MBA Luxury Marketing

ISC Paris Business School

Program Description

MBA Luxury Marketing

ISC Paris Business School

The key points of the MBA ISC Paris:

  • 16-month Full-Time program (6 months practical mission)
  • AACSB accredited
  • Network of partners (DE BEERS DIAMOND JEWELLERS, LOUIS VUITTON, RALPH LAUREN, KENZO, G. ARMANI etc)
  • Companies relations department and 60,000 job offers each year
  • The strength of the network of more than 16,000 alumni of ISC Paris
  • International dimension: high cultural diversity and profiles, high-level international faculty
  • Full English
  • Campus: Paris

3 options :

  • Fashion
  • Art & Culture
  • Fragrances & Cosmetics

ADMISSIONS REQUIREMENTS

  • a minimum of 3 years' of professional experience
  • a minimum of 3 years' of Higher education

CAREER & JOB OPPORTUNITIES At Home or Abroad: Brand Manager, Product Manager, Area Managers in Retail or Wholesale, in charge of Development and Marketing Projects

OBJECTIVES The International MBA in Luxury Marketing aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry. We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning. Participants will thrive on hard work with a hectic project pace in a demanding and thrilling learning environment to become fully operational and meet the fashion and luxury companies’ needs at the end of the program. Because we value personal development, students will also benefit from one of the best competencies and expertise brought together by a business and a fashion school through professional development support and individualized follow-up.

KEY POINTS

  • Professional lecturers from the sector, practical input, and an industry-driven contact.
  • Strategic thinking, marketing challenges, and technical knowledge.
  • Jobs opportunities in 2 expanding and innovative industries.

THE PROGRAMME DETAILS
FUNDAMENTALS OF MARKETING

  • Branding
  • Marketing research
  • Marketing fundamentals

LUXURY PRODUCT STRATEGY

  • Entrepreneurship in luxury fashion
  • Luxury brand strategy
  • Luxury digital strategy
  • Luxury product development and Management

LUXURY PRODUCT PROMOTION

  • Selling luxury
  • Luxury CRM
  • Luxury wholesale distribution

CREATIVE ASPECTS OF LUXURY

  • Luxury visual merchandising
  • Accessories and leather wear
  • High jewelry and watches

CAREER DEVELOPMENT SEMINAR

  • With a one on one follow-up
  • Professional project, CV, cover letter
  • Personal branding, networking
  • Job interview simulations
This school offers programs in:
  • English


Last updated July 11, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
Duration
Duration
16 - 16 months
Full time
Price
Price
16,000 EUR
4 instalments
Information
Deadline
Locations
France - Paris, Île-de-France
Start date : Oct. 2018
Application deadline Request Info
End date Request Info
Dates
Oct. 2018
France - Paris, Île-de-France
Application deadline Request Info
End date Request Info