Gastronomic cultures require a very broad range of skills ranging from a perfect knowledge of traditions, cultures, production models, culinary trends, oenological know-how, and both industrial and artisanal processes. This unique world combines emotion and sophisticated technology. It can truly unfold only by combining excellence across the entire value chain, from production to services. This exceptional and prestigious world, which is an integral part of the French tradition and a model recognized by UNESCO, is deployed through a complete mastery of marketing techniques, sales techniques, knowledge of legal data and an analysis of the management models applicable to this sector.

The Luxury Food and Wine Management MBA is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry.

Program objectives

The teaching dispensed by the Luxury Food and Wine MBA is designed:

  • To impart all the necessary skills to future marketing, sales and distribution professionals with respect to these high-end products in France and around the world.
  • To provide a pool of young executives and entrepreneurs for the agro-alimentary sector, gastronomy, wines, and spirits, in the hotel and restaurant sector.

Teaching methods

The teaching dispensed by the Luxury Food and Wine MBA is designed:

  • Integration seminar to forge links between participants at the beginning of the program cycle.
  • Encounters and regular contacts with those who are part of the gourmet world (Key figures).
  • Visits to companies, trade fairs, creative workshops, specialized production centers in the field of gastronomic and oenological sciences.
  • Study Trips
  • Support for the elaboration of each student's professional project.
  • Career opportunities:
  • The teaching dispensed by the Luxury Food and Wine MBA is designed:
  • Marketing (Brand manager, Product manager, etc.)
  • Management (Area manager, Department manager, Brand ambassador, Product and Business Developer, etc.)
  • Purchasing (Buyer, category manager, etc.)
  • Communication (Public Relations, Events manager, etc.)
  • Entrepreneur

Program Content

Year 1

  • General culture of the business sector
    • History of brands
    • Analysis of the sector
    • Gastronomy
    • Delicatessen
    • Chocolate & pastry
    • Wines and spirits
  • Fundamentals of luxury marketing
    • Introduction to luxury marketing
    • Strategic and operational marketing
    • Experiential marketing
    • Digital marketing
    • Visual Merchandising
  • Communication of luxury brands
    • Introduction to communication
    • Understanding the new challenges of the luxury sector
    • Media and non-media communication tools
    • The role of advertising representation and visuals for luxury brands
    • How to perpetuate the vision and history of luxury brands
  • Business fundamentals
    • Luxury markets
    • Luxury markets
    • Distribution methods
    • Operations and team management
  • Operations management
    • Marketing in the luxury industry
    • The characteristics of the luxury industry and the description of positions
    • The customer and the luxury market
    • Brand equity and brand management
    • Price, distribution, and communication in the industry
  • Team management
    • Management & leadership
    • Communication
    • Values
    • Corporate culture
    • Team building
  • Personal development
    • Public speaking
    • Personal branding
    • Networking
  • Foreign languages
  • Annual project
  • 6-month internship

Year 2

  • Knowledge of the markets, players and opportunities in the sector -in France and internationally
  • Main socio-cultural issues in the sector
  • A world tour of cuisines, terroirs, and grape varieties
  • Product marketing
  • New experimental areas
  • Product strategy and company strategy
  • Financial management
  • Legal environment
  • Personal development
  • Annual project
  • Internship or day job

This program recognized level I by the state is registered at the répertoire national des certifications professionnelles (RNCP).


The Sup de Luxe MBA Luxury Food & Wine Management is designed for:

  • Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs)
  • Young professionals who hope to accelerate their career path
  • Graduates who want to undertake into the Premium or Luxury sector

Candidates should fill out the application form and attach a photo and a CV.

One or two letters of recommendation may be attached to the application file.

Once the file is received and selected, a jury will carefully review it and interview selected candidates during a face to face meeting or via an electronic link.

Tuition for the full program is:

  • MBA 1: 14.500 €
  • MBA 2: 19.000€

From April 2020

Program taught in:
  • English
  • French

See 3 more programs offered by Institut Supérieur de Marketing du Luxe - SUP de LUXE »

Last updated October 16, 2019
This course is Campus based
Start Date
Apr 2020
1 - 2 years
14,500 EUR
MBA 1: 14500€, MBA 2: 19000€
By locations
By date
Start Date
Apr 2020
End Date
Application deadline

Apr 2020

Application deadline
End Date