exceeding Expectations.

Our students tell us that we are exceeding their expectations in five key areas: personal development, advancing their knowledge/technical skills, seeing an increase in their salaries, a greater visibility at the organizations, and job placements.

(Source: 2016 internal survey of current MBA student)

AACSB International accreditation ensures that we are offering you a quality program that may help you today—but ultimately provide you with the knowledge and skills for tomorrow.

Marketing

The marketing expertise and skills you will acquire in this specialization are designed for lifelong value both domestically and globally. The MBA marketing specialization prepares you to better understand the strategies associated with creating customer value. You'll broaden your marketing entrepreneurial skills, and strengthen your analytical skills. You will be introduced to the fast-changing world of marketing communications and digital media that is transforming how customers engage with brands.

Specialization Courses (9 Credits)

Course No. Title Credits
MGMT 798 Global Field Study

Prerequisite: Department consent
3
MKTG 615 Entrepreneurial Marketing

Prerequisite: MKTG 605
1.5
MGMT 625 Customers and Markets*

Prerequisite: MKTG 605 for both.

*NOTE: Whichever one is not taken as part of the flexible core: 1.5 credits fulfill Flex Core requirement and 1.5 credits fulfill marketing specialization credit when both marketing flex core options are successfully completed.
1.5
MKTG 742 Social, Nonprofit and Public Sector Marketing

Prerequisite: MKTG 605
3
MGMT 755 Marketing Communication and Social Media

Prerequisite: MKTG 605
3
MGMT 760 Global Marketing Management

Prerequisite: MKTG 605 or MKTG 640
3
MGMT 762 Market Opportunity Analysis

Prerequisite: MKTG 605 or permission of the instructor
3
MKTG 770 Product and Brand Development and Management

Prerequisite: MKTG 605 or MKTG 640
3
MKTG 780 Marketing Information and Analysis

Prerequisite: MKTG 605
3
MKTG 797 Special Topics in Marketing

Prerequisite: MKTG 605 or MKTG 640
3
MKTG 799 Independent Study

Prerequisite: MKTG 605
3
This school offers programs in:
  • English


Last updated November 12, 2018
Duration & Price
This course is
Online
Campus based
Online & Campus Combined
Start Date
Start date
Sept. 2019
Duration
Duration
Price
Price
1,172 USD
per credit out-of-state | $840 per credit in-state
Information
Deadline
Locations
USA - Mount Vernon, Maryland
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
USA - Mount Vernon, Maryland
Application deadline Request Info
End date Request Info